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Sustainability and B2B marketing in Postmoderrn...
59,00 € *
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The study critically reviews literature on postmodernity and its implication on marketing, business-to-business marketing approaches and implications of postmodernity on it, sustainability and processes of entering market. The study is limited to engineering and manufacturing industry in South Wales region. The data reveals the continuum of value co-creation opportunities based upon the nature of customer. The most significant finding is the reflection of effectual process in B2B environment. In addition, the findings also exhibit the notions of postmodernity in B2B that reinforces literature.

Anbieter: Dodax
Stand: 22.01.2020
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Environmental Sustainability as a complementary...
41,10 € *
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Considering the growing pollution of the natural environment, one can come to the conclusion that current business practices are not designed for guaranteeing a bright future. Therefore, in business markets especially in the mechanical engineering industry moving towards environmental sustainability becomes increasingly crucial for business success. This book reveals, how environmental sustainability can be implemented and used effectively as a complementary B2B marketing message. At the beginning of this paper, defining the concept of sustainability and green marketing laid the basis for further investigation. By means of an extensive literature review and primary research conducted among managers of the Austrian mechanical engineering industry the use of environmental sustainability in the marketing mix, possible benefits and challenges, and aspects, which need to be considered when implementing a green marketing strategy, could be identified. Finally, all results contributed to the creation of a guideline for marketers, concerning how to successfully integrate and use such a strategy.

Anbieter: Dodax AT
Stand: 22.01.2020
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Environmental Sustainability as a complementary...
39,95 € *
ggf. zzgl. Versand

Considering the growing pollution of the natural environment, one can come to the conclusion that current business practices are not designed for guaranteeing a bright future. Therefore, in business markets especially in the mechanical engineering industry moving towards environmental sustainability becomes increasingly crucial for business success. This book reveals, how environmental sustainability can be implemented and used effectively as a complementary B2B marketing message. At the beginning of this paper, defining the concept of sustainability and green marketing laid the basis for further investigation. By means of an extensive literature review and primary research conducted among managers of the Austrian mechanical engineering industry the use of environmental sustainability in the marketing mix, possible benefits and challenges, and aspects, which need to be considered when implementing a green marketing strategy, could be identified. Finally, all results contributed to the creation of a guideline for marketers, concerning how to successfully integrate and use such a strategy.

Anbieter: Dodax
Stand: 22.01.2020
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Katari, Srikrishna: Sustainability and B2B mark...
59,00 € *
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Erscheinungsdatum: 10/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Sustainability and B2B marketing in Postmoderrn Context, Titelzusatz: Understanding value, Autor: Katari, Srikrishna, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 124, Informationen: Paperback, Gewicht: 201 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Marketing In Arts And Culture: Innovative tools...
71,90 € *
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How to manage your relations with the audience, reach out to your target groups and see the bigger picture behind using technology and virtual in reality. Use the potential behind new technologies of marketing and digital era, but see the person behind the profile. How to engage the audience and bring them to your event, save resources and focus on sustainability. This is not a book about B2B or PPC or PPV, etc. It is about understanding what the role of marketing is in the field of arts and culture.

Anbieter: Dodax
Stand: 22.01.2020
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Marketing In Arts And Culture: Innovative tools...
74,00 € *
ggf. zzgl. Versand

How to manage your relations with the audience, reach out to your target groups and see the bigger picture behind using technology and virtual in reality. Use the potential behind new technologies of marketing and digital era, but see the person behind the profile. How to engage the audience and bring them to your event, save resources and focus on sustainability. This is not a book about B2B or PPC or PPV, etc. It is about understanding what the role of marketing is in the field of arts and culture.

Anbieter: Dodax AT
Stand: 22.01.2020
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Buchberger, M: Environmental Sustainability as ...
39,95 € *
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Erscheinungsdatum: 07.05.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Environmental Sustainability as a complementary B2B Marketing Message, Titelzusatz: Research focused on the Austrian mechanical engineering industry, Autor: Buchberger, Michael, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 136, Informationen: Paperback, Gewicht: 220 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Sustainability and B2B marketing in Postmoderrn...
59,00 € *
ggf. zzgl. Versand

Sustainability and B2B marketing in Postmoderrn Context ab 59 € als Taschenbuch: Understanding value. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 22.01.2020
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Environmental Sustainability as a complementary...
39,95 € *
ggf. zzgl. Versand

Environmental Sustainability as a complementary B2B Marketing Message ab 39.95 € als Taschenbuch: Research focused on the Austrian mechanical engineering industry. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 22.01.2020
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