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Wonder Leads (eBook, ePUB)
5,99 € *
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Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good. Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you'll learn how to generate incredible leads without sacrificing your integrity. If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.

Anbieter: buecher
Stand: 21.10.2020
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Blog for Profit: How to Start a Blog. A Step by...
9,95 € *
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Have you ever wanted to start your own blog? Perhaps, you have several that you follow religiously, and you have discovered that you, too, can make a difference in the lives of others. Learn how you can start your own blog and make a difference! The secrets to starting your own blog lie within this audiobook. This book will be able to help you if you desire to:Write content that changes livesEarn money from home by helping othersUse your experience and knowledge to bring in the cashUnderstand the ins and outs of the blogging industryFind your place among the industry leadersBlog for Profit is filled with tips, tricks, and secrets shared from the blogging industry to help you forge your way to a full-time income!You are in the right place, if you are looking to:Quit your day jobFind opportunities to control your incomeMake money from homeCash in on the B2B marketing trendBlog and blog some moreWrite content to change livesFind ways to expand your current income situationGet ready to unlock the secrets of the blogging industry.The blogging industry is hot right now, with the focus being on business to business (B2B) marketing. The fact is that blogs are the single most effective way to attract customers, gain the trust of consumers, and help people all at the same time. You can take the chance and stay in your dreary nine-to-five job, slaving away for 40 hours a week but not seeing any significant change in your life. Or you can leap into the blogging industry and begin the journey to satisfaction, riches, and more. Buy Blog for Profit now and begin tapping your way to wealth.Perhaps, you are scared and unsure where to begin. This audiobook will walk you step-by-step through:Picking your nicheDeciding on a namePicking a domainChoosin 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/172944/bk_acx0_172944_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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The Big Data-Driven Business: How to Use Big Da...
9,95 € *
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Get the expert perspective and practical advice on big data. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers - who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise. Explore why major corporations are betting their companies on marketing technology. Read case studies of big data winners and losers. Discover how to change privacy and security, and remodel marketing. Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and this audiobook provides the practical guidance businesses need. 1. Language: English. Narrator: A.T. Chandler. Audio sample: http://samples.audible.de/bk/adbl/022458/bk_adbl_022458_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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The Age of Digital Marketing: Master the Power ...
9,95 € *
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Learn how to leverage the power of the largest Online audience in the world!  79 percent of Americans actively use Facebook (and this number is only growing)More than 50 Million businesses have Facebook pages57 percent of consumers say Facebook content and ads influenced their purchasing decisions23 percent of Facebook users report making a purchase after clicking on a Facebook adThere is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook advertising. You will learn: All of the different ways you can advertise on FacebookHow to decide which form of advertising will work most effectively for your business and objectivesB2C vs. B2B advertising on FacebookThe pros and cons of using Facebook ads vs. Google Adwords and how you can use both for maximum reachHow the platform works and how it automates your marketing and targetingHow to evaluate and learn from the Facebook reports and data to optimize your marketing efforts and get the most bang for your buck.You will become an expert in: Creating effective Facebook adsExploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edgeKeeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaignsAvoiding the 30 most common mistakes people make with Facebook Advertising. This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 21st ce 1. Language: English. Narrator: Jason Neeser. Audio sample: http://samples.audible.de/bk/acx0/131080/bk_acx0_131080_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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Business Development For Dummies
18,99 € *
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.

Anbieter: buecher
Stand: 21.10.2020
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Business Development For Dummies
18,99 € *
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.

Anbieter: buecher
Stand: 21.10.2020
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Insight Selling: How to Sell Value & Differenti...
9,95 € *
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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay. This type of buyer does not want a salesperson to talk about features and deliver a series of open-ended questions that delivers no value. What this buyer wants is insight. But how does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer. In part one of this book, we will examine why Insight Selling will help you sell value and differentiate your product to empowered buyers. In part two, we will provide six reasons why Insight Scenarios™ trump verbal persuasion at delivering insight to your customers. These reasons are backed by solid research: eight neuroscience studies and 20 research footnotes. Finally, in part three, we will show you how to create insight scenarios so that you can not only arm your salespeople with insights, but so that you can also show them the most effective way to deliver them. Once you have created your own insight scenarios, your salespeople will be more effective in two ways: They will be able to deliver insights without upsetting the buyer, and; They will be able to let the customer take your product out for a virtual test drive, so customers will discover for themselves the unique value of your product. 1. Language: English. Narrator: Dean Wendt. Audio sample: http://samples.audible.de/bk/acx0/033173/bk_acx0_033173_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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The Ultimate Digital Marketing Guide: SEO & Fac...
9,95 € *
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Two audiobooks in one: Expand the scope of your digital marketing strategy with updated and innovative insights and tactics for Facebook advertising, as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes.  Audiobook one: The Age of Digital Marketing: Master the Power of Facebook Learn how to leverage the power of the largest online audience in the world! This audiobook will teach you how to get started with Facebook advertising. You will learn: How to decide which form of advertising will work most effectively for your business and objectives as well as strategies for B2C vs. B2B advertising The pros and cons of using Facebook Ads vs. Google AdWords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to create effective Facebook ads by exploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook advertising.  Audiobook two: SEO for Growth in 2019 This audiobook will help you update and revamp your SEO strategy, taking into account big changes and trends in the erratic world of digital marketing. Mobile first is here Artificial intelligence is here Content matters more than ever - this means quality, not just quantity Google’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet) You will learn about all the tools you should have in your tool belt and the pros and cons of each 1. Language: English. Narrator: Jason Neeser, Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/140450/bk_acx0_140450_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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Master Content Marketing: A Simple Strategy to ...
9,95 € *
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Are you afraid to hit publish? Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either. Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book. "Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword) This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content. Listen to Master Content Marketing and you'll come away with: Clear content marketing goals so you know what to aim for Step-by-step guidance for creating your content: you'll never get stuck again A content marketing strategy that builds your audience with every piece of content you create Content marketing examples that will show you what to aim for Ideas and templates for headlines, subheads, first sentences, and more The encouragement, resources, and guidance you need as you build your online presence with content marketing What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out. 1. Language: English. Narrator: Pamela Wilson. Audio sample: http://samples.audible.de/bk/acx0/073755/bk_acx0_073755_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.10.2020
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