Social Media in a B2B Context: Vassilia Adamantidou
Innovation in a High Technology B2B Context:Exploring Supply Networks Processes and Management Monika Maria Möhring
Innovation in a High Technology B2B Context:Exploring Supply Networks Processes and Management. Auflage 2014 Monika Maria Möhring
Sustainability and B2B marketing in Postmoderrn Context:Understanding value Srikrishna Katari
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships: Yves Scheffler
B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships:1. Auflage Yves Scheffler
Engaging Stakeholders in the Designing of a Service:A Case Study in the B2B Service Context Adeyanju Alade
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don´t care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales EQ, Jeb Blount´s Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what´s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. 1. Language: English. Narrator: Jeb Blount. Audio sample: http://samples.audible.de/bk/gdan/003228/bk_gdan_003228_sample.mp3. Digital audiobook in aax.