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Brand communication in mid-size B2B companies
49,90 € *
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Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services are also becoming ever more homogenous and companies have to find ways of differentiating themselves. This can be difficult enough for large corporations with extensive resources. Mid-size companies however face a whole different set of challenges. Furthermore, brand communication in mid-size B2B companies is a subject that has not found much attention in academic studies and so little information about brand communication within the parameters of mid-size companies and B2B markets exists. That is why the goal of this work is to give an overview of the relevance, difficulty and the necessity of brand communication in mid-size B2B companies.

Anbieter: Dodax
Stand: 24.01.2020
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Anderson, Laura: Brand communication in mid-siz...
54,90 € *
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Erscheinungsdatum: 02.06.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Brand communication in mid-size B2B companies, Titelzusatz: an overview of business to business brand communication with expert interviews in Germany, Autor: Anderson, Laura, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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German Hidden Champions: The EU's best option i...
90,40 € *
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Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of firms follow the principles of diversity or monopolistic competition in global markets. The orthodox economic theories are no any more valid. The challenges in the global economy can best be solved through a better understanding of how the German innovation system and corporate sector perform in global contexts.

Anbieter: Dodax AT
Stand: 24.01.2020
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German Hidden Champions: The EU's best option i...
87,90 € *
ggf. zzgl. Versand

Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of firms follow the principles of diversity or monopolistic competition in global markets. The orthodox economic theories are no any more valid. The challenges in the global economy can best be solved through a better understanding of how the German innovation system and corporate sector perform in global contexts.

Anbieter: Dodax
Stand: 24.01.2020
Zum Angebot
Brand communication in mid-size B2B companies
54,90 € *
ggf. zzgl. Versand

Brand communication in mid-size B2B companies ab 54.9 € als Taschenbuch: an overview of business to business brand communication with expert interviews in Germany. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 24.01.2020
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Brand communication in mid-size B2B companies
54,90 € *
ggf. zzgl. Versand

Brand communication in mid-size B2B companies ab 54.9 EURO an overview of business to business brand communication with expert interviews in Germany

Anbieter: ebook.de
Stand: 24.01.2020
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