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Möhring, Monika Maria: Innovation in a High Tec...
83,29 € *
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Erscheinungsdatum: 31.05.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Innovation in a High Technology B2B Context, Titelzusatz: Exploring Supply Networks, Processes and Management, Autor: Möhring, Monika Maria, Verlag: Gabler, Betriebswirt.-Vlg // Springer Fachmedien Wiesbaden GmbH, Imprint: Springer Gabler, Sprache: Englisch, Schlagworte: B2B // Business-to-Business // Electronic Commerce // F u. E // Forschung und Entwicklung // Business // Management // Marktforschung // Wissenschaft // Absatz // Marketing // Vermarktung // Makroökonomie // Ökonomik // Makroökonomik // BUSINESS & ECONOMICS // Production & Operations Management // Industrielle Anwendungen der wissenschaftlichen Forschung und technologische Innovation // Management: Produktion und Qualitätskontrolle, Rubrik: Betriebswirtschaft, Seiten: 291, Abbildungen: 50 schwarz-weiße Abbildungen, 36 schwarz-weiße Tabellen, Bibliographie, Herkunft: NIEDERLANDE (NL), Gewicht: 420 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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B2B sales of German Small and Medium-sized Ente...
44,98 € *
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For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) - particularly in the B2B sector. Sales is often tagged as an enterprise's figurehead. It is responsible for determining whether a manufacturer effectively conveys its capabilities to the B2B customer.To date, there exists no single reference book covering all four topics of this paper's headline: B2B, SMEs, sales and Franco-German business relationships. The ongoing literature is mainly focussed on large firms. The subject of international sales has hardly been investigated, yet. Apart from the sales excellence approach, there are few selling models for corporate practice. The lack of sales expertise both in theory and practise is thus not the ideal prerequisite for succeeding on a cross-border scale.This study addresses sales challenges of German SMEs with its trading partner France in the B2B sector. It should be stressed that the focus is on SMEs from Germany only. The company size of French business partners does not play a role in this context. The acquisition-related part of sales (selling) is highlighted while the physical component (distribution) is secondary within the framework of this assignment. In consequence, the central question is to figure out what kind of challenges German SMEs must face when exerting B2B sales activities in France.A related sub-issue is defined as follows: "Which type of challenge has the greatest impact on cross-border sales operations in France?"The declared purpose of this study is to answer the above-mentioned queries. Following the acquired basic knowledge this is done through an empirical survey. Furthermore, it is targeted to provide recommendations in order to enhance sales efficiency and effectiveness of German SMEs.

Anbieter: Dodax
Stand: 22.01.2020
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B2B sales of German Small and Medium-sized Ente...
44,98 € *
ggf. zzgl. Versand

For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) - particularly in the B2B sector. Sales is often tagged as an enterprise's figurehead. It is responsible for determining whether a manufacturer effectively conveys its capabilities to the B2B customer.To date, there exists no single reference book covering all four topics of this paper's headline: B2B, SMEs, sales and Franco-German business relationships. The ongoing literature is mainly focussed on large firms. The subject of international sales has hardly been investigated, yet. Apart from the sales excellence approach, there are few selling models for corporate practice. The lack of sales expertise both in theory and practise is thus not the ideal prerequisite for succeeding on a cross-border scale.This study addresses sales challenges of German SMEs with its trading partner France in the B2B sector. It should be stressed that the focus is on SMEs from Germany only. The company size of French business partners does not play a role in this context. The acquisition-related part of sales (selling) is highlighted while the physical component (distribution) is secondary within the framework of this assignment. In consequence, the central question is to figure out what kind of challenges German SMEs must face when exerting B2B sales activities in France.A related sub-issue is defined as follows: "Which type of challenge has the greatest impact on cross-border sales operations in France?"The declared purpose of this study is to answer the above-mentioned queries. Following the acquired basic knowledge this is done through an empirical survey. Furthermore, it is targeted to provide recommendations in order to enhance sales efficiency and effectiveness of German SMEs.

Anbieter: Dodax AT
Stand: 22.01.2020
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Information Flow and Auction Outcomes in Busine...
51,90 € *
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This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax
Stand: 22.01.2020
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Information Flow and Auction Outcomes in Busine...
53,40 € *
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This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax AT
Stand: 22.01.2020
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E-Commerce Diffusion in Thailand
79,00 € *
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The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book's thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.

Anbieter: Dodax
Stand: 22.01.2020
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E-Commerce Diffusion in Thailand
81,30 € *
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The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book's thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.

Anbieter: Dodax AT
Stand: 22.01.2020
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ISBN Business to Business Marketing ( Relations...
59,55 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax
Stand: 22.01.2020
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ISBN Business to Business Marketing ( Relations...
61,30 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax AT
Stand: 22.01.2020
Zum Angebot