Erscheinungsdatum: 15.03.2020, Medium: Buch, Einband: Gebunden, Titel: Customer-Supplier Relationships in B2B, Titelzusatz: An Interaction Perspective on Actors in Business Networks, Auflage: 1. Auflage von 1920 // 1st ed. 2020, Autor: La Rocca, Antonella, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 220, Informationen: HC runder Rücken kaschiert, Gewicht: 403 gr, Verkäufer: averdo
Customer-Supplier Relationships in B2B ab 106.99 € als gebundene Ausgabe: An Interaction Perspective on Actors in Business Networks. 1st ed. 2020. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
The book titled "A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting" has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.
This marketing plan thesis document is about discussing the marketing strategies, issues and all possible solutions for a company which wants to launch its products in new market. This company selected is Sanovo egg group which want to launch its egg products in Pakistani B2B market. SANOVO EGG GROUP is the largest and most international supplier of egg products in the world. This study provides a workable marketing action plan for its Egg Albumen Powder and Liquid whole egg products. These egg products are used as alternatives to the fresh eggs because they are more convenient to use and can be stored for a long period of one year. This research used both methods for data collection. The combination of both methods in a research helps to deeply analyze the situation and then to take respective actions. Secondary data was gathered before primary data because of some of research questions might possibly already be answered by other sources. Secondary data is easy to get, however, primary data can find the data which is specially suited to aimed research questions.
Today, the relationship with suppliers in B2B markets is more important with the increase in competition between firms. Companies establish closer and more collaborative relationships with their suppliers. Therefore, relationships are long-term and based on mutual-trust. This relationship style change has also influenced the supplier selection process. Nowadays, the value of a supplier is critical and selection of a supplier must be in detail. There are various methods and step combinations for supplier selection process.Supplier selection process includes supplier selection criteria. Client companies determine criteria for supplier selection. This means, companies do not always prefer the one which offers the cheapest product. But they consider various features of product and supplier for procurement process. Supplier selection criteria have been changed over years. Today, lean principles are also considered while selecting suppliers. Automotive industry is one of the largest industries in the world and it also has the one of the most complex supply chains.
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.