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Information Flow and Auction Outcomes in Busine...
53,40 € *
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This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax AT
Stand: 27.01.2020
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ISBN Business to Business Marketing ( Relations...
61,30 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax AT
Stand: 27.01.2020
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ISBN Business to Business Marketing ( Relations...
59,55 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax
Stand: 27.01.2020
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Internet Influence in IT B2B Markets
49,00 € *
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About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process, some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Anbieter: Dodax
Stand: 27.01.2020
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Internet Influence in IT B2B Markets
50,40 € *
ggf. zzgl. Versand

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process, some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Anbieter: Dodax AT
Stand: 27.01.2020
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An Integrative Approach to Innovation Management
78,35 € *
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Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Anbieter: Dodax AT
Stand: 27.01.2020
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An Integrative Approach to Innovation Management
77,82 € *
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Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Anbieter: Dodax
Stand: 27.01.2020
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Analyzing Supplier Selection with Lean Philosop...
49,90 € *
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Today, the relationship with suppliers in B2B markets is more important with the increase in competition between firms. Companies establish closer and more collaborative relationships with their suppliers. Therefore, relationships are long-term and based on mutual-trust. This relationship style change has also influenced the supplier selection process. Nowadays, the value of a supplier is critical and selection of a supplier must be in detail. There are various methods and step combinations for supplier selection process.Supplier selection process includes supplier selection criteria. Client companies determine criteria for supplier selection. This means, companies do not always prefer the one which offers the cheapest product. But they consider various features of product and supplier for procurement process. Supplier selection criteria have been changed over years. Today, lean principles are also considered while selecting suppliers. Automotive industry is one of the largest industries in the world and it also has the one of the most complex supply chains.

Anbieter: Dodax
Stand: 27.01.2020
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Analyzing Supplier Selection with Lean Philosop...
51,30 € *
ggf. zzgl. Versand

Today, the relationship with suppliers in B2B markets is more important with the increase in competition between firms. Companies establish closer and more collaborative relationships with their suppliers. Therefore, relationships are long-term and based on mutual-trust. This relationship style change has also influenced the supplier selection process. Nowadays, the value of a supplier is critical and selection of a supplier must be in detail. There are various methods and step combinations for supplier selection process.Supplier selection process includes supplier selection criteria. Client companies determine criteria for supplier selection. This means, companies do not always prefer the one which offers the cheapest product. But they consider various features of product and supplier for procurement process. Supplier selection criteria have been changed over years. Today, lean principles are also considered while selecting suppliers. Automotive industry is one of the largest industries in the world and it also has the one of the most complex supply chains.

Anbieter: Dodax AT
Stand: 27.01.2020
Zum Angebot