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Branded Component Strategies
77,82 € *
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In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Anbieter: Dodax AT
Stand: 22.01.2020
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Worm, Stefan: Branded Component Strategies
78,99 € *
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Erscheinungsdatum: 16.12.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Branded Component Strategies, Titelzusatz: Ingredient Branding in B2B Markets, Auflage: 2012, Autor: Worm, Stefan, Verlag: Gabler, Betriebswirt.-Vlg // Betriebswirtschaftlicher Verlag Gabler, Sprache: Englisch, Schlagworte: Branding // wirtschaftlich // Marke // Marketing // Marktforschung, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 224, Abbildungen: 32 schwarz-weiße Abbildungen, 50 schwarz-weiße Tabellen, Gewicht: 316 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Branded Component Strategies
116,00 CHF *
ggf. zzgl. Versand

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Anbieter: Orell Fuessli CH
Stand: 22.01.2020
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Branded Component Strategies
82,99 € *
ggf. zzgl. Versand

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Anbieter: Thalia AT
Stand: 22.01.2020
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