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Social Media Marketing 2020: Leverage Changing ...
9,95 € *
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SMM, the new device in the business field, has indicated a promising ascent, the ongoing years.The web world is going gaga over it, and Social media has demonstrated a 100 percent higher lead-to-close rate than outbound marketing.Today about 84 percent of B2B advertisers utilize social media in some structure or the other.Regardless of what you sell and who your intended interest group is, using social media as a marketing instrument is a particular shot method to you develop your brand!This audiobook (Social Media Marketing 2020) will give you full knowledge on how you can take your business to the next level utilizing social media marketing.Not having functioning social media nearness is somewhat similar to living in the antiquated occasions. Individuals may ask, what is social media marketing going to accomplish for me? Do I truly require it? Truly. Indeed you do look at the reasons why: Social media posts can drive focused on traffic. Making another page on your site, points of arrival, well-set social media posts can have a significant effect. A single interface on Reddit or connections submitted to StumbleUpon can change a page from a bunch of guests daily to hundreds. Who wouldn't have any desire to exploit that? Social media can support your site's SEO. Search engine crawlers realize which pages are reliably gaining traffic and which are merely drifting out there, overlooked and disregarded. Directing people to your advanced pages with social media presence will cause them on the climb a lot quicker in the search engine results pages (SERPs). Social media prompts a genuine relationship building. Twitter and Instagram marketing can get you a free connection with your client base - you can peruse their tweets and announcements to get bits of knowledge into their day by day lives like what items they like and why and so on, and perhaps you can tweak your strategy. You can likewi 1. Language: English. Narrator: John-Michael Jalonen. Audio sample: http://samples.audible.de/bk/acx0/180810/bk_acx0_180810_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.09.2020
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Design of Distributed Integrated Heterogeneous ...
68,00 € *
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How is it possible to store data in a consistent way across different platforms like computer centers, web servers, and/or mobile computers? This may be important in system integration with more than one legacy/ERP system, integration of health data stored in different locations, e-governance, B2B integration, logistic management, Knowledge management, integration of OLPT and OLAP systems etc. The ACID (Atomicity, Consistency, Isolation and Durability) properties of a database are properties delivered by a DBMS (Data Base Management System) to make database recovery easier and make it possible in a multi user environment to give concurrent transactions a consistent view of the data in the database. Therefore, the ACID properties are important. However, the ACID properties may slow down the performance and the response time of the system and it is not possible to implement across heterogeneous platforms. Therefore, the demand for ACID properties is often relaxed. The focus of this book is to describe and analyze how it is possible to design and implement relaxed ACID properties in practice.

Anbieter: Dodax
Stand: 29.09.2020
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Online groceries
49,00 € *
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People eat, it makes food market large and profitable and derived demand with a long value chain on the other hand. While scientists haven't yet invented a way to live without meal, the questions connected with foodstuff, will be actual. The idea of business plan is to create the b2b-company in Russia, which offers foodstuff retail enterprises to open online grocery on their own base. Project has to overcome a break-even point for our customer in a 3 month. Let us keep your time=money and loyalty of clients.

Anbieter: Dodax
Stand: 29.09.2020
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(Sustainable) Supply Chain Management at the Ba...
29,00 € *
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Base-of-the-pyramid (BoP) research talks about market based solutions for the development of marginalized sections of informal market economies. However, absence ofsound theoretical foundations is obstructing development of the discourse. Relatively mature, (sustainable) supply chain management ((S)SCM) literature has many analogousconcepts to the BoP research. The integration of the two research streams can not only provide BoP with the much needed theoretical infrastructure, but can alsoopen new research frontiers for the (S)SCM research. The extent dissertation is an effort to integrate the BoP and (S)SCM research. The results of the systematic literature review highlight the theoretical commonalitiesamong the two research streams and led to development of certain frameworks based upon the results of contingency analysis. The empirical part of the dissertation triesto explore the (S)SCM practices significantly affecting the purchasing performance of indigenous BoP firms in a B2B context. Argumentation of the resource dependencytheory is employed to get deeper insights into the empirical results of the study.

