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Krings:Executive Summary Impacting B2B
25,99 € *
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Erscheinungsdatum: 14.01.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Executive Summary Impacting B2B Business Development with Social Media, Autor: Krings, Werner, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Betriebswirtschaft, Seiten: 64, Informationen: Paperback, Gewicht: 116 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2021
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Summary: B2B
4,99 € *
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Summary: B2B ab 4.99 € als epub eBook: Review and Analysis of Cunningham's Book. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 18.01.2021
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ABM Is B2B: Why B2B Marketing and Sales Is Brok...
9,95 € *
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Instant Best Seller on Amazon in Marketing and Sales!FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?In this book, we reveal the secrets behind the framework that will sell and retain your customers.Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.It's time to take the lead and transition your business to ABM.The process is simple when you have the right book - ABM is B2B. What are you waiting for? 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/179865/bk_acx0_179865_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.01.2021
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Summary: B2B
4,99 € *
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Summary: B2B ab 4.99 EURO Review and Analysis of Cunningham's Book

Anbieter: ebook.de
Stand: 18.01.2021
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Executive Summary Impacting B2B Business Develo...
26,90 € *
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Recent academic and practitioner studies indicated that Social Media in B2B-Business Development is an emerging phenomenon with little direction and scant guidance. While Social Media has received extensive attention in Business-To-Consumer, there is a paucity of Business-To-Business studies with joint research being a novelty. This research explored and explained how Social Media impacts the B2B-Business Development process cycle in the software solutions and services environment by testing a conceptual model applying a cross-sectional survey of more than 530 practitioners. This research developed a conceptual framework of different fields such as Relationship Marketing and Information System Theory incorporating Social Capital and Usage Criteria as critical moderators leading to new business. The B2B-Business Development process represents constructs conceptualizing the behavioral outcome of the business performance. The cross-sectional research design included open-ended expert, qualitative semi-structured interviews with gatekeepers and decision-makers complemented by an online survey. The findings supported the research model and produced substantial contributions.

Anbieter: Dodax
Stand: 18.01.2021
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Optimizing the Small Training Organization
54,90 € *
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In this book the reader will find an overview and summary of the Austrian training market with a particular focus on management and soft-skill training. There will be market research into which types of training methods, strategies, and tools (i.e. e-learning, blended learning, video learning, mobile learning, coaching, and other related Value Added Services) consumers of professional soft-skill training want. This research is conducted at both at the corporate client level (in a B2B capacity, i.e. training departments) and individual end-consumer level (participants in training seminars). Ways of how to calculate a Return On Investment for training is also covered. Finally a limited business plan, referencing the author's own training business, is also included. Focusing on strategy and what customers really want, this business plan can be easily adapted to and implemented by other small training groups (including one-person companies) to be more profitable and efficient.

Anbieter: Dodax
Stand: 18.01.2021
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ISBN Business to Business Marketing ( Relations...
68,24 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax
Stand: 18.01.2021
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Executive Summary Impacting B2B Business Develo...
26,90 € *
ggf. zzgl. Versand

Recent academic and practitioner studies indicated that Social Media in B2B-Business Development is an emerging phenomenon with little direction and scant guidance. While Social Media has received extensive attention in Business-To-Consumer, there is a paucity of Business-To-Business studies with joint research being a novelty. This research explored and explained how Social Media impacts the B2B-Business Development process cycle in the software solutions and services environment by testing a conceptual model applying a cross-sectional survey of more than 530 practitioners. This research developed a conceptual framework of different fields such as Relationship Marketing and Information System Theory incorporating Social Capital and Usage Criteria as critical moderators leading to new business. The B2B-Business Development process represents constructs conceptualizing the behavioral outcome of the business performance. The cross-sectional research design included open-ended expert, qualitative semi-structured interviews with gatekeepers and decision-makers complemented by an online survey. The findings supported the research model and produced substantial contributions.

Anbieter: Dodax
Stand: 18.01.2021
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UNIDROIT - How it contributed to international ...
24,90 CHF *
zzgl. 3,50 CHF Versand

Scholarly Research Paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1.7, - (International Business Law), language: English, abstract: Today international trade is still a both difficult and complex matter. One does not even have to be a businessperson anymore to realize that. In this age everyone can browse the internet and with just a few clicks have almost everything delivered right to one?s doorstep from all around the world. Due to this simplicity it is often overlooked that ordering goods from the other side of the globe or even just a few steps beyond the closest border involves many differences and problems that need to be taken care of. But while a small order from a private person causes enough trouble, still far more legal issues arise from trade from businesses to business (B2B) contracts over borders. The reason for this is that every state has its own laws, rules and customs and it needs to be clarified which is to be prioritized and obeyed. As the cross-border trade has grown dramatically during the last decades, it therefore has become essential that organizations fight for unifying the laws and regulations for international trade against. One of the most famous and most important institutions is the International Institute for the Unification of Private Law or UNIDROIT. Its main tasks consist of harmonizing and coordinating international private law. Currently (July 8, 2007) the organization has 61 members, including the majority of the leading industrial nations like the United States, Germany, India and China.In the following paper I am going to analyze and explain the UNIDROIT and its achievements in detail. Therefore I am going to start with a brief summary of its history and evolvement since its foundation. After this I will concentrate on the goals and objectives the organization has been founded upon. Then I will concentrate on the structure and working principles of it, followed by UNIDROITS certainly most important achievements concerning what they say and what importance they have. Before ending with a brief conclusion of what has been discussed, I will also come to setbacks in the organizations history and structure.

Anbieter: Orell Fuessli CH
Stand: 18.01.2021
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