Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. 1. Language: English. Narrator: Judy Hoctor. Audio sample: http://samples.audible.de/bk/gdan/001184/bk_gdan_001184_sample.mp3. Digital audiobook in aax.
ChinacomBiz 2008 was the first international business-to-business (B2B) conference held in collaboration with the Chinacom scientific event in Hangzhou, China, on August 28. It was specifically tailored to produce more effective dialogue between the research, technology and business communities on technical developments in China and around the world. The event had industry support via well-know industry names such as the WIFI Alliance, Springer, CREATE-NET and Arris. The main focus of the event was on transport networks and infrastructures, video distribution systems and methods and the associated software systems that tie them all together. A total of 24 authors submitted their papers and a final 11 registrations were accepted. It was an excellent start to the B2B program and feedback was positive from all attendees. The presentations this year originated from the USA, Denmark, Germany, Brazil and of course China, providing the audience with a wide variety of topics and persp- tives in all the three categories mentioned above. The presentations from the event are available for download from the website itself (see http://www.chinacombiz.org/). Next year’s event is already being planned and it will again be collocated with the Chinacom scientific event. We look forward to having another great interaction with science, business and technology from a China perspective. August 2008 Patrick Bond
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and shows you how to design and execute your company's strategy successfully.Seminars, publications, market research, and customer care centers remain important tools in every B2B firm's toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That's why smart organizations-both large and small-are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them.Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers, inexpensive delivery of custom technical help, demonstrations of how customers can to get the most from their products, and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements.Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company's strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities-and pitfalls-for creating online communities.
Florian Maier geht der Frage nach dem Einfluss von Social Media auf die B2B-Markenführung nach und nähert sich interdisziplinär diesem Thema an der Schnittstelle zwischen Marketing, Marken-, Unternehmensführung und Prozessmanagement. Dabei beschäftigt er sich intensiv damit, wie das Markenmanagement entsprechend ausgestaltet werden kann. Der Autor entwickelt zunächst eine Definition von Social Media, umreisst die psychologischen Grundlagen sozialer Vernetzung und stellt Verbindungen zu Kernaspekten der Brand Communities her. Auf Basis von Experteninterviews mit Markenentscheidern erweitert er schließlich die identitätsbasierte Markenführung zur trialogischen Markenführung.