Erscheinungsdatum: 06/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Ingredient Branding and Pricing, Titelzusatz: an international B2B perspective, Autor: Neuhold, Christoph, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 68, Informationen: Paperback, Gewicht: 122 gr, Verkäufer: averdo
Erscheinungsdatum: 25.06.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Impact of e-Services on Customer Satisfaction, Titelzusatz: A B2B Physical Distribution Service Quality Perspective, Autor: Karpuzcu, Tugce, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 124, Informationen: Paperback, Gewicht: 201 gr, Verkäufer: averdo
B2B Electronic Marketplace Usage from the Buyer Perspective ab 78.99 € als Taschenbuch: An empirical study that explores major factors that affect B2B electronic marketplace usage: benefits risks purchasing situation and readiness. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Get the expert perspective and practical advice on big data. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers - who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise. Explore why major corporations are betting their companies on marketing technology. Read case studies of big data winners and losers. Discover how to change privacy and security, and remodel marketing. Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and this audiobook provides the practical guidance businesses need. 1. Language: English. Narrator: A.T. Chandler. Audio sample: http://samples.audible.de/bk/adbl/022458/bk_adbl_022458_sample.mp3. Digital audiobook in aax.
Impact of e-Services on Customer Satisfaction ab 59 € als Taschenbuch: A B2B Physical Distribution Service Quality Perspective. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
A smart, practical guide to rocket-powered business growth. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply the recommendations in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's als 1. Language: English. Narrator: Anne Flosnik. Audio sample: http://samples.audible.de/bk/gdan/002217/bk_gdan_002217_sample.mp3. Digital audiobook in aax.
A quick listen about the world of e-commerce. This book has lots of actionable information on how to make money online with e-commerce. The world is increasingly becoming tech driven. Think about it: you (or someone you know) have probably purchased something online. By so doing, you are probably among the over 40% of Internet users (over one billion people) who have purchased something online via mobile, desktop, tablet, or other devices. If you think about it from a business perspective, this means there is a huge potential to make money if you are a seller (one billion potential customers!). But how can you go about it? How can you get a share of the over a share of over US $1.2 trillion that's transacted online every single year? Well, this book will show you exactly how to go about it. Whether you want to set up a C2C (customer to customer) business, a B2C (business to customer) business, or a B2B (business to business) business, it is important to build a solid understanding of the concept of ecommerce so that you start off with a strong understanding of the ins and outs of ecommerce. This book will show you everything you need to know about ecommerce to ensure you know what works, what doesn't and how to be the best at what you do. Here is a preview of what you'll learn.... Understanding e-commerce How to get started Decide what to sell Prepare a business plan Things you must look out for when starting e-commerce business Working through the red tape Creating your site List your products Where the rubber meets the road: marketing your e-commerce store How do you build an e-commerce business where you sell your own product with zero money? And much, much more! Download your copy today and begin your journey to financial freedom! 1. Language: English. Narrator: Kyle Jackson. Audio sample: http://samples.audible.de/bk/acx0/079489/bk_acx0_079489_sample.mp3. Digital audiobook in aax.