Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes.As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:-How to use networks purposefully to build social trust and create a high-quality community-How to develop real influence and authority in your subject area and connect with change-makers-How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platformsWritten by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/001411/bk_gdan_001411_sample.mp3. Digital audiobook in aax.
Affiliate marketing offers advertisers the opportunity to reach millions of relevant consumers and only pay a marketing cost when a consumer makes a purchase.Affiliate includes some of the most visited websites in the world and offers advertisers a low-risk, cost-efficient way to sell their products and services.It is trackable and transparent, and all activity can be viewed in near-real time to assess and optimize performance. This audiobook explains how to create a successful affiliate marketing channel and can help almost any business that trades through the internet.The benefits of listening to this audiobook:Practical steps and advice on how to launch, structure, scale and manage affiliate marketing.Learn how to reach and convert potential customers on the unique cost per acquisition model where there is no marketing cost until a sale occurs.Get advice on how to work with various affiliate types and commercial options.tional markets through affiliates.Get advice on how to work with various Affiliate types and commercial options.Find out how to do B2C and B2B lead generation campaigns through affiliates. Both newcomers and experienced persons can learn from the easy to understand and apply, methods and strategies.Why this audiobook matters:There is a lack of information to help advertisers with affiliate marketing. This audiobook is the beginning of the author's ambition to create resources that enable advertisers around the world to grow their business through affiliates.Who this audiobook is for:MarketersStudentsBusiness ownersStrategistsAffiliatesEducatorsMedia planners and buyersJournalists and commentatorsTrade bodies and business support groupsPersons interested in learning about marketingGovernment and non-government organisations 1. Language: English. Narrator: Nick Cracknell. Audio sample: http://samples.audible.de/bk/acx0/158073/bk_acx0_158073_sample.mp3. Digital audiobook in aax.
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship-building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources. 1. Language: English. Narrator: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction. Audio sample: http://samples.audible.de/bk/acx0/117186/bk_acx0_117186_sample.mp3. Digital audiobook in aax.