Angebote zu "Communication" (101 Treffer)

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Brand communication in mid-size B2B companies
49,90 € *
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Brand communication is often considered to be a marketing discipline mostly applicable to B2C business. However, B2B products and services are also becoming ever more homogenous and companies have to find ways of differentiating themselves. This can be difficult enough for large corporations with extensive resources. Mid-size companies however face a whole different set of challenges. Furthermore, brand communication in mid-size B2B companies is a subject that has not found much attention in academic studies and so little information about brand communication within the parameters of mid-size companies and B2B markets exists. That is why the goal of this work is to give an overview of the relevance, difficulty and the necessity of brand communication in mid-size B2B companies.

Anbieter: Dodax
Stand: 24.01.2020
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Blake Jacqueline: B2B Communication in the Aust...
71,19 € *
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Erscheinungsdatum: 08/2008, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: B2B Communication in the Australian Timber and Wood Products Industry, Titelzusatz: Business-to-business Communication and the Requirements for an Ontology for the Australian Timber and Wood Products Industry, Autor: Blake Jacqueline, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Technik // Sonstiges, Seiten: 220, Informationen: Paperback, Gewicht: 344 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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Anderson, Laura: Brand communication in mid-siz...
54,90 € *
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Erscheinungsdatum: 02.06.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Brand communication in mid-size B2B companies, Titelzusatz: an overview of business to business brand communication with expert interviews in Germany, Autor: Anderson, Laura, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2020
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Business-to-Business Relationship Quality
79,00 € *
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Why is service quality not enough to retain clients, and customer satisfaction not a guarantee of repeat business? This is one of the most frequently asked questions amongst researchers and practitioners. Several scholars and managers suggest that relationship quality (RQ) is replacing service quality and/or customer satisfaction as a key source of competitive advantage and superior performance. Despite the crucial role that relationship managers play in building business-to-business (B2B) RQ, very little research has looked at the key constructs of B2B RQ from a people-based approach. This study aims at contributing to a better understanding of B2B RQ. By focusing on relational drivers, this work responds to the lack of research on the interactive characteristic of RQ, i.e. buyer-seller interactions primarily in a person-to-person communication. This study suggests theoretical and managerial guidelines regarding the social level in the governance of business relationships, which should be particularly useful to researchers and managers, as well as to graduate and post-graduate students in Management and Marketing fields.

Anbieter: Dodax
Stand: 24.01.2020
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B2B Marketing in Mineral Industry
49,00 € *
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The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization s success. One ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations constantly try to grab the opportunity of getting more and more quality customers as well as retain them in a long run with the help of their relationships. Business organisations have been forced to adapt their marketing and purchase process due to the recent developments in global environments. The B2B marketplace offers a blend of opportunities to the organizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the B2B markets in Mineral sector in Indian Sub-continent.

Anbieter: Dodax
Stand: 24.01.2020
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B to B Marketing
49,00 € *
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In today's economy, maintaining profitable business-to-business relationships is not enough. You need the marketing tools that will help you grow. "B-to-B Marketing: Strategies for Driving Growth and Profit" is designed to help participants learn how to better understand, create, deliver, and profitably harvest value, build more precision in selecting markets, and establish effective communication. We can learn the keys for segmentation, targeting and positioning, and will leave with competencies to help drive business-to-business marketing processes for growth. Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organization s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. The goal of experiential marketing is to establish connections in such a way that the customers respond to a product offering based on both emotional and rational response

Anbieter: Dodax
Stand: 24.01.2020
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Policy-based Data Sharing for Event-driven Serv...
59,00 € *
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Exploring the appropriate framework for flexible integration of services in B2B networks is challenging. Efficient data sharing requires a combination of techniques that utilizes the ubiquitous nature of SOA and data-driven interaction pattern provided by publish/subscribe. Integration of business processes and services need to leverage both stateful transactional data as well as stateless event-driven messages. This book presents a policy-based framework for event-driven data integration in B2B networks. This framework leverages SOA and publish/subscribe to overcome web service communication constraints. Important considerations to this architecture include communication patterns, security and privacy of data, distributed resource management, performance, and Quality of Service (QoS) for message delivery. An application scenario on Palliative Healthcare that uses the policy-based event-driven model to provide real-time monitoring of patient health status and the ability to provide timely and accurate interventions at emergencies is described. The focus is to support the dynamic nature of health care teams where team members and data usage is constantly changing and evolving.

Anbieter: Dodax
Stand: 24.01.2020
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B2B Marketing in Mineral Industry
50,40 € *
ggf. zzgl. Versand

The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. Customer satisfaction is the key to every organization s success. One ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations constantly try to grab the opportunity of getting more and more quality customers as well as retain them in a long run with the help of their relationships. Business organisations have been forced to adapt their marketing and purchase process due to the recent developments in global environments. The B2B marketplace offers a blend of opportunities to the organizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the B2B markets in Mineral sector in Indian Sub-continent.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot
Business-to-Business Relationship Quality
81,30 € *
ggf. zzgl. Versand

Why is service quality not enough to retain clients, and customer satisfaction not a guarantee of repeat business? This is one of the most frequently asked questions amongst researchers and practitioners. Several scholars and managers suggest that relationship quality (RQ) is replacing service quality and/or customer satisfaction as a key source of competitive advantage and superior performance. Despite the crucial role that relationship managers play in building business-to-business (B2B) RQ, very little research has looked at the key constructs of B2B RQ from a people-based approach. This study aims at contributing to a better understanding of B2B RQ. By focusing on relational drivers, this work responds to the lack of research on the interactive characteristic of RQ, i.e. buyer-seller interactions primarily in a person-to-person communication. This study suggests theoretical and managerial guidelines regarding the social level in the governance of business relationships, which should be particularly useful to researchers and managers, as well as to graduate and post-graduate students in Management and Marketing fields.

Anbieter: Dodax AT
Stand: 24.01.2020
Zum Angebot