What´s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
B2B - or not to be?:Der Weg zu Vertriebserfolg und profitablem Wachstum Manfred Aull
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a ´´sales bible´´ (Inc.com). If your organization´s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you´re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company´s competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don´t know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer´s awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You´ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive mark... 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Building a product on the Internet is relatively easy these days. It´s the making money part that´s hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. ´´The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It´s a manifesto to entrepreneurs that you don´t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who´ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur.´´ (Jon Miller, CEO of Engagio and co-founder of Marketo) ´´The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur.´´ (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin´s extensive functionality from a sales and marketing perspective as presented in this book, you´ll soon understand how you can create new business from your Linkedin activities. After reading this book you´ll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
Whether you´re a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/100010/bk_acx0_100010_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee´s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Robert Mckee, Thomas Gerace. Audio sample: http://samples.audible.de/bk/hach/004280/bk_hach_004280_sample.mp3. Digital audiobook in aax.
Welcome to Forbes for May 12, 2014 from Audible. This edition contains seven feature articles. In the cover story: ´´Is This How We´ll Cure Cancer?” With a radical new treatment, Joseph Jimenez is dedicating Novartis to one overarching mission: vanquishing mankind´s ancient adversary. Its breakthrough might be the most tangible -- ever. . . . Also, ´´The World´s Largest Companies: Is This China´s Century?” The FORBES Global 2000 is a comprehensive list of the world’s largest, most powerful public companies, as measured by revenues, profits, assets and market value. Next, ´´Nadella´s Bid to Fix Microsoft: What Ballmer Didn´t Dare” 100 days in Nadella has established himself as the anti-Ballmer; there’s less talk about seizing billion-dollar opportunities or hitting financial targets — and more emphasis on investing profits to win hordes of new users. Then, ´´Amazon´s Wholesale Slaughter: Jeff Bezos´ $8 Trillion B2B Bet” Forget the delivery drones and TV deals. Jeff Bezos’ stealthy foray into the unsexy world of B2B distribution is likely his most disruptive move yet — and it has an $8 trillion swath of the economy running scared. We´ll also tell you how ´´Nielsen Is About to Help Programmers Profit from Your Online TV Viewing” Thanks to new partnerships with Google and Facebook, Nielsen can now track everything you view, even on your phone, laptop, or tablet. Followed by, ´´Why the Left Should Love Big Profits” French economist and darling of the left Thomas Piketty is the latest in an endless array of economists who are clueless regarding profits and what brings about prosperity and a higher standard of living. And in our final story, ´´Forget Piketty Data Fascism Is the Bigger Threat” A specter is haunting American capitalism. No, it’s not a French economist. Rather, it´s the ghost of Frederick Taylor, dressed up in the fashionable clothes of big data and predictive analytics. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/140512/pe_forb_140512_sample.mp3. Digital audiobook in aax.
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students. They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We´ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You´ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you´ll create a relationship with your customers and make yourself the logical choice for their needs. We know you´ve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B. PLEASE NOTE: When you purchase this title, the accompany... 1. Language: English. Narrator: Allison Stratten, Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/030066/bk_adbl_030066_sample.mp3. Digital audiobook in aax.