Erscheinungsdatum: 25.06.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Impact of e-Services on Customer Satisfaction, Titelzusatz: A B2B Physical Distribution Service Quality Perspective, Autor: Karpuzcu, Tugce, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 124, Informationen: Paperback, Gewicht: 201 gr, Verkäufer: averdo
10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, “Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.
Steve Minshull, a multilingual global sales consultant, shares a powerful formula on how to win complex B2B sales internationally. Part one explores how to sell the true value of your solutions to your ideal customers or clients in a clear, concise and convincing way. It also covers how to present with impact as a sales team. Part two shows how the recipe for success in one region can be the recipe for disaster in another. It then outlines how to adapt your approach successfully across the world, based on 15 relevant cross-cultural dimensions. The unique and powerful combination of both approaches enables you to maximize your chances of winning vital deals when it really matters. 1. Language: English. Narrator: Steve Minshull. Audio sample: http://samples.audible.de/bk/acx0/075596/bk_acx0_075596_sample.mp3. Digital audiobook in aax.
Learn what you need to know about the FinTech! Investment in financial technology is booming at unprecedented rates. Despite traditional banking protests, the world of banking is going through a transformation and will continue to go through a change. With all the new technology that we have today, it is almost mind-blowing to think about the kind of technology that we will have in another ten years or so. The change is going to keep coming, the only thing we can do is get on board with it. This book will introduce you to the basics of FinTech and equip you with the knowledge to get on the cutting edge of age we live in today. You will learn: FinTech's impact on the global economy The payment ecosystem FinTech and the B2B sector FinTech and investing A peek into the future of FinTech And much more... 1. Language: English. Narrator: Jim Donaldson. Audio sample: http://samples.audible.de/bk/acx0/084583/bk_acx0_084583_sample.mp3. Digital audiobook in aax.
Impact of e-Services on Customer Satisfaction ab 58.99 € als Taschenbuch: A B2B Physical Distribution Service Quality Perspective. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/001411/bk_gdan_001411_sample.mp3. Digital audiobook in aax.
LinkedIn is the world's largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This audiobook guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients.To appreciate what awaits you should you take up LinkedIn advertising, this guide begins by providing you with proven benefits of LinkedIn advertising so that you may know your gains well in advance.While LinkedIn has been used successfully by many companies to market their businesses, it is not a one-platform-fits-all kind of basket. There are types of business that have a higher potential to gain from the uniqueness of LinkedIn platform and there are those that have a lower potential of deriving the same gain. This simply means that LinkedIn must be evaluated on a case-to-case basis. In this guide, you will find valuable criteria that will enable you to determine whether LinkedIn suits your marketing needs or not so that you do not risk your resources against potentially low ROI (return on investment).Professionals like belonging to clubs. Online, groups are the equivalent of professional clubs. Thus, you need to know how to use LinkedIn groups to your marketing advantage. This guide will show you how you can leverage the power of groups to gain a competitive edge in your niche.LinkedIn ads are quite unique from other forms of Online ads. This means that you have to give them special attention by learning how to effectively use them for maximum results. We are going to show you how to use the various types of LinkedIn ads to increase your income flow.What is the benefit of having a large following without an impact on your revenue? None! Most enterprises make the mistake of working so hard to acquire a huge following on LinkedIn without knowing how to financially gain from this following. We provide you with practical approa 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/128833/bk_acx0_128833_sample.mp3. Digital audiobook in aax.
Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.What is design-driven growth?Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. This strategy disrupts that separation. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.Who is this book for?Design-Driven Design answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for hands-on product shapers, who care about advancing the business through user experience.This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.What is the book about?This one-sitting listen is broken into the following chapters:"Defining Growth""Simplifying Value Propositions""Crafting Growth Funnels and Loops""Building Personalization at Scale""Seeking Expansion at B2B Companies"Each chapter includes real-world case studies that emphasize low-cost and easy starting points to further your growth journey.Praise:"Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times 1. Language: English. Narrator: Susan Marlow. Audio sample: http://samples.audible.de/bk/acx0/126695/bk_acx0_126695_sample.mp3. Digital audiobook in aax.