Angebote zu "Sustainability" (11 Treffer)

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Buchberger, M: Environmental Sustainability as ...
39,95 € *
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Erscheinungsdatum: 07.05.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Environmental Sustainability as a complementary B2B Marketing Message, Titelzusatz: Research focused on the Austrian mechanical engineering industry, Autor: Buchberger, Michael, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 136, Informationen: Paperback, Gewicht: 220 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 07.12.2019
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Sustainability and B2B marketing in Postmoderrn...
59,00 € *
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Sustainability and B2B marketing in Postmoderrn Context ab 59 € als Taschenbuch: Understanding value. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 07.12.2019
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Environmental Sustainability as a complementary...
39,95 € *
ggf. zzgl. Versand

Environmental Sustainability as a complementary B2B Marketing Message ab 39.95 € als Taschenbuch: Research focused on the Austrian mechanical engineering industry. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 07.12.2019
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Environmental Sustainability as a complementary...
39,95 € *
ggf. zzgl. Versand

Environmental Sustainability as a complementary B2B Marketing Message ab 39.95 EURO Research focused on the Austrian mechanical engineering industry

Anbieter: ebook.de
Stand: 07.12.2019
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Sustainability and B2B marketing in Postmoderrn...
59,00 € *
ggf. zzgl. Versand

Sustainability and B2B marketing in Postmoderrn Context ab 59 EURO Understanding value

Anbieter: ebook.de
Stand: 07.12.2019
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Retail Marketing Management
38,90 CHF *
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'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

Anbieter: Orell Fuessli CH
Stand: 07.12.2019
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Marketing In Arts And Culture: Innovative tools...
63,99 € *
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How to manage your relations with the audience, reach out to your target groups and see the bigger picture behind using technology and virtual in reality. Use the potential behind new technologies of marketing and digital era, but see the person behind the profile. How to engage the audience and bring them to your event, save resources and focus on sustainability. This is not a book about B2B or PPC or PPV, etc. It is about understanding what the role of marketing is in the field of arts and culture.

Anbieter: Thalia AT
Stand: 07.12.2019
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Business-To-Business Marketing
179,99 € *
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This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the 'B2B Snapshots' New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.

Anbieter: Thalia AT
Stand: 07.12.2019
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Business-To-Business Marketing
74,99 € *
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This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the 'B2B Snapshots' New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.

Anbieter: Thalia AT
Stand: 07.12.2019
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