Erscheinungsdatum: 09/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: B2B Marketing in Mineral Industry, Titelzusatz: Exploratory Study on Indian Organization - SMC, Autor: Gupta, Hitesh, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 60, Informationen: Paperback, Gewicht: 106 gr, Verkäufer: averdo
Erscheinungsdatum: 23.05.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Internet Influence in IT B2B Markets, Titelzusatz: Exploratory Study on Internet Influence in Indian Sub-continent, Autor: Gupta, Hitesh, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Management: Innovation // E-Commerce // E-Business // Geschäftswettbewerb // Unternehmensführung // Unternehmensgründung // Management und Managementtechniken, Rubrik: Wirtschaft // Management, Seiten: 72, Informationen: Paperback, Gewicht: 125 gr, Verkäufer: averdo
Internet Influence in IT B2B Markets ab 48.99 € als Taschenbuch: Exploratory Study on Internet Influence in Indian Sub-continent. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process, some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.
The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization s success. One ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations constantly try to grab the opportunity of getting more and more quality customers as well as retain them in a long run with the help of their relationships. Business organisations have been forced to adapt their marketing and purchase process due to the recent developments in global environments. The B2B marketplace offers a blend of opportunities to the organizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the B2B markets in Mineral sector in Indian Sub-continent.
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
This book on Cluster Development is basically a narration by the author of his project journey wherein he prepared a frame work for an industrial cluster based in Haryana state of India to explore business opportunities in another state of India called Gujarat. This book has presented the theory of cluster development in a very practical manner it is practical because here the information has been documented in steps through which the author himself passed when he started to work on this project.As a management scholar and practitioner one can infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and overall Cluster development from this book. Cluster Development is a positive step in the direction of Make in India because there is a need for Indian industries to get robust and integrated.