Erscheinungsdatum: 03.03.2020, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Executive Engagement Strategies, Titelzusatz: How to Have Conversations and Develop Relationships that Build B2B Business, Autor: Burgess, Bev, Verlag: Kogan Page, Sprache: Englisch, Schlagworte: Management // Strategisches Management // Unternehmensstrategie // Business // Absatz // Marketing // Vermarktung // Service // Kundendienst // BUSINESS & ECONOMICS // Sales & Selling // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 241, Gewicht: 408 gr, Verkäufer: averdo
Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The audioook helps:Assess the market potential of opportunities to find the right opportunity for your teamFind early adopters, quickly establish credibility, and convince business stakeholders to work with youFind and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decisionCreate a minimum viable product and a compelling offer, validate a solution, and evaluate whether your team has found product-market fitIdentify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation 1. Language: English. Narrator: Etienne Garbugli. Audio sample: http://samples.audible.de/bk/acx0/160225/bk_acx0_160225_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc.com). If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company's competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don't know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Executive Engagement Strategies ab 35.99 € als Taschenbuch: How to Have Conversations and Develop Relationships that Build B2B Business. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
The company needs to learn how to sales and build a strong marketing, in particular if they are working with other company. In this audiobook you can see how set you marketing in the right why, starting from market analysis until customer management.You will understand the most important indicator for understand if your business goes to in the right direction and how to boost them.This is a brief guide to understand the B2B Marketing for increase the sales and get more customer for you company. This audiobook is an fundamental resource for you, your collaborator, your marketing office, and you organization. 1. Language: English. Narrator: Tony Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/162951/bk_acx0_162951_sample.mp3. Digital audiobook in aax.
The B2X e-commerce system is a seven-component system for B2B businesses looking to launch and grow their own digital branch. Whether you’re in the early stages of your e-commerce business or ready to innovate and compete with the nationals, this audiobook breaks down a system to build this practice in your business. With strategic recommendations, illustrative case studies, and action items, each component is geared toward driving a customer-centric digital branch. Especially made for distributors, this audiobook is a must-hear for leadership, management, practitioners, and consultants looking to grow a competitive distribution e-commerce business. 1. Language: English. Narrator: Anthony Pica. Audio sample: http://samples.audible.de/bk/acx0/129056/bk_acx0_129056_sample.mp3. Digital audiobook in aax.
B2B companies everywhere get in their own way at great expense. Rather than deploying enterprise resources - people, process and technology - around the customer to support organizational outcomes, those practicing the "customer prevention culture" suffer from five key missteps that result in a friction-filled customer experience. The Customer Prevention Culture highlights a systemic problem that exists in most organizations, the underlying causes and the effects on the customer. While no person, team or company would knowingly sabotage their own business, when left to their own devices and without leadership directing them to a higher standard, the customer prevention culture creeps in and begins to fester, causing the organization to become diseased. This book offers solutions by providing a framework to build culture, drive sales and create disciples. By teaching and equipping teams to call out the customer prevention culture wherever it's found, workflows are isolated to identify constraints to commerce. While the customer prevention culture is a toxic, accidental outcome, the "culture of commerce" is a proactive leadership mindset that shapes a values-based, organizational way of life that impacts how customers feel when doing business with a company. Teams begin to learn that their workflows are interdependent and interconnected, which increases employee engagement by persuading them to think differently about their role in the customer experience. The Customer Prevention Culture also introduces companies struggling with inconsistent sales results to the "sales engine" - the road map to sales predictability. The sales engine is an irrefutable, business-agnostic framework that applies to B2B transactional, solution-based and consultative selling scenarios. Made up of six components, The sales engine is broken down into bite-sized pieces and presented over several chapters with supporting examples and stories. For those look 1. Language: English. Narrator: Tom Halpin. Audio sample: http://samples.audible.de/bk/acx0/170623/bk_acx0_170623_sample.mp3. Digital audiobook in aax.