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Model-Driven B2B Integration using UML
71,90 € *
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Business-to-business (B2B) electronic commerce builds upon inter-organizational business processes that cross the borders of enterprises. Their design and implementation presupposes a different approach than intra-organizational processes do. Experience shows that bottom-up approaches starting from the IT layer of a single enterprise - expecting that all other business partners adjust to it - do not work out. Instead, a prolific B2B design approach must consider three layers in a top-down manner: Firstly, the economic perspective identifies the players and their value exchanges within a business network resulting in a business model. Secondly, business collaboration models specify the choreography of inter-organizational business processes in accordance with the business model. Finally, the business collaboration models are transformed to deployment artifacts to be interpreted by IT systems. In this PhD thesis, we propose a design approach for B2B integration based on the Unified Modeling Language (UML) considering all three layers.

Anbieter: Dodax AT
Stand: 24.01.2020
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Policy-based Data Sharing for Event-driven Serv...
59,00 € *
ggf. zzgl. Versand

Exploring the appropriate framework for flexible integration of services in B2B networks is challenging. Efficient data sharing requires a combination of techniques that utilizes the ubiquitous nature of SOA and data-driven interaction pattern provided by publish/subscribe. Integration of business processes and services need to leverage both stateful transactional data as well as stateless event-driven messages. This book presents a policy-based framework for event-driven data integration in B2B networks. This framework leverages SOA and publish/subscribe to overcome web service communication constraints. Important considerations to this architecture include communication patterns, security and privacy of data, distributed resource management, performance, and Quality of Service (QoS) for message delivery. An application scenario on Palliative Healthcare that uses the policy-based event-driven model to provide real-time monitoring of patient health status and the ability to provide timely and accurate interventions at emergencies is described. The focus is to support the dynamic nature of health care teams where team members and data usage is constantly changing and evolving.

Anbieter: Dodax
Stand: 24.01.2020
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Policy-based Data Sharing for Event-driven Serv...
60,70 € *
ggf. zzgl. Versand

Exploring the appropriate framework for flexible integration of services in B2B networks is challenging. Efficient data sharing requires a combination of techniques that utilizes the ubiquitous nature of SOA and data-driven interaction pattern provided by publish/subscribe. Integration of business processes and services need to leverage both stateful transactional data as well as stateless event-driven messages. This book presents a policy-based framework for event-driven data integration in B2B networks. This framework leverages SOA and publish/subscribe to overcome web service communication constraints. Important considerations to this architecture include communication patterns, security and privacy of data, distributed resource management, performance, and Quality of Service (QoS) for message delivery. An application scenario on Palliative Healthcare that uses the policy-based event-driven model to provide real-time monitoring of patient health status and the ability to provide timely and accurate interventions at emergencies is described. The focus is to support the dynamic nature of health care teams where team members and data usage is constantly changing and evolving.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot
Model-Driven B2B Integration using UML
69,90 € *
ggf. zzgl. Versand

Business-to-business (B2B) electronic commerce builds upon inter-organizational business processes that cross the borders of enterprises. Their design and implementation presupposes a different approach than intra-organizational processes do. Experience shows that bottom-up approaches starting from the IT layer of a single enterprise - expecting that all other business partners adjust to it - do not work out. Instead, a prolific B2B design approach must consider three layers in a top-down manner: Firstly, the economic perspective identifies the players and their value exchanges within a business network resulting in a business model. Secondly, business collaboration models specify the choreography of inter-organizational business processes in accordance with the business model. Finally, the business collaboration models are transformed to deployment artifacts to be interpreted by IT systems. In this PhD thesis, we propose a design approach for B2B integration based on the Unified Modeling Language (UML) considering all three layers.

Anbieter: Dodax
Stand: 24.01.2020
Zum Angebot
Model-Driven B2B Integration using UML
69,99 € *
ggf. zzgl. Versand

Model-Driven B2B Integration using UML ab 69.99 € als Taschenbuch: A three-layered Modeling Approach starting with Business Values over Business Processes to Deployment Artifacts. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 24.01.2020
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Predictable Prospecting: How to Radically Incre...
9,95 € *
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The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc.com). If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company's competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don't know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 24.01.2020
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From Products to Services
126,00 CHF *
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Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B industries, companies in all sectors are struggling to surround their products with services and value-adds that will both attract and retain their customers. This book takes readers through all the logical steps of changing a business from a product creator to a service provider. 'I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.' - Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University 'This book is a 'must read' for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective. Service growth and innovation is one of the top strategic imperatives for 21st century businesses. Read this book and see why.' - Jim Spohrer, Director, IBM Almaden Research Centre, USA 'I am truly excited to see a practical business guide to help companies transform their business model from a products focus to a services orientation. Laurie Young details in very practical ways, the reasons and methodologies for change. The new services economy is driven by our customers and companies who are not listening to their customer's needs will be left behind to flounder in the industrial age. I would recommend this book to every one of my customers.' - Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC and former Vice President of Strategy and Business Operations for Global Customer Services, Oracle Corp Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject.

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
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Account-Based Marketing
47,90 CHF *
ggf. zzgl. Versand

Account-Based Marketing is changing the discipline of marketing--Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. * Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base * Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs * Integrate your sales and marketing processes into an efficient, cohesive workflow * Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you'll find it all in this authoritative guide.

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
Zum Angebot
Account-Based Marketing
24,00 CHF *
ggf. zzgl. Versand

Account-Based Marketing is changing the discipline of marketing--Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. * Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base * Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs * Integrate your sales and marketing processes into an efficient, cohesive workflow * Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you'll find it all in this authoritative guide.

Anbieter: Orell Fuessli CH
Stand: 24.01.2020
Zum Angebot