Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you´re effectively connecting with customers every step of the way. Find common factors holding your sales back-and reverse them through channel optimization.Humanize sales with personas and relevant information at every turn.Understand why A/B testing is so incredibly critical to success, and how to do it right.Take your sales process to the next level with a rock solid, modern sales engagement strategy.This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/003233/bk_gdan_003233_sample.mp3. Digital audiobook in aax.