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10 Steps to Implementing B2B Product Management...
9,95 € *
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10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, “Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.06.2020
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ISBN Business to Business Marketing ( Relations...
59,55 € *
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This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent, outlines possible managerial solutions to common B2B marketing dilemmas, and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long andshort case examples.The text is organized in four parts. Part one - the organizational marketing context, part two - inter-organizational relationships and networks, part three - business marketing planning, and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts, 'voices' of practitioner talking about the problems they face, 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing, 'food for thought' boxes encourage students to think about the recommendations in the text, and longer case studies illustrate specific marketing issues.Online Resource Centre:Student resources:Additional cases with accompanying questionsWeb linksAdditional recommendations for further readingLecturer resources:Teaching plans for different types of module/course delivery for PG and UG levelLecturer notes on how to best use the text and the online materialsSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussionDownloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercisesAdditional assignment questionsAdditional examination questions

Anbieter: Dodax
Stand: 03.06.2020
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UNIDROIT - How it contributed to international ...
24,90 CHF *
zzgl. 3,50 CHF Versand

Scholarly Research Paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1.7, - (International Business Law), language: English, abstract: Today international trade is still a both difficult and complex matter. One does not even have to be a businessperson anymore to realize that. In this age everyone can browse the internet and with just a few clicks have almost everything delivered right to one?s doorstep from all around the world. Due to this simplicity it is often overlooked that ordering goods from the other side of the globe or even just a few steps beyond the closest border involves many differences and problems that need to be taken care of. But while a small order from a private person causes enough trouble, still far more legal issues arise from trade from businesses to business (B2B) contracts over borders. The reason for this is that every state has its own laws, rules and customs and it needs to be clarified which is to be prioritized and obeyed. As the cross-border trade has grown dramatically during the last decades, it therefore has become essential that organizations fight for unifying the laws and regulations for international trade against. One of the most famous and most important institutions is the International Institute for the Unification of Private Law or UNIDROIT. Its main tasks consist of harmonizing and coordinating international private law. Currently (July 8, 2007) the organization has 61 members, including the majority of the leading industrial nations like the United States, Germany, India and China.In the following paper I am going to analyze and explain the UNIDROIT and its achievements in detail. Therefore I am going to start with a brief summary of its history and evolvement since its foundation. After this I will concentrate on the goals and objectives the organization has been founded upon. Then I will concentrate on the structure and working principles of it, followed by UNIDROITS certainly most important achievements concerning what they say and what importance they have. Before ending with a brief conclusion of what has been discussed, I will also come to setbacks in the organizations history and structure.

Anbieter: Orell Fuessli CH
Stand: 03.06.2020
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Business to Business Marketing
87,90 CHF *
ggf. zzgl. Versand

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions

Anbieter: Orell Fuessli CH
Stand: 03.06.2020
Zum Angebot
UNIDROIT - How it contributed to international ...
14,40 € *
zzgl. 3,00 € Versand

Scholarly Research Paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1.7, - (International Business Law), language: English, abstract: Today international trade is still a both difficult and complex matter. One does not even have to be a businessperson anymore to realize that. In this age everyone can browse the internet and with just a few clicks have almost everything delivered right to one?s doorstep from all around the world. Due to this simplicity it is often overlooked that ordering goods from the other side of the globe or even just a few steps beyond the closest border involves many differences and problems that need to be taken care of. But while a small order from a private person causes enough trouble, still far more legal issues arise from trade from businesses to business (B2B) contracts over borders. The reason for this is that every state has its own laws, rules and customs and it needs to be clarified which is to be prioritized and obeyed. As the cross-border trade has grown dramatically during the last decades, it therefore has become essential that organizations fight for unifying the laws and regulations for international trade against. One of the most famous and most important institutions is the International Institute for the Unification of Private Law or UNIDROIT. Its main tasks consist of harmonizing and coordinating international private law. Currently (July 8, 2007) the organization has 61 members, including the majority of the leading industrial nations like the United States, Germany, India and China.In the following paper I am going to analyze and explain the UNIDROIT and its achievements in detail. Therefore I am going to start with a brief summary of its history and evolvement since its foundation. After this I will concentrate on the goals and objectives the organization has been founded upon. Then I will concentrate on the structure and working principles of it, followed by UNIDROITS certainly most important achievements concerning what they say and what importance they have. Before ending with a brief conclusion of what has been discussed, I will also come to setbacks in the organizations history and structure.

Anbieter: Thalia AT
Stand: 03.06.2020
Zum Angebot
Business to Business Marketing
64,99 € *
ggf. zzgl. Versand

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions

Anbieter: Thalia AT
Stand: 03.06.2020
Zum Angebot