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Powerful B2B Content
25,49 € *
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Powerful B2B Content ab 25.49 € als Taschenbuch: Using Brand Journalism to Create Compelling and Authentic Storytelling. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 27.01.2020
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B2B Brand Portfolio Strategy
36,90 € *
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'To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays'. - Philip Kotler - Companies whose product offerings include multiple brands know that their brand and company reputation is a valuable asset. Yet what many of them may overlook is how important it is to customer to know what company is behind the brands they buy. Multi-brand companies can easily miss a valuable opportunity to use their brand reputation to bolster the reputation of their products, thereby creating one powerful multi brand strategy to help them build and protect corporate reputation and drive strong business results. In this publication, we present a new framework for B2B brand portfolio management and explore with two case studies the challenges in today's global market place. We will give first hand insights in this challenging task of managing multiple industrial brands with secondary and primary research. Managers, professors and students can get valuable knowledge from this publication.

Anbieter: Dodax
Stand: 27.01.2020
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B2B Brand Portfolio Strategy
38,00 € *
ggf. zzgl. Versand

'To structure and manage their portfolio of brands is one of the biggest challenges businesses face nowadays'. - Philip Kotler - Companies whose product offerings include multiple brands know that their brand and company reputation is a valuable asset. Yet what many of them may overlook is how important it is to customer to know what company is behind the brands they buy. Multi-brand companies can easily miss a valuable opportunity to use their brand reputation to bolster the reputation of their products, thereby creating one powerful multi brand strategy to help them build and protect corporate reputation and drive strong business results. In this publication, we present a new framework for B2B brand portfolio management and explore with two case studies the challenges in today's global market place. We will give first hand insights in this challenging task of managing multiple industrial brands with secondary and primary research. Managers, professors and students can get valuable knowledge from this publication.

Anbieter: Dodax AT
Stand: 27.01.2020
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Global Brand Strategy
31,69 € *
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today.With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Anbieter: Dodax
Stand: 27.01.2020
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Unreal for Mobile and Standalone VR
31,54 € *
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Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn their creations into immersive and interactive VR worlds. Gear VR, the Oculus Go and other Android based VR HMDs are becoming exciting new platforms for immersive business presentations, entertainment and educational solutions. The Unreal engine, one of the world's most powerful and popular game engines, is now free to use and has become increasingly popular for real-time visualizations and enterprise solutions in recent years. With Unreal's powerful blueprint visual scripting system, non-coders can now design blueprints in Unreal, unlock the power of rapid prototyping, and create complex interactions without a line of code. Get your copy of Unreal for Mobile and Standalone VR today and begin using this powerful tool-set to create high-end VR apps for a wide range of applications from games, B2B, to education. What You'll Learn Explore the VR ecosystem, including history, recent trends and future outlookReview tool set, graphics and animation pipeline (Blender, Zbrush, Substance Painter and others)Examine graphics optimization techniquesSet up a project and the target platformDesign interaction with Unreal blueprintsDeployments, testing, further optimization Who This Book Is For Multimedia designers, CG artists, producers, app developers. No coding experience is required.

Anbieter: Dodax
Stand: 27.01.2020
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Unreal for Mobile and Standalone VR
32,95 € *
ggf. zzgl. Versand

Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn their creations into immersive and interactive VR worlds. Gear VR, the Oculus Go and other Android based VR HMDs are becoming exciting new platforms for immersive business presentations, entertainment and educational solutions. The Unreal engine, one of the world's most powerful and popular game engines, is now free to use and has become increasingly popular for real-time visualizations and enterprise solutions in recent years. With Unreal's powerful blueprint visual scripting system, non-coders can now design blueprints in Unreal, unlock the power of rapid prototyping, and create complex interactions without a line of code. Get your copy of Unreal for Mobile and Standalone VR today and begin using this powerful tool-set to create high-end VR apps for a wide range of applications from games, B2B, to education. What You'll Learn Explore the VR ecosystem, including history, recent trends and future outlookReview tool set, graphics and animation pipeline (Blender, Zbrush, Substance Painter and others)Examine graphics optimization techniquesSet up a project and the target platformDesign interaction with Unreal blueprintsDeployments, testing, further optimization Who This Book Is For Multimedia designers, CG artists, producers, app developers. No coding experience is required.

