Deep Knowledge of B2B Relationships Within and Across Borders:
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Learn what you need to know about the FinTech! Investment in financial technology is booming at unprecedented rates. Despite traditional banking protests, the world of banking is going through a transformation and will continue to go through a change. With all the new technology that we have today, it is almost mind-blowing to think about the kind of technology that we will have in another ten years or so. The change is going to keep coming, the only thing we can do is get on board with it. This book will introduce you to the basics of FinTech and equip you with the knowledge to get on the cutting edge of age we live in today. You will learn: FinTech´s impact on the global economy The payment ecosystem FinTech and the B2B sector FinTech and investing A peek into the future of FinTech And much more... 1. Language: English. Narrator: Jim Donaldson. Audio sample: http://samples.audible.de/bk/acx0/084583/bk_acx0_084583_sample.mp3. Digital audiobook in aax.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee´s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Robert Mckee, Thomas Gerace. Audio sample: http://samples.audible.de/bk/hach/004280/bk_hach_004280_sample.mp3. Digital audiobook in aax.
Forget the rest. Learn to sell like the best. Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople - the ones who seem invincible when everyone else is struggling - possess more than foundational skills. They are proactive, entrepreneurial, and find solutions for their clients. They highlight their personal value and actively manage their careers. They´re hyper-focused on cultivating relationships with customers and colleagues. The Ultimate Sales Pro shows everyone how to elevate his or her game. Drawing on the author´s vast experience training salespeople for top organizations, the audiobook explains how to: Be your own mentor Problem-solve with peers Manage any boss Identify your ideal clients Research industry trends Share knowledge to foster trust Craft a powerful unique value statement Script emails and voicemails that earn attention Uncover customer needs Position yourself as an expert Create customized solutions Motivate customers to commit Set goals And more. Whether you´re new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002926/bk_gdan_002926_sample.mp3. Digital audiobook in aax.
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today´s highly digitized world. You´ll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You´ll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you´re a member of a sales or marketing team already using a CRM tool who´s looking to increase your reach, Account-Based Marketing For Dummies has you covered! ´´Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it´s important, and how to do it. Any business marketing professional will benefit from a look at this book.´´- David Raab, Founder at Raab Associates´´If you´re reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.´´ - Megan Heuer, Vice President and Group Director, SiriusDecisions ´´Like a Hollywood agent, marketing´s job is to get sales the ´audition,´ not the part. Account-based marketing is the key to maximizing the number of the ´right´ auditions for your sales team, and Account-Based Marketing For Dummies explains how.´´ - Joe Chernov, VP of Marketing at InsightSquared ´´Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.´´ - Scott Brinker, Author of Hacking Marketing ´´Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.´´ - Sean Zinsmeister, Senior Director of Product Marketing, Infer ´´The book may be titled ´...for dummies´, but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.´´ Scott Vaughan, CMO, Integrate