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Internet Influence in IT B2B Markets
49,00 € *
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About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process, some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Anbieter: Dodax
Stand: 27.01.2020
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GUPTA, HITESH: Internet Influence in IT B2B Mar...
49,00 € *
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Erscheinungsdatum: 05/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Internet Influence in IT B2B Markets, Titelzusatz: Exploratory Study on Internet Influence in Indian Sub-continent, Autor: GUPTA, HITESH, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 72, Informationen: Paperback, Gewicht: 124 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 27.01.2020
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German Hidden Champions: The EU's best option i...
90,40 € *
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Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of firms follow the principles of diversity or monopolistic competition in global markets. The orthodox economic theories are no any more valid. The challenges in the global economy can best be solved through a better understanding of how the German innovation system and corporate sector perform in global contexts.

Anbieter: Dodax AT
Stand: 27.01.2020
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German Hidden Champions: The EU's best option i...
87,90 € *
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Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of firms follow the principles of diversity or monopolistic competition in global markets. The orthodox economic theories are no any more valid. The challenges in the global economy can best be solved through a better understanding of how the German innovation system and corporate sector perform in global contexts.

Anbieter: Dodax
Stand: 27.01.2020
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The Importance of Customer Relationship Managem...
13,99 € *
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Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274).Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10).All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses, it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001).This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.

Anbieter: Dodax
Stand: 27.01.2020
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The Importance of Customer Relationship Managem...
14,40 € *
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Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274).Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10).All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses, it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001).This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.

Anbieter: Dodax AT
Stand: 27.01.2020
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Brand communication in mid-size B2B companies
44,51 € *
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Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services are also becoming ever more homogenous and companies have to find ways of differentiating themselves. This can be difficult enough for large corporations with extensive resources. Mid-size companies however face a whole different set of challenges. Furthermore, brand communication in mid-size B2B companies is a subject that has not found much attention in academic studies and so little information about brand communication within the parameters of mid-size companies and B2B markets exists. That is why the goal of this work is to give an overview of the relevance, difficulty and the necessity of brand communication in mid-size B2B companies.

Anbieter: Dodax AT
Stand: 27.01.2020
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Frontier Markets: The Last Tide
39,90 € *
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The subject of Frontier markets have always been close to the heart. The interest in the subject is one of the reasons why an Mechanical engineer quit engineer life to pursue a career in finance. Specialties & Interests : Global Investments, Asset Management, Equity Research, Hedge Fund, Offshore Structuring, Product Development, Strategic B2B tie-ups, Fund Structuring & Trading strategies. Financial Markets : Frontier Markets, Emerging Markets, Alternative Investments. Contact: in.linkedin.com/in/mhaiskar

Anbieter: Dodax
Stand: 27.01.2020
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Frontier Markets: The Last Tide
41,10 € *
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The subject of Frontier markets have always been close to the heart. The interest in the subject is one of the reasons why an Mechanical engineer quit engineer life to pursue a career in finance. Specialties & Interests : Global Investments, Asset Management, Equity Research, Hedge Fund, Offshore Structuring, Product Development, Strategic B2B tie-ups, Fund Structuring & Trading strategies. Financial Markets : Frontier Markets, Emerging Markets, Alternative Investments. Contact: in.linkedin.com/in/mhaiskar

Anbieter: Dodax AT
Stand: 27.01.2020
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