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Schmitt:Quick Guide Digitale B2B-Kommun
19,99 € *
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Erscheinungsdatum: 01.11.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quick Guide Digitale B2B-Kommunikation, Titelzusatz: Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen, Autor: Schmitt, Michael C., Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Führung // Unternehmensführung // Medientheorie // Medienwissenschaft // Management // Strategisches Management // Unternehmensstrategie // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Medienwirtschaft // BUSINESS & ECONOMICS // Online Trading // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 141, Abbildungen: 10 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 226 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 03.06.2020
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Schmitt:Quick Guide Digitale B2B-Kommun
19,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 01.11.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quick Guide Digitale B2B-Kommunikation, Titelzusatz: Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen, Autor: Schmitt, Michael C., Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Führung // Unternehmensführung // Medientheorie // Medienwissenschaft // Management // Strategisches Management // Unternehmensstrategie // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Medienwirtschaft // BUSINESS & ECONOMICS // Online Trading // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 141, Abbildungen: 10 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 226 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 03.06.2020
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Schmitt:Quick Guide Digitale B2B-Kommun
19,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 01.11.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quick Guide Digitale B2B-Kommunikation, Titelzusatz: Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen, Autor: Schmitt, Michael C., Verlag: Springer-Verlag GmbH // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Deutsch, Schlagworte: Öffentlichkeitsarbeit // PR // Public Relations // Social Media // Social Network // Soziales Netzwerk // Führung // Unternehmensführung // Medientheorie // Medienwissenschaft // Management // Strategisches Management // Unternehmensstrategie // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Medienwirtschaft // BUSINESS & ECONOMICS // Online Trading // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 141, Abbildungen: 10 schwarz-weiße Abbildungen, Bibliographie, Informationen: Book, Gewicht: 226 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 03.06.2020
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Strategisches Markenmanagement in Business-to-B...
59,99 € *
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Anhand von drei empirischen Studien zeigt Jens Schmitt, unter welchen Bedingungen der Aufbau und die Führung starker Marken in Business-to-Business (B2B)-Märkten zum Unternehmenserfolg beitragen, und wie Marken die Kaufentscheidungen von organisationalen Kunden beeinflussen. Er vergleicht die Funktionsweise von Marken zwischen B2B- und Business-to-Consumer (B2C)-Umfeld und identifiziert zentrale Stellhebel zur erfolgreichen Gestaltung des B2B-Markenmanagements.

Anbieter: Dodax
Stand: 03.06.2020
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Customer Experience Management
69,90 CHF *
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In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Anbieter: Orell Fuessli CH
Stand: 03.06.2020
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Customer Experience Management
41,00 CHF *
ggf. zzgl. Versand

In Customer Experience Management, renownedconsultant and marketing thinker Bernd Schmitt follows up on hisgroundbreaking book Experiential Marketing by introducing anew and visionary approach to marketing called customer experiencemanagement (CEM). In this book, Schmitt demonstrates how to put hisCEM framework to work in any organization to spur growth, increaserevenues, and transform the image of your company and its brands.From retail buying to telephone orders, from marketingcommunications to online shopping, every customer touch-pointoffers companies an opportunity to maximize the customer experienceand establish a bond that will never be broken. Customer Experience Management introduces thefive-step CEM process, a comprehensive tool for connecting withcustomers at every touch-point. This revolutionary marketing guideprovides cases of successful CEM implementations in a wide varietyof consumer and B2B industries, including pharmaceuticals,electronics, beauty and cosmetics, telecommunications, beverages,financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, andanyone who wants to drive growth, increase income, and spurorganizational change, Customer Experience Managementdemonstrates the power of collecting truly relevant customerinformation, developing and implementing winning strategies, andmeasuring their results.

Anbieter: Orell Fuessli CH
Stand: 03.06.2020
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Customer Experience Management
42,00 CHF *
ggf. zzgl. Versand

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Anbieter: Orell Fuessli CH
Stand: 03.06.2020
Zum Angebot
Customer Experience Management
45,99 € *
ggf. zzgl. Versand

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Anbieter: Thalia AT
Stand: 03.06.2020
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Customer Experience Management
37,99 € *
ggf. zzgl. Versand

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Anbieter: Thalia AT
Stand: 03.06.2020
Zum Angebot