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Information Flow and Auction Outcomes in Busine...
51,90 € *
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This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax
Stand: 24.01.2020
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Information Flow and Auction Outcomes in Busine...
53,40 € *
ggf. zzgl. Versand

This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax AT
Stand: 24.01.2020
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Complete B2B Online Marketing
31,76 € *
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Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.* B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies* This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages* Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success* Covers measuring results, improving web site usability, using metrics, and nurturing leadsSkilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Anbieter: Dodax
Stand: 24.01.2020
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Complete B2B Online Marketing
30,15 € *
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Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.* B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies* This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages* Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success* Covers measuring results, improving web site usability, using metrics, and nurturing leadsSkilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Anbieter: Dodax AT
Stand: 24.01.2020
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B2B Services Marketing
79,00 € *
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This book is the result of intensive research in the field of B2B services sector in the Middle East. The book is unique in its content as no similar research work published on this topic is available so far. Data has been analyzed using the best methods and the results have been presented in a lucid manner, making it easy to understand. Findings presented in the book are useful for all types of B2B service providers to market their products effectively. Service providers can measure the perception of their services by their customers using the measures developed by the author. The four segments of business customers of insurance, identified in the book, will be a helpful clue for insurance providers for targeting their products. The work put into the research and its outcome make the book one of its kind. This is a must read for all those involved in services marketing in general, and insurance companies in particular. Alex Abraham, Senior Journalist, Dubai.

Anbieter: Dodax
Stand: 24.01.2020
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Electronic Signatures for B2B Contracts
117,69 € *
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The last few centuries have seen paper-based documents and manuscript signatures dominate the way businesses enter into a contractual relationship with each other. With the advent of Internet, replacing paper-based contracts with B2B electronic contracts is a possibility. However, an appropriate technology and an enabling legislation are crucial for this change to happen. On the technology front this feature has the potential to enable business executives to sit in front of their computer and sign multi-million dollar deals by using their electronic signatures. On the legal front various pieces of legislation have been enacted and policies developed at both national and international levels to give legal recognition to such type of contracts. This book presents the findings of an empirical study on large public listed Australian companies that examined businesses' perception towards the use of electronic signatures in B2B contracts. Essentially, it identifies six key factors that create a disincentive to businesses to move from the practice of paper- based signatures to the new technology of electronic signatures.This book offers legal practitioners, academics and businesses insights into issues associated with the use of electronic signatures and suggests a number of measures to promote its usage in B2B contracts.

Anbieter: Dodax
Stand: 24.01.2020
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Electronic Signatures for B2B Contracts
121,00 € *
ggf. zzgl. Versand

The last few centuries have seen paper-based documents and manuscript signatures dominate the way businesses enter into a contractual relationship with each other. With the advent of Internet, replacing paper-based contracts with B2B electronic contracts is a possibility. However, an appropriate technology and an enabling legislation are crucial for this change to happen. On the technology front this feature has the potential to enable business executives to sit in front of their computer and sign multi-million dollar deals by using their electronic signatures. On the legal front various pieces of legislation have been enacted and policies developed at both national and international levels to give legal recognition to such type of contracts. This book presents the findings of an empirical study on large public listed Australian companies that examined businesses' perception towards the use of electronic signatures in B2B contracts. Essentially, it identifies six key factors that create a disincentive to businesses to move from the practice of paper- based signatures to the new technology of electronic signatures.This book offers legal practitioners, academics and businesses insights into issues associated with the use of electronic signatures and suggests a number of measures to promote its usage in B2B contracts.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot
B2B Services Marketing
81,30 € *
ggf. zzgl. Versand

This book is the result of intensive research in the field of B2B services sector in the Middle East. The book is unique in its content as no similar research work published on this topic is available so far. Data has been analyzed using the best methods and the results have been presented in a lucid manner, making it easy to understand. Findings presented in the book are useful for all types of B2B service providers to market their products effectively. Service providers can measure the perception of their services by their customers using the measures developed by the author. The four segments of business customers of insurance, identified in the book, will be a helpful clue for insurance providers for targeting their products. The work put into the research and its outcome make the book one of its kind. This is a must read for all those involved in services marketing in general, and insurance companies in particular. Alex Abraham, Senior Journalist, Dubai.

Anbieter: Dodax AT
Stand: 24.01.2020
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Marketing Study:Factors affecting the LED light...
61,90 € *
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The book titled "A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting" has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.

Anbieter: Dodax
Stand: 24.01.2020
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