Побеждающий B2B-маркетинг - это учебник по созданию предсказуемого и надежного маркетингового механизма, созданный на основе двадцатипятилетнего опыта автора и его коллег. В книге подробно описаны основы маркетингового планирования, позиционирования и выработки стратегии, даны советы по организации работы отдела маркетинга, а также рассмотрены различные инструменты и лайфхаки, помогающие успешному продвижению продукта. В наше время многие руководители компаний все еще недооценивают маркетинг, в то время как именно верная маркетинговая стратегия зачастую является основным конкурентным преимуществом. Эра массового маркетинга, и началась эпоха целевого маркетинга. Потребитель стал более информированным и избирательным, а его потребности стали быстро меняться из-за увеличения скорости научно-технического прогресса и жизни в целом. Качественный целевой маркетинг нередко оказывается важнее уникального продукта, а если у вас есть и то, и другое, то ваши возможности безграничны. Данная книга может быть полезна не только профессиональным маркетологам, но и специалистам по продажам, собственникам бизнеса и тем, кто только мечтает о запуске стартапа. 1. Russian. Дмитрий Евстратов. http://samples.audible.de/bk/edel/016904/bk_edel_016904_sample.mp3.
What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
Instant Best Seller on Amazon in Marketing and Sales!FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?In this book, we reveal the secrets behind the framework that will sell and retain your customers.Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.It's time to take the lead and transition your business to ABM.The process is simple when you have the right book - ABM is B2B. What are you waiting for? 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/179865/bk_acx0_179865_sample.mp3. Digital audiobook in aax.
The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles, the audiobook delivers powerful lessons on the reality of selling that can be applied immediately!Are you new to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of business? Then this is the book for you. The author has represented a broad range of international corporates and also a large number of startups that he has supported in more recent years. He has operated in many industries and sectors and across the world.Visit b2bsellingguidebook.com for more information. 1. Language: English. Narrator: Jim Irving. Audio sample: http://samples.audible.de/bk/acx0/184040/bk_acx0_184040_sample.mp3. Digital audiobook in aax.
Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The audioook helps:Assess the market potential of opportunities to find the right opportunity for your teamFind early adopters, quickly establish credibility, and convince business stakeholders to work with youFind and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decisionCreate a minimum viable product and a compelling offer, validate a solution, and evaluate whether your team has found product-market fitIdentify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation 1. Language: English. Narrator: Etienne Garbugli. Audio sample: http://samples.audible.de/bk/acx0/160225/bk_acx0_160225_sample.mp3. Digital audiobook in aax.
The company needs to learn how to sales and build a strong marketing, in particular if they are working with other company. In this audiobook you can see how set you marketing in the right why, starting from market analysis until customer management.You will understand the most important indicator for understand if your business goes to in the right direction and how to boost them.This is a brief guide to understand the B2B Marketing for increase the sales and get more customer for you company. This audiobook is an fundamental resource for you, your collaborator, your marketing office, and you organization. 1. Language: English. Narrator: Tony Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/162951/bk_acx0_162951_sample.mp3. Digital audiobook in aax.
The time to act on Ecommerce is now! Today’s B2B customers expect a buyer-focused online experience that makes traditional work tasks easier, reflects a consumer-like Ecommerce experience, and provides instant information – whenever and wherever they want it. Ignoring digital transformation is not a sustainable path for manufacturers, brands, and distributors. Customers are forcing change, and companies that do not heed the call are risking their very relevance.Here is your help. Billion Dollar B2b Ecommerce is a step-by-step guide for executives that are seeking to launch and grow a successful B2B Ecommerce operation. Billion Dollar B2b Ecommerce teaches you how to evolve your company by embracing digital. A groundbreaking work, this comprehensive guide gives manufacturers, brands, and distributors the foundational knowledge and step-by-step instructions for planning, launching, and growing a successful Ecommerce operation. By listening to this book, B2B executives will learn what it takes to compete in today’s digitally-driven business environment.Author Brian Beck is one of the world's leading authorities in B2B Ecommerce and a 20+ year veteran of the field. The book begins by reflecting on the digital transformation of consumer retail sales channels, including tough lessons learned and tremendous successes earned. Then, illustrated by more than 30 compelling B2B case studies, listeners will learn from the pioneers and champions of the B2B Ecommerce revolution. 1. Language: English. Narrator: Chris Lynch. Audio sample: http://samples.audible.de/bk/acx0/210052/bk_acx0_210052_sample.mp3. Digital audiobook in aax.
Маркетинг - это прежде всего общение. Общение - это эмоции. У бизнеса нет эмоций. У бренда нет эмоций. У продукта нет эмоций. Эмоции есть только у людей. И язык есть только у людей. Бизнес H2H, или социальный бизнес, не только открыт для общения с клиентами, но и учитывает их пожелания и критику.Книга посвящена преимущественно маркетингу в соцсетях и дает много информации к размышлению для тех, кто имеет к нему отношение: SMM-менеджеров, контент-менеджеров, копирайтеров, специалистов по PR и маркетингу и предпринимателей. 1. Russian. Татьяна Маерс. http://samples.audible.de/bk/edel/017126/bk_edel_017126_sample.mp3.
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that - it’s a how-to manual for B2B marketers to:Become a trusted partner for sales teams to turn to for guidance.Change the way marketing is done to better serve buyers.Drive more revenue, growth and profitability."Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)"The author's acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success." (Peter Bauer, CEO, Mimecast) 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/152559/bk_acx0_152559_sample.mp3. Digital audiobook in aax.