Nurturing B2B relationships:The effectiveness of relationship marketing in SME banking Giuseppe Codamo
B2B Relationships within Transactional and Relationship Marketing: Zarko Petrovic/ Milo Radulovic
Analyzing B2B Relationships in the Supply Management of Tropical Fruit:Exploratory Evidence from Dutch and German Fruit Import Companies sourcing Tropical Fruit from Central America Rosa Melina Armijo Campos
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Role of Services in Building Long-Term Relationships:Between Furniture Companies and B2B Customers Yulia Parinova
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships: Yves Scheffler
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships:1. Auflage Yves Scheffler
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that - it’s a how-to manual for B2B marketers to:Become a trusted partner for sales teams to turn to for guidance.Change the way marketing is done to better serve buyers.Drive more revenue, growth and profitability.´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)´´The author´s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.´´ (Peter Bauer, CEO, Mimecast) 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/152559/bk_acx0_152559_sample.mp3. Digital audiobook in aax.