Erscheinungsdatum: 15.03.2020, Medium: Buch, Einband: Gebunden, Titel: Customer-Supplier Relationships in B2B, Titelzusatz: An Interaction Perspective on Actors in Business Networks, Auflage: 1. Auflage von 1920 // 1st ed. 2020, Autor: La Rocca, Antonella, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 220, Informationen: HC runder Rücken kaschiert, Gewicht: 403 gr, Verkäufer: averdo
Customer-Supplier Relationships in B2B ab 106.99 € als gebundene Ausgabe: An Interaction Perspective on Actors in Business Networks. 1st ed. 2020. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Karlstad University, language: English, abstract: This paper deals with Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation. Furthermore questions about B2B branding, dealing with difficult relationships and the role of small companies in supply chains are addressed in more detail. The B2B Market has a highly bigger volume as the B2C Market. Despite of that (pure) B2B brands (however a few strong B2B brands which are also active in the B2C segment are exist) are not that well known as B2C brands. This raises the question if B2B branding is as important as B2C branding and which value does business relationships have related to brand value?Business markets (B2B) and consumer markets (B2C) need to be distinguished. The B2B market has its own characteristics and is distinctly marked with the biggest market share. Consequently it refers to that the volume of sales greatly exceeds the B2C market and a strong customer concentration. Consider that for every B2C transactions are a couple of B2B transactions are running before. Companies can serve both markets like Dell (hybrid strategy), pure B2B servers like the Schäffler Group (automotive supplier), or pure B2C servers like H&M. Categories of customer are governmental bodies, private companies and institutions.
The book titled "A Marketing study of factors affecting the B2B buyer behaviour in LED Lighting" has significant importance as the LED lighting industry is one of the strongest growth industries in the energy sector acting as an enabler in reduction of carbon footprint by being a catalyst of change in fight against climate change. The major results seen in this research while interviewing OEMs was that price, quality, supplier knowledge were some of the key elements that influence a B2B customer decision-making. Through the primary and secondary research and the evidence gathered by the researcher it was seen that digital media is growing to play a key role in disseminating LED product knowledge, creating market awareness and enabling end-user pull. The research also highlighted the status of social media use in B2B organizations for decision-making purposes. It was seen that many organizations lack the skills and resources of applying social media technologies to their business needs and are working on different strategies to reduce this skill gap. The findings of the research will enable marketers to customize offerings by using social media and traditional marketing tools.
Scientific Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more responsive and provide a better value-proposition to their customers. This has translated into business markets, demanding greater responsiveness, reliability, and quality consciousness from supplying firms (Sheth & Shainesh, 2001: 274).Market consolidation as a result of a wave of mergers and acquisitions in many industries during the past two decades forces many companies to focus on the few large customers that survived (Narayandas, 2003: 1). Globalization, hyper-competition, the rapid rise of information technology, and the commoditization of many products through e-commerce have resulted in better visibility of demand and supply and lower switching costs. Logistics and communication advances have made buying from across the globe as easy as buying locally (Schäfer, 2007: 10).All this has lead to an erosion of customer loyalty and the ability to seek lower priced, better quality options from a wide variety of suppliers instantaneously. Therefore, building customer loyalty through relationship management is not a choice anymore for most businesses, it is crucial for the achievement of sustainable competitive advantage (Sheth & Shainesh, 2001).This report to the head of marketing of an imaginary business-to-business supplier aims to discuss the implementation of a customer relationship management (CRM) system. More specifically, the author will define the relevant terms, outline the suggested CRM techniques, and highlight their potential benefits and limitations. At the end, some final conclusions and recommendations will be presented.
This book provides an in-depth view of supplier diversity programs and how they have contributed to the meteoric rise of minority businesses. Incorporating expert advice from supplier diversity practitioners as well as empirical data, it looks at the emergence of supplier diversity programs, how to make them effective, and their future.Supplier diversity ensures an open and inclusive competition for contracts during the procurement process, and the use of vendors of different backgrounds fosters a better understanding of a diverse customer base. Over the last decade the number of minority-owned firms in the US has increased 38 per cent. As the number of minority entrepreneurs continues to rise, these business owners have recognized the need for B2B opportunities, and supplier diversity programs that create the fastest path to scale and grow a small business.Porter highlights the history and impact of these programs as sources of business education as well as pipeline development for minority and women entrepreneurs. Finally, readers interested in levelling the playing field in business have a go-to source.