A masterclass in content-marketing strategy for content creators at every stage of the journey - written by a business owner, marketing consultant, and leading authority on the subject.Whether you´re starting out or are managing a vast archive of content, this audiobook delivers a content strategy that will maximize your results.Thoughtful content marketing delivers - traffic, attention, and customers. But too often, content creators just churn out piece after piece, with no thought to how everything fits together. The result is scattered, confusing, ineffective content marketing. It´s a complete waste of time!Your content strategy can and should change depending on the stage of growth you´re in.With Master Content Strategy, Pamela Wilson delivers an approach that honors your website´s life cycle and adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation - and for bloggers, podcasters, and vloggers alike.´´In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage.´´ (Jon Morrow, Smart Blogger, from the foreword)You´re about to discover:How the life cycle approach to content creation will transform your content strategy and empower you to create the right content at the right timeWhy you should aim to create very important content - and the key ingredients of this kind of content marketingA crash course for getting your content created and out into the worldHow to map out yearly, quarterly, and monthly content plans that guide your content-marketing effortsA robust idea bank for content repurposing that will expand your reach wheth 1. Language: English. Narrator: Pamela Wilson. Audio sample: http://samples.audible.de/bk/acx0/133443/bk_acx0_133443_sample.mp3. Digital audiobook in aax.
Are you afraid to hit publish? Content marketing is how marketing happens today. You know you want to use it, but you´re unsure about where to start. You may not feel confident about your writing abilities, either. Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson´s 30 years of marketing experience infuse the guidance in the book. ´´Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson.´´ - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword) This book breaks down the content marketing process so you have what you need to create consistently excellent content that´s effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content. Listen to Master Content Marketing and you´ll come away with: Clear content marketing goals so you know what to aim for Step-by-step guidance for creating your content: you´ll never get stuck again A content marketing strategy that builds your audience with every piece of content you create Content marketing examples that will show you what to aim for Ideas and templates for headlines, subheads, first sentences, and more The encouragement, resources, and guidance you need as you build your online presence with content marketing What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out. 1. Language: English. Narrator: Pamela Wilson. Audio sample: http://samples.audible.de/bk/acx0/073755/bk_acx0_073755_sample.mp3. Digital audiobook in aax.