Strategic Design of B2B e-Marketplace Business Models ab 58 EURO 10 Strategic Design Considerations. 1. Auflage
Strategic Design of B2B e-Marketplace Business Models ab 31.99 EURO
Sellers sell their products and services to purchasers through various virtual and physical channels. These channels facilitate an environment for buying and selling where purchasers and sellers can meet to transact commercial activities. In the traditional retail world, a physical store can be considered a channel where sellers display their products and offer customers an environment in which to look and buy. In the business-to-business (B2B) world, where one business can deal with thousands of sellers and transactions, enhanced electronic channels facilitate such an environment. Business use multiple procurement processes to procure through such electronic channels. E-Sourcing is one of those channels. Its purpose is to provide the framework to evaluate and implement a strategic sourcing and or/e-procurement solution.This book will analyze E-Sourcing as strategic process in the procurement and it will explain how E-Sourcing can help to create well-structured contracts and implementation plans, which can be communicated centrally and used to help Organizations accurately, predict future and expenditures and levels of saving.
The hearing aid sectors in emerging markets are mostly unregulated and highly competitive markets. This growing industry presents a unique set of business development and marketing challenges where hearing aid specialists rely on intimacy with otolaryngologists for patient referrals. This book focuses on a hearing-aid retailer in Morocco experiencing slow growth and high operational costs in this B2C sector. To overcome this challenge, Issam Skalli explores the internal and external factors of this market and makes actionable and strategic recommendations. Flowing Stream Strategy tools and principles are applied for this purpose to assess the feasibility of a B2B strategy and to propose a balanced strategic change with continuity of existing B2C operations.
Nowadays, companies are facing tremendous challenges, due to highly competitive pressure and increasing customer requirements. In order to gain higher customer retention and loyalty, B2B companies are using the strategic marketing or distribution instrument Key Account Management . Key accounts receive a special treatment by companies. Of course, additional costs occur. Now the question is, how a company can prove that the implementation of Key Account Management is profitable. The English term for this process is Performance Measurement . Thus, a suitable concept for the usage in Key Account Management is essential. First of all, this book contains a general description of Key Account Management in order to spot the need for the use of Performance Measurement. Of course, also Performance Measurement is specified and a special focus is put on various concepts fitting to Key Account Management. Furthermore, emphasis was placed on the difference of Performance Measurement in Global Account Management. Finally, the proposed performance measurement instrument and the most appropriate key performance indicators for the application in Key Account Management are pointed out.
The subject of Frontier markets have always been close to the heart. The interest in the subject is one of the reasons why an Mechanical engineer quit engineer life to pursue a career in finance. Specialties & Interests : Global Investments, Asset Management, Equity Research, Hedge Fund, Offshore Structuring, Product Development, Strategic B2B tie-ups, Fund Structuring & Trading strategies. Financial Markets : Frontier Markets, Emerging Markets, Alternative Investments. Contact: in.linkedin.com/in/mhaiskar
The aim of this study is to develop a market analysis for the energy efficiency residential sector and to propose a business plan for the company Enerbyte, Smart Energy Solutions to move from a B2B to a B2C business model. The work is divided in four main blocks: First, an introduction to the energy retail market with some important influencers such as smart meters and prosumers is presented. Second, an overview of the company is provided in order to present the actual market of Enerbyte and the product delivered. Then, a competitor analysis has been developed with the objective to analyse the products offered by the companies serving residential consumers with energy efficiency solutions. Additionally, a comparison between B2B and B2C companies is presented in order to identify the main differences between them. Finally, a business plan has been proposed based on a B2C model. A strategic decision has been made to focus the business model on a niche market composed by prosumers and the most appropriate geographical markets have been identified considering several parameters such as number of prosumers and smart meters data access.
Dieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten. Renommierte Autoren aus Wissenschaft und Praxis beschreiben die Aufgaben sowie die veränderten Rahmenbedingungen der Preiskommunikation. Anschließend analysieren sie die preispsychologischen und strategischen Aspekte der Preiskommunikation. Hier wird insbesondere ein Augenmerk darauf gelegt, welcher Zusammenhang zwischen Preisdarstellung und -wahrnehmung sowie zwischen Angebotsoptionen und Preiskommunikation besteht. Im Rahmen der strategischen Aspekte geht es um die Beziehung zwischen Preispositionierung und Preiskommunikation, dem Zielkonflikt zwischen Preisvereinfachung versus Preisdifferenzierung sowie die Preiskommunikation von individuellen Preisen aus Unternehmens- und Verbrauchersicht. Der Frage nach den richtigen Argumenten und Maßnahmen der Kommunikation bei Preisveränderungen gegenüber Wettbewerbern und Endkunden widmet sich ein weiteres Kapitel. Ein Schwerpunkt des Buches ist die spezifische Darstellung von Preiskommunikationsmöglichkeiten und -maßnahmen in einzelnen Anwendungsfeldern von B2B- und B2C-Märkten. Abschließend werden die Wirkungsmessung sowie die rechtlichen Aspekte der Preiskommunikation näher beleuchtet und ein Ausblick auf die neuen Perspektiven für die Preiskommunikation in der digitalen Welt gegeben. Eine Vielzahl allgemeiner Branchenpraxisbeispiele als auch konkrete Unternehmensfallbeispiele der Porsche AG, Deutschen Bahn, Beckers Bester, Firth Industries, Sacher Hotels und des Rhein-Main-Verkehrsverbunds (RMV) tragen zur Veranschaulichung bei. Prof. Dr. Regine Kalka ist Professorin für Marketing und Kommunikation an der Hochschule Düsseldorf. Zuvor war sie Geschäftsbereichsleiterin bei der Koelnmesse sowie Senior Consultant bei Simon-Kucher & Partners. Prof. Dr. Andreas Krämer ist Gründer und Vorstandsvorsitzender der exeo Strategic Consulting AG, Bonn. Zudem hat er eine Professur für Pricing und Customer Value Management an der University of Applied Sciences Europe, Iserlohn.
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and shows you how to design and execute your company's strategy successfully.Seminars, publications, market research, and customer care centers remain important tools in every B2B firm's toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That's why smart organizations-both large and small-are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them.Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers, inexpensive delivery of custom technical help, demonstrations of how customers can to get the most from their products, and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements.Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company's strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities-and pitfalls-for creating online communities.