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Hartmann, Birgit: Strategic Design of B2B e-Mar...
58,00 € *
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Erscheinungsdatum: 03.04.2001, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Strategic Design of B2B e-Marketplace Business Models, Titelzusatz: 10 Strategic Design Considerations, Autor: Hartmann, Birgit, Verlag: Diplom.de, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 160, Informationen: Paperback, Gewicht: 249 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.07.2020
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Hall, Simon: Innovative B2B Marketing
23,19 € *
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Erscheinungsdatum: 03.08.2017, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Innovative B2B Marketing, Titelzusatz: New Models, Processes and Theory, Autor: Hall, Simon, Verlag: Kogan Page, Originalsprache: Englisch, Sprache: Englisch, Schlagworte: Innovationsmanagement // Management // Business // Absatz // Marketing // Vermarktung // Vertrieb // BUSINESS & ECONOMICS // General // Management: Innovation // Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 287, Gewicht: 505 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.07.2020
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Strategic Design of B2B e-Marketplace Business ...
31,99 € *
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Strategic Design of B2B e-Marketplace Business Models ab 31.99 € als pdf eBook: . Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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Innovative B2B Marketing
18,84 € *
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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

Anbieter: buecher
Stand: 12.07.2020
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Innovative B2B Marketing
18,84 € *
ggf. zzgl. Versand

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

Anbieter: buecher
Stand: 12.07.2020
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Strategic Design of B2B e-Marketplace Business ...
58,00 € *
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Strategic Design of B2B e-Marketplace Business Models ab 58 € als pdf eBook: 10 Strategic Design Considerations. 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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Marketing Models im eCommerce für B2B-Unternehm...
48,00 € *
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Marketing Models im eCommerce für B2B-Unternehmen im Small & Business Medium ab 48 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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Marketing Models im eCommerce für B2B-Unternehm...
48,00 € *
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Marketing Models im eCommerce für B2B-Unternehmen im Small & Business Medium ab 48 € als pdf eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 12.07.2020
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10 Steps to Implementing B2B Product Management...
9,95 € *
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10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, “Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.07.2020
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