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Strategic Design of B2B e-Marketplace Business ...
58,00 € *
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Strategic Design of B2B e-Marketplace Business Models ab 58 € als pdf eBook: 10 Strategic Design Considerations. 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 10.12.2019
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Strategic Design of B2B e-Marketplace Business ...
58,00 € *
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Strategic Design of B2B e-Marketplace Business Models ab 58 EURO 10 Strategic Design Considerations. 1. Auflage

Anbieter: ebook.de
Stand: 10.12.2019
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Customer Relationship Management in Electronic ...
56,90 CHF *
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Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company's electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer's ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchangessimilarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationshipspredictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company's longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Anbieter: Orell Fuessli CH
Stand: 10.12.2019
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Building B2B Applications with XML
33,00 CHF *
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What every IT manager and system administrator needs to know aboutthe technology that drives the B2B marketplace The B2B marketplace is rapidly exploding--fast outpacingbusiness-to-consumer e-commerce and expected to reach more than $7trillion in sales by 2004. This guidebook equips XML authors,programmers, and managers with the technology know-how they need tocreate and develop simple yet robust B2B systems from scratch. Itprovides easy-to-understand explanations on how and why XML andother important technologies such as HTTP and MIME are driving theB2B marketplace. Along with XML and Java code examples, readerswill find broad coverage of emerging standards and protocols,including Simple Object Access Protocol (SOAP), ebXML fromOASIS/UN/CEFACT, XML Common Business Language (xCBL), BizTalk, andCommerce XML (cXML).

Anbieter: Orell Fuessli CH
Stand: 10.12.2019
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Strategic Design of B2B e-Marketplace Business ...
68,90 CHF *
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Inhaltsangabe:Abstract: Due to the enormous analyst projections on worldwide B2B e-commerce, and additionally forced by the low barriers to entry, races to implement e-marketplaces have started since everyone was keen to get a share out of this large opportunity. However, as the recent e-marketplace shake-out demonstrated, many e-market makers have often concentrated on Internet Technology, forgetting that once it comes down to its base, e-business it not about bytes, but still about pure business. Often, the first-movers business models grounded on great ideas, but were not sustainable. e-Marketplaces base on complex business models that present key strategic issues which must be addressed prior to the creation and implementation of any technology infrastructure. With the help of the 10 Strategic Design Considerations Guideline for the creation of a B2B e-marketplace business model, the reader ¿firms that are considering becoming e-market makers, and firms interested in participating in an e-marketplace as buyer, seller or service provider- should be able to formulate a complete e-market strategy for an e-marketplace initiative. The 10 key strategic steps to consider on the way to create the Business Model Design are as follows: 1. Market and Stakeholder Analysis: Which are the quantitative and qualitative attributes of the market: market segmentation, fragmentation of the sell-and buy-side, existing and competing industry channels, complexity of product/ process? Who are the buyers and sellers, service providers, transaction influencers and competing marketplaces? Who are the key stakeholders that are needed to gain critical mass for the marketplace? 2. e-Marketplace Models: What forms of eMarketplaces do exist? Which trend of model can be identified? Should the e-marketplace be proprietary or open? Which roles does an e-marketplace take? 3. Value Proposition: What does the marketplace offer the key players? How will this value proposition gain differentiation in the market? What value proposition will attract and retain those players? How will this value proposition evolve over time? 4. Key Parameters & Value-Added Services: Which technology capabilities and key functions are required to fulfill the offering and maintain the market? 5. Functional Architecture Model: How does the logical construct of the functional requirements look like? What is actually behind the platform? 6. Pricing Mechanism: How is price determined for items being [...]

