What´s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.The audioook helps:Assess the market potential of opportunities to find the right opportunity for your teamFind early adopters, quickly establish credibility, and convince business stakeholders to work with youFind and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decisionCreate a minimum viable product and a compelling offer, validate a solution, and evaluate whether your team has found product-market fitIdentify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation 1. Language: English. Narrator: Etienne Garbugli. Audio sample: http://samples.audible.de/bk/acx0/160225/bk_acx0_160225_sample.mp3. Digital audiobook in aax.
10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, ´´Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a ´´sales bible´´ (Inc.com). If your organization´s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you´re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company´s competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don´t know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer´s awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You´ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that - it’s a how-to manual for B2B marketers to:Become a trusted partner for sales teams to turn to for guidance.Change the way marketing is done to better serve buyers.Drive more revenue, growth and profitability.´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)´´The author´s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.´´ (Peter Bauer, CEO, Mimecast) 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/152559/bk_acx0_152559_sample.mp3. Digital audiobook in aax.
Building a product on the Internet is relatively easy these days. It´s the making money part that´s hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. ´´The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It´s a manifesto to entrepreneurs that you don´t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who´ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur.´´ (Jon Miller, CEO of Engagio and co-founder of Marketo) ´´The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur.´´ (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
Whether you´re a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/100010/bk_acx0_100010_sample.mp3. Digital audiobook in aax.