Erscheinungsdatum: 18.09.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Short-Cycle B2B Sales Second Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 284, Informationen: Paperback, Gewicht: 416 gr, Verkäufer: averdo
Erscheinungsdatum: 14.09.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Price Optimization and Management for B2B Second Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 294, Informationen: Paperback, Gewicht: 429 gr, Verkäufer: averdo
Price Optimization and Management for B2B Second Edition ab 95.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Bitcoin Is blockchain! While some people think that bitcoin is the main focus, blockchain is bitcoin's legacy. Blockchain is the technology behind bitcoin, the revolutionary virtual currency that's changing the way of people do business. Why would you listen to this audiobook? Well, here is your answer: Technology giants such as Intel, Microsoft, Cisco Systems, and Dell are already invested in learning about blockchain. The world largest banks and financial institutions have already created their own cryptocurrency, using blockchain technology. Fin-Tech Companies realized that Smart contracts are changing the world of doing business, using blockchain platform. Literally, there are thousands of new start-ups investing everyday into blockchain, adopting to the technology of the future! Why all the hype? - Let me give you a hint: A single banking system can save between 8-15 billion dollars per year using blockchain, terminating trusted third party services, and replacing them with mathematical algorithms and digital signatures. Faster and cheaper payment transactions, in fact employee payments can be done not daily, but every second. Better data security by eliminating single point of failure. 100% availability, using a fully de-centralized peer-to-peer network, data will always be available. Blockchain will revolutionize a wide variety of businesses. Blockchain technology is influencing the future of doing business - therefore instead of falling behind, take advantage now and learn how to master blockchain today! Communication will affect: Person to Person Business to Business - B2B Machine to Machine - M2M This audiobook has lots of in depth information that will help you to understand the blockchain technology. 1. Language: English. Narrator: Matthew Broadhead. Audio sample: http://samples.audible.de/bk/acx0/095264/bk_acx0_095264_sample.mp3. Digital audiobook in aax.
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students. They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B. PLEASE NOTE: When you purchase this title, the accompanying refer 1. Language: English. Narrator: Allison Stratten, Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/030066/bk_adbl_030066_sample.mp3. Digital audiobook in aax.
Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer.First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets.
The aim of this study is to develop a market analysis for the energy efficiency residential sector and to propose a business plan for the company Enerbyte, Smart Energy Solutions to move from a B2B to a B2C business model. The work is divided in four main blocks: First, an introduction to the energy retail market with some important influencers such as smart meters and prosumers is presented. Second, an overview of the company is provided in order to present the actual market of Enerbyte and the product delivered. Then, a competitor analysis has been developed with the objective to analyse the products offered by the companies serving residential consumers with energy efficiency solutions. Additionally, a comparison between B2B and B2C companies is presented in order to identify the main differences between them. Finally, a business plan has been proposed based on a B2C model. A strategic decision has been made to focus the business model on a niche market composed by prosumers and the most appropriate geographical markets have been identified considering several parameters such as number of prosumers and smart meters data access.