Anbieter: Orell Fuessli CH
Stand: 10.12.2019
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Konzeption und Realisierung einer e-business Lö...
57,90 CHF *
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Inhaltsangabe:Problemstellung:: Ziel der Diplomarbeit war die Erstellung eines 'Onlinestore-Prototypes'. Der entwickelte 'Klement & Partner Onlinestore' sollte alle zur Geschäftsabwicklung notwendigen Funktionen besitzen, um eine realitätsnahe Onlinebestellung durchspielen zu können. Aufgabe des 'Projekt' war es die Basis für ein vermarktungsfähiges K&P-Konzept zu erstellen. Die Inhalte der Diplomarbeit sollen als Grundlage künftiger Dienstleistungen im e-Business Sektor verwendet werden. Mit den aus der Arbeit gewonnen Erfahrungen können somit die Voraussetzungen für eine konkrete Umsetzung am Kunden geschaffen werden. Folgende Teilaufgaben waren zu lösen: Ein Kunde kann mittels Internet auf den Produktkatalog/Onlinestore zugreifen, Waren in den Warenkorb legen, sich ein kundenspezifisches Angebot machen lassen, das Angebot bestätigen und somit ein Bestellauftrag initiieren. Im R/3-System wird ein neuer Kunde (Debitior) angelegt, mittels Stammdatensätzen ein spezifisches Angebot erstellt, eine Verfügbarkeitsanfrage initiiert ein Kundenauftrag angelegt. Inhaltsverzeichnis:Inhaltsverzeichnis: InhaltsverzeichnisI ErklärungV VorwortVI 1.Allgemeines 1.1Die SAP Unternehmensberatung Klement & Partner1 1.2Ziel der Diplomarbeit2 2.E-Business / E-Commerce 2.1Die Thematik 'e-business / e-commerce'3 2.2Auswirkungen für die Unternehmen4 2.3Customer Relationship Management5 2.4Die Internetanwendungskomponente 'Online-Store'9 2.4.1Onlineshopping9 2.4.2Was ist der SAP-R/3 Online-Store?10 2.4.3Unterschiede zu einem 'gewöhnlichen' Onlinestore10 2.5Das Portal 'MySAP.com'12 2.5.1Differenzierung zum IAC 'Onlinestore'12 2.5.2Bestandteile von MySAP.com12 2.5.3MySAP.com Business Ebenen13 2.6MySAP.com Business Scenarios13 2.6.1Die geschäftsunterstützende Servicekomponente 'ValueSAP'13 2.6.2Die Wissensdatenbank 'Knowledge Warehouse'13 2.6.3Die SAP-Softwarelösung 'Advanced Planner and Optimizer'14 2.6.4Das Unternehmensportal 'Workplace'14 2.6.5Merkmale des mySAP.com Workplace:15 2.6.6Voraussetzungen15 2.7Portale16 2.7.1Portale im Internet16 2.7.2Portale bei mySAP.com17 2.7.2.1Der SAP-Marktplatz17 2.7.2.2Angebot des mySAP.com Marketplace18 2.7.2.3Vorteile des marketplace hinsichtlich B2B-procurement19 3.Das K&P - System 3.1Client / Server-Architektur20 3.1.1Das K&P-System21 3.1.2Sicherheitskonzepte / -Aspekte22 3.1.3Bedeutung der Firewalls23 3.1.3.1Packet Screen / PaketFilterung23 3.1.3.2Gateway-Firewall25 4.ITS - Architektur 4.1Systemaufbau / - Umfeld26 4.2Business Application Programming Interfaces26 4.3Remote Function Calls28 4.4Internet Transaction Server29 4.5Internet Application Components30 4.5.1Der ITS-Service im IAC32 4.5.2Die ITS-Themes33 4.5.3ITS-Templates33 4.5.4ITS-Ressource Files35 4.5.5SAP-R/3 Standard-IAC¿s36 4.6ITS-Tools37 4.6.1Das Tool SAP@Web-Studio37 4.6.2Site Definition37 4.6.3HTML-Editor39 4.6.4Graphik-Programme39 5.Projekt 'K & P Onlinestore' 5.1Anforderungen41 5.1.1Anforderungen bezüglich der Funktionen des 'K&P Onlinestore'41 5.1.2Anforderungen an das K&P-Netzwerk / System41 5.1.3Anforderungen an die Benutzervorkenntnisse43 5.1.3.1SAP-Anwenderwissen43 5.1.3.2HTML-Knowhow44 5.2Probleme hinsichtlich der Konfiguration44 5.2.1Transaktionen im R/3-System45 5.2.2Zur Realisierung des Onlinestore benutzte Transaktionscodes46 5.2.3Benutzerstammdaten pflegen47 5.2.4Referenzkunden / 'Musterdebitor' anlegen47 5.2.5Zusammenhang von Katalog / Verkaufsorganisation / Referenzkunden48 5.2.6Material anlegen bzw. Konditionen pflegen49 5.2.7Internet-User pflegen50 5.2.8Anlegen des Produktkatalogs51 5.2.8.1Aufgabeninhalte des Onlinestore Katalogs51 5.2.8.2Aufbau des Produktkatalogs51 5.2.9Dokumentenverwaltung53 5.2.9.1Dokument Anlegen54 5.2.9.2Dokument (Bild, Text, Sound) in Produktkatalog einpflegen55 5.2.9.3Einstellungen für Bilder- und Sounddateien55 5.3Arbeiten mit dem SAP@WebStudio56 5.3.1Zweck des Webstudio56 5.3.2Anlegen eines Projekts57 5.3.3Importieren eines Standard-IACs (Service)58 5.4Veränderung des 'SAP-Onlinestore' Layouts60 5.4.1Gestaltungskriterien zur Erstellung des K&P-Layout60 5.4.2Grundsätzliches zum Aufbau der Templates62 5.4.2.1Vorgehensweise zur StrukturFindung64

Anbieter: Orell Fuessli CH
Stand: 10.12.2019
Zum Angebot
Customer Relationship Management in Electronic ...
58,90 CHF *
ggf. zzgl. Versand

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company's electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer's ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchangessimilarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationshipspredictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company's longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Anbieter: Orell Fuessli CH
Stand: 10.12.2019
Zum Angebot
Customer Relationship Management in Electronic ...
50,99 € *
ggf. zzgl. Versand

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company's electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer's ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchangessimilarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationshipspredictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company's longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Anbieter: Thalia AT
Stand: 10.12.2019
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Building B2B Applications with XML
29,99 € *
ggf. zzgl. Versand

What every IT manager and system administrator needs to know aboutthe technology that drives the B2B marketplace The B2B marketplace is rapidly exploding--fast outpacingbusiness-to-consumer e-commerce and expected to reach more than $7trillion in sales by 2004. This guidebook equips XML authors,programmers, and managers with the technology know-how they need tocreate and develop simple yet robust B2B systems from scratch. Itprovides easy-to-understand explanations on how and why XML andother important technologies such as HTTP and MIME are driving theB2B marketplace. Along with XML and Java code examples, readerswill find broad coverage of emerging standards and protocols,including Simple Object Access Protocol (SOAP), ebXML fromOASIS/UN/CEFACT, XML Common Business Language (xCBL), BizTalk, andCommerce XML (cXML).

Anbieter: Thalia AT
Stand: 10.12.2019
Zum Angebot