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Social Media in a B2B Context als Buch von Vass...
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Social Media in a B2B Context: Vassilia Adamantidou

Anbieter: Hugendubel.de
Stand: 13.05.2019
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Social Media in a B2B Context als eBook Downloa...
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Social Media in a B2B Context: Vassilia Adamantidou

Anbieter: Hugendubel.de
Stand: 15.04.2019
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Innovation in a High Technology B2B Context als...
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Innovation in a High Technology B2B Context:Exploring Supply Networks, Processes and Management. Auflage 2014 Monika Maria Möhring

Anbieter: Hugendubel.de
Stand: 24.05.2019
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Innovation in a High Technology B2B Context als...
83,49 € *
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Innovation in a High Technology B2B Context:Exploring Supply Networks, Processes and Management. Auflage 2014 Monika Maria Möhring

Anbieter: Hugendubel.de
Stand: 23.05.2019
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Sustainability and B2B marketing in Postmoderrn...
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Sustainability and B2B marketing in Postmoderrn Context:Understanding value Srikrishna Katari

Anbieter: Hugendubel.de
Stand: 13.05.2019
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B2B sales of German Small and Medium-sized Ente...
44,99 € *
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B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships: Yves Scheffler

Anbieter: Hugendubel.de
Stand: 13.05.2019
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B2B sales of German Small and Medium-sized Ente...
34,99 € *
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B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships:1. Auflage Yves Scheffler

Anbieter: Hugendubel.de
Stand: 17.05.2019
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Engaging Stakeholders in the Designing of a Ser...
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Engaging Stakeholders in the Designing of a Service:A Case Study in the B2B Service Context Adeyanju Alade

Anbieter: Hugendubel.de
Stand: 24.05.2019
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Business to Business Marketing
46,99 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers´ awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: ´mini cases´ from a variety of international contexts; ´voices´ of practitioner talking about the problems they face; ´number crunching´ boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; ´food for thought´ boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book´s cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercisesAdditional assignment questions Additional examination questions

Anbieter: buecher.de
Stand: 23.05.2019
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