Anbieter: Dodax AT
Stand: 27.01.2020
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Lightweight Semantic-enabled Enterprise Service...
49,80 € *
ggf. zzgl. Versand

Nowadays, it becomes more and more essential for the vendors in the markets to tailor their products and software to suit the Small and Medium Enterprises (SME) section since their market share has been enormously raised. The issues related to Business-to-Business (B2B) environment are becoming important challenges to be considered in such area as well.Talking about system integration among the major market business factors, Web Services seem to be one of the powerful technologies to solve the integration problems. Service-Oriented Architecture and SOA-enabled systems provide powerful applications to be utilized in the SME market. However, the existing architecture of the enterprise’s Web has many drawbacks like enormous volumes of unstructured data, growing number of disconnected systems besides the lack of interoperability. Moreover, SOA-based systems lack the semantic documentation of the Web Service interfaces.Semantic Web Services provide methods to ease the (semi-) automatic discovery, composition, and execution of Web Services. However, these new emerging semantic technologies seem to be inaccurate to be used in terms of semanticizing the consumer requests and the capabilities of the Web Services besides its complexity when non-technical skilled staff is involved.This dissertation presents a semantic Web Service-based reference architecture that relies mainly on the idea of applying lightweight Resource Description Framework (RDF) semantic statements to Web Services to have an efficient enterprise system solution. In this dissertation, the reference architecture is called “Lightweight Semantic-enabled Enterprise Service-Oriented Architecture (SESOA)”. It merges both business processes and SOA concepts to provide an agile and flexible enterprise solution in which business functionalities are mainly implemented using Web Services. Moreover, the ultimate goal behind this work is to upgrade the entire enterprise Web into a medium where the meaning of its associated information can be automatically understood and processed.

Anbieter: Dodax
Stand: 27.01.2020
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Lightweight Semantic-enabled Enterprise Service...
49,80 € *
ggf. zzgl. Versand

Nowadays, it becomes more and more essential for the vendors in the markets to tailor their products and software to suit the Small and Medium Enterprises (SME) section since their market share has been enormously raised. The issues related to Business-to-Business (B2B) environment are becoming important challenges to be considered in such area as well.Talking about system integration among the major market business factors, Web Services seem to be one of the powerful technologies to solve the integration problems. Service-Oriented Architecture and SOA-enabled systems provide powerful applications to be utilized in the SME market. However, the existing architecture of the enterprise’s Web has many drawbacks like enormous volumes of unstructured data, growing number of disconnected systems besides the lack of interoperability. Moreover, SOA-based systems lack the semantic documentation of the Web Service interfaces.Semantic Web Services provide methods to ease the (semi-) automatic discovery, composition, and execution of Web Services. However, these new emerging semantic technologies seem to be inaccurate to be used in terms of semanticizing the consumer requests and the capabilities of the Web Services besides its complexity when non-technical skilled staff is involved.This dissertation presents a semantic Web Service-based reference architecture that relies mainly on the idea of applying lightweight Resource Description Framework (RDF) semantic statements to Web Services to have an efficient enterprise system solution. In this dissertation, the reference architecture is called “Lightweight Semantic-enabled Enterprise Service-Oriented Architecture (SESOA)”. It merges both business processes and SOA concepts to provide an agile and flexible enterprise solution in which business functionalities are mainly implemented using Web Services. Moreover, the ultimate goal behind this work is to upgrade the entire enterprise Web into a medium where the meaning of its associated information can be automatically understood and processed.

Anbieter: Dodax AT
Stand: 27.01.2020
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Powerful B2B Content: Using Brand Journalism to...
80,99 € *
ggf. zzgl. Versand

Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content helps readers understand the importance of building a brand narrative, and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By demonstrating how to create focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B marketers and communicators listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust.

Anbieter: buecher
Stand: 27.01.2020
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