B2B research and managerial relevance:
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/001411/bk_gdan_001411_sample.mp3. Digital audiobook in aax.
42 Rules for Growing Enterprise Revenue:Go-to-Market Strategies that Increase Your Relevance to B2B Customers Lilia Shirman