10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, “Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.
Key Success Factors for Implementing CRM in Sales Departments of B2B Companies ab 39.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Key Success Factors for Implementing CRM in Sales Departments of B2B Companies ab 29.99 € als pdf eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
Key Success Factors for Implementing CRM in Sales Departments of B2B Companies ab 39.99 EURO
Key Success Factors for Implementing CRM in Sales Departments of B2B Companies ab 29.99 EURO 1. Auflage
The book will consist of four chapters shown in Figure 1.1, staring by, Chapter one, where I will present some of the key elements of international economic development and will discuss the emergence of new players on the international market, such as Romania after the fall of the communist regime in 1989. In chapter two, Framework for International Business to Business cooperation, I am going to present the theoretical grounds for the B2B concept and will also elaborate on the issue of profitability. In chapter three, Implementing International Business to Business concept into reality, I will present an existing international cooperation on the level of private firms in Romania and the United States with the help of Isaac's relocation Service and S.C. American Experience SRL. In the last chapter, Global Prints and Puer Pro Scola - future cooperation, I will elaborate on possible future cooperation between the two companies, by presenting a business plan for the emerging company - Puer Pro Scola.
Considering the growing pollution of the natural environment, one can come to the conclusion that current business practices are not designed for guaranteeing a bright future. Therefore, in business markets especially in the mechanical engineering industry moving towards environmental sustainability becomes increasingly crucial for business success. This book reveals, how environmental sustainability can be implemented and used effectively as a complementary B2B marketing message. At the beginning of this paper, defining the concept of sustainability and green marketing laid the basis for further investigation. By means of an extensive literature review and primary research conducted among managers of the Austrian mechanical engineering industry the use of environmental sustainability in the marketing mix, possible benefits and challenges, and aspects, which need to be considered when implementing a green marketing strategy, could be identified. Finally, all results contributed to the creation of a guideline for marketers, concerning how to successfully integrate and use such a strategy.
The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book's thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.