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Brand communication in mid-size B2B companies
49,90 € *
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Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services are also becoming ever more homogenous and companies have to find ways of differentiating themselves. This can be difficult enough for large corporations with extensive resources. Mid-size companies however face a whole different set of challenges. Furthermore, brand communication in mid-size B2B companies is a subject that has not found much attention in academic studies and so little information about brand communication within the parameters of mid-size companies and B2B markets exists. That is why the goal of this work is to give an overview of the relevance, difficulty and the necessity of brand communication in mid-size B2B companies.

Anbieter: Dodax
Stand: 24.01.2020
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Anderson, Laura: Brand communication in mid-siz...
54,90 € *
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Erscheinungsdatum: 02.06.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Brand communication in mid-size B2B companies, Titelzusatz: an overview of business to business brand communication with expert interviews in Germany, Autor: Anderson, Laura, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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Search Engine Placement and Search Engine Marke...
15,90 € *
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Many B2B organizations ignore the importance of online marketing. The perception of online marketing for B2B products often is that the Internet does little more than provideinformation and drive relatively small direct leads. But online marketing can be used to build B2B brands, influence customers, and close major deals. Various elements arerequired to develop a successful online branding strategy. Brand powers awareness and drives interest, and in the B2B marketing, companies without some brand recognition seefar less success. On the most basic level, prospectus customers will never choose a product or service if they are not even aware that it exists. Advertising through search engines is necessary to create basic brand awareness for B2B products. If B2B companies fail to invest more in developing their brands and marketing tactics, they will give their competitors an easy way to win. The more people are exposed to information about abrand, the greater the likelihood they will purchase from that brand.

Anbieter: Dodax
Stand: 24.01.2020
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Search Engine Placement and Search Engine Marke...
15,90 € *
ggf. zzgl. Versand

Many B2B organizations ignore the importance of online marketing. The perception of online marketing for B2B products often is that the Internet does little more than provideinformation and drive relatively small direct leads. But online marketing can be used to build B2B brands, influence customers, and close major deals. Various elements arerequired to develop a successful online branding strategy. Brand powers awareness and drives interest, and in the B2B marketing, companies without some brand recognition seefar less success. On the most basic level, prospectus customers will never choose a product or service if they are not even aware that it exists. Advertising through search engines is necessary to create basic brand awareness for B2B products. If B2B companies fail to invest more in developing their brands and marketing tactics, they will give their competitors an easy way to win. The more people are exposed to information about abrand, the greater the likelihood they will purchase from that brand.

Anbieter: Dodax AT
Stand: 24.01.2020
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Information Flow and Auction Outcomes in Busine...
51,90 € *
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This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax
Stand: 24.01.2020
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Information Flow and Auction Outcomes in Busine...
53,40 € *
ggf. zzgl. Versand

This book tackles complex problems in the context of Business-to-Business (B2B) auctions regarding the impact of information flows on auction's performance. B2B auctions are new types of ventures which have begun to shape how industries of all types trade goods. Online B2B auctions have also become particularly popular for industrial procurement and liquidation purposes. By using online B2B auctions companies can benefit by creating competition when auctioning off goods or contracts to business customers. B2B Procurement auctions- where the buyer runs an auction to procure goods and services from suppliers- have been documented as saving firms millions of dollars by lowering the cost of procurement. On the other hand, B2B auctions are also commonly used by sellers in 'secondary market' to liquidate the left-over goods to business buyers in a timely fashion. To maximize revenues in either procurement or secondary market, auctioneers should understand how the auction participants behave and react to the available market information. Auctioneers can then use this knowledge to improve the performance of their B2B auctions by choosing the right auction design or strategies.

Anbieter: Dodax AT
Stand: 24.01.2020
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Successful Implementation of CRM in Sales Depar...
39,98 € *
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The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

Anbieter: Dodax
Stand: 24.01.2020
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Successful Implementation of CRM in Sales Depar...
39,98 € *
ggf. zzgl. Versand

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

Anbieter: Dodax AT
Stand: 24.01.2020
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Developing B2B Social Communities
20,30 € *
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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and shows you how to design and execute your company's strategy successfully.Seminars, publications, market research, and customer care centers remain important tools in every B2B firm's toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That's why smart organizations-both large and small-are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them.Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers, inexpensive delivery of custom technical help, demonstrations of how customers can to get the most from their products, and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements.Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company's strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities-and pitfalls-for creating online communities.

Anbieter: Dodax
Stand: 24.01.2020
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