B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships ab 44.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships ab 34.99 € als pdf eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
Analyzing B2B Relationships in the Supply Management of Tropical Fruit ab 55.99 € als Taschenbuch: Exploratory Evidence from Dutch and German Fruit Import Companies sourcing Tropical Fruit from Central America. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships ab 44.99 EURO
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships ab 34.99 EURO 1. Auflage
Design ist Differenzierung. Die Konsumgüterunternehmen haben dies schon lange erkannt. Aber in der Welt der Investitionsgüter besteht noch großer Nachholbedarf. Deutsche Hidden Champions sind für ihr German Engineering weltweit bekannt, jedoch werden die Produkte immer vergleichbarer und der Konkurrenzdruck wächst. Oft unterschätzen B2B-Unternehmen das Erfolgspotential des Faktors Design bei der Entwicklung ihrer Produkte. Unternehmer sehen häufig darin nur einen Kostenfaktor. Design bietet bei richtiger Anwendung im Unternehmensprozess eine Erhöhung der Wettbewerbsfähigkeit und eine langfristige Sicherung der Wettbewerbsposition. Der Hidden Champion kann sich in der Erweiterung um den Erfolgsfaktor Design zum Hidden Champion + entwickeln. Dieses Buch gibt einen Überblick über die Bedeutung von Design im Investitionsgütermarkt. Vorurteile sollen ausgeräumt werden, damit Manager mutiger im Umgang mit Design werden.
Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of firms follow the principles of diversity or monopolistic competition in global markets. The orthodox economic theories are no any more valid. The challenges in the global economy can best be solved through a better understanding of how the German innovation system and corporate sector perform in global contexts.
For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) - particularly in the B2B sector. Sales is often tagged as an enterprise's figurehead. It is responsible for determining whether a manufacturer effectively conveys its capabilities to the B2B customer.To date, there exists no single reference book covering all four topics of this paper's headline: B2B, SMEs, sales and Franco-German business relationships. The ongoing literature is mainly focussed on large firms. The subject of international sales has hardly been investigated, yet. Apart from the sales excellence approach, there are few selling models for corporate practice. The lack of sales expertise both in theory and practise is thus not the ideal prerequisite for succeeding on a cross-border scale.This study addresses sales challenges of German SMEs with its trading partner France in the B2B sector. It should be stressed that the focus is on SMEs from Germany only. The company size of French business partners does not play a role in this context. The acquisition-related part of sales (selling) is highlighted while the physical component (distribution) is secondary within the framework of this assignment. In consequence, the central question is to figure out what kind of challenges German SMEs must face when exerting B2B sales activities in France.A related sub-issue is defined as follows: "Which type of challenge has the greatest impact on cross-border sales operations in France?"The declared purpose of this study is to answer the above-mentioned queries. Following the acquired basic knowledge this is done through an empirical survey. Furthermore, it is targeted to provide recommendations in order to enhance sales efficiency and effectiveness of German SMEs.
This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase awareness through sport sponsorship is well recognised. However, it is often criticised for not being implemented strategically despite the investment required. In addition, available literature fails to distinguish between b2b and b2c despite the fact that motives for the two different relationships often differ significantly. Consequently this study investigates the aims, effects and strategies of sport sponsorship in order to achieve specific corporate marketing objectives. The research is centred on a German b2b company with the aim of developing insights and conclusions on the b2b segment generally. This research study identifies the use of sport sponsorship as a way in which it is used to both create image and intensify customer relationships through emotion and discusses how companies might wish to consider sport sponsorship as part of their overall marketing strategy. This research would be of interest to anyone involved or wishing to be involved in either the academic or practicing field of b2b sport sponsorship, particularly those in determination and design of coporate strategy.