Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that - it’s a how-to manual for B2B marketers to:Become a trusted partner for sales teams to turn to for guidance.Change the way marketing is done to better serve buyers.Drive more revenue, growth and profitability.´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)´´The author´s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.´´ (Peter Bauer, CEO, Mimecast) 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/152559/bk_acx0_152559_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a ´´sales bible´´ (Inc.com). If your organization´s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you´re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company´s competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don´t know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer´s awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You´ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. 1. Language: English. Narrator: Judy Hoctor. Audio sample: http://samples.audible.de/bk/gdan/001184/bk_gdan_001184_sample.mp3. Digital audiobook in aax.
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn´t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control. The problem is-most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales. Unleash Possible changes that-it´s a how-to manual for B2B marketers to: become a trusted partner for sales teams to turn to for guidance. change the way marketing is done to better serve buyers. drive more revenue, growth and profitability. ´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).´´ Matt Heinz, President Heinz Marketing Inc. ´´Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.´´ Carlos Hidalgo CEO ANNUITAS & Author of ´´Driving Demand´´ ´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).´´ Matt Heinz, President Heinz Marketing Inc. ´´Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.´´ Carlos Hidalgo CEO ANNUITAS & Author of ´´Driving Demand´´ ´´The most realistic assessment of what´s going on in B2B marketing today that I´ve seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.´´ Anne Janzer, Marketer and Author ´´Unleash Possible´´ is a no-nonsense book with actionable advice that marketers can use to realize their company´s potential. Samantha does this leveraging her straight-forward manner, citing her own real-life experiences to illustrate not just what to do, but how to do it. Easy to read and entertaining to boot, Unleash Possible is a must read for any marketer looking to honestly evaluate their marketing plan and hinge it to what´s important to their company. Maribeth Ross, CMO Monetate
Turn data into revenue in the B2B marketing sphere.The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from ´´why?´´ to ´´how?´´, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall.Align marketing and sales.Learn best practices from industry experts.Grow revenue with account-based marketing. 1. Language: English. Narrator: Eric Martin. Audio sample: http://samples.audible.de/bk/gdan/003128/bk_gdan_003128_sample.mp3. Digital audiobook in aax.
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That´s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand´s message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the listeners´ interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the ´´human moments´´ that truly engage an audience. Filled with examples from Levy´s experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will hear, love, and share. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/002067/bk_gdan_002067_sample.mp3. Digital audiobook in aax.
Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you´re effectively connecting with customers every step of the way. Find common factors holding your sales back-and reverse them through channel optimization.Humanize sales with personas and relevant information at every turn.Understand why A/B testing is so incredibly critical to success, and how to do it right.Take your sales process to the next level with a rock solid, modern sales engagement strategy.This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/003233/bk_gdan_003233_sample.mp3. Digital audiobook in aax.
LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.LinkedIn Unlocked is a social selling road map that will help you generate a consistent flow of quality leads.You will learn:How to turn your LinkedIn profile into a client-attraction magnetSocial selling best practices and LinkedIn etiquetteHow to send LinkedIn messages that command a responseThe right and wrong way to use content marketing to build authority, credibility, and trustHow to stay top of mind in your network and more importantly with your potential prospectsHow to convert cold LinkedIn prospects into high-value clientsHow to turn LinkedIn into a lead-generation machine for your businessFrom the author of the number one Amazon best seller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive audiobook on attracting more leads, clients, and sales from LinkedIn. 1. Language: English. Narrator: Amy O´Mara Borkstrom. Audio sample: http://samples.audible.de/bk/acx0/147197/bk_acx0_147197_sample.mp3. Digital audiobook in aax.
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/001411/bk_gdan_001411_sample.mp3. Digital audiobook in aax.