The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
Aquarama è un´impresa basata nella provincia di Cuneo che si occupa della produzione e del commercio di sistemi di lavaggio per automobili. Nasce nel 2006 e in pochissimi anni si impone come il leader del mercato italiano. Questo libro vuole analizzare le ragioni del suo successo e le sue prospettive future, raccontando tutte le tappe del suo sviluppo: da start up, a piccola-media impresa a direzione famigliare, a gruppo internazionale. Si esplorano, inoltre, prendendo spunto dall´esperienza diretta dell´autore, le strategie di marketing e comunicazione utilizzate, caratterizzanti di un´azienda operante nel B2B. Infine, vengono trattate le tematiche legate al contenuto e la ricerca del tirocinio curricolare e, in generale, l´incontro scuola-lavoro nell´università italiana.
B2B Brand Management:Auflage 2006 Philip Kotler, Waldemar Pfoertsch
B2B Brand Management:Auflage 2006 Philip Kotler, Waldemar Pfoertsch, Ines Michi
Business Marketing Management, B2B: CTI Reviews
Business Marketing Management, B2B: CTI Reviews
B2B Brand Management:Softcover reprint of hardcover 1st ed. 2006 Philip Kotler, Waldemar Pfoertsch, I. Michi
10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, ´´Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.
B2B Relationship Marketing Management in Trade Fair Activity: Dariusz Siemieniako, Marcin Gebarowski
Sachbuch, Fremdsprachiges Buch, Ratgeber / Sprache: Englisch / Ausgabe: Gebundene Ausgabe / Verlag: Springer / Autor: Kotler, Philip Pfoertsch, Waldemar / Seitenanzahl: 357 / Erscheinungsjahr: 2006