Anbieter: Dodax
Stand: 29.09.2020
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Implementing Supplier Diversity
33,08 € *
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This book provides an in-depth view of supplier diversity programs and how they have contributed to the meteoric rise of minority businesses. Incorporating expert advice from supplier diversity practitioners as well as empirical data, it looks at the emergence of supplier diversity programs, how to make them effective, and their future.Supplier diversity ensures an open and inclusive competition for contracts during the procurement process, and the use of vendors of different backgrounds fosters a better understanding of a diverse customer base. Over the last decade the number of minority-owned firms in the US has increased 38 per cent. As the number of minority entrepreneurs continues to rise, these business owners have recognized the need for B2B opportunities, and supplier diversity programs that create the fastest path to scale and grow a small business.Porter highlights the history and impact of these programs as sources of business education as well as pipeline development for minority and women entrepreneurs. Finally, readers interested in levelling the playing field in business have a go-to source.       

Anbieter: Dodax
Stand: 29.09.2020
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Social Media Analytics: Effective Tools for Bui...
25,49 € *
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Align Strategy With Metrics Using Social Monitoring Best Practices"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."-Paul Holmes, The Holmes Report "Marshall has provided much-needed discipline to our newest marketing frontier-a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."-Ryan Rasmussen, VP Research, Zócalo Group"Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."-W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research"Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."-Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.comAbout the BookPractically overnight, social media has become a critical tool for every marketing objective-from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them.With Social Media Analytics , you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:Choose the best social media platforms for your needsSet up the right processes to achieve your goalsExtract the hidden meaning from all the data you collectQuantify your results and determine ROIFilled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond "up-to-date" and leads you well into the future-and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics -the most in-depth, forward-looking book on the subject.

Anbieter: Dodax
Stand: 29.09.2020
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Value-Based Pricing
34,35 € *
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A groundbreaking pricing model for the new business landscape Low-cost competitors. Commoditized products. Empowered buyers. Intangible digital offerings. Each one of these introduces a unique challenge to pricing, added together, they render traditional pricing methods useless. You need a model designed for a world of commerce radically (and permanently) altered by new technologies and rapid globalization.In Value-Based Pricing , global business consultants and experts in value-based selling explain how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting.The key to getting the price you want is to create a unique value proposition for the customer, and to base the price on that value. It's how Apple gets away with charging $499 for an iPad when higher-memory HP Netbooks sell for $299, and why bottled water in the U.S. is a multi-million dollar industry when American tap water is safe and free.This is the only strategy suited to tackling the problems you're facing today. Value-Based Pricing provides everything you need to stay profitable while preserving customer goodwill.

Anbieter: Dodax
Stand: 29.09.2020
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Business to Business - Buying Behavior
37,90 CHF *
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Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and the terms of buying and selling centers. In addition, the major characteristics that determine a buying situation are being described. In the subsequent chapters, buying and selling behavior is being analyzed separately. Hence, chapter four outlines the roles in a buying center and analyzes who is likely to occupy these roles. After that, a model of the buying decision process is established to illustrate who is involved at which stage. With the purpose of surveying the preliminarily established assumptions of buying behavior, an interview with a buyer is conducted. At the end of the fourth chapter, the findings are summarized and implications for further research are provided. The fifth chapter elaborates the selling side of a purchase. Implications from the fourth chapter are included as the roles of the selling center and the seller's decision process are depicted. Subsequently, analogue to the previous chapter, theory is revised on the base of an interview with a selling agent. In the sixth chapter the two sides of a purchase and their members are considered jointly. Concluding, the key findings are outlined, implications for the management are evolved and recommendations for potential future research are made.

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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Analysis of GIS-Software - a GIS software marke...
29,90 CHF *
zzgl. 3,50 CHF Versand

Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Vienna University of Economics and Business (Institut für Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, 74 entries in the bibliography, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment, 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment, 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on. This work contains the following main chapters: 'Introduction' (chapter 5), 'project description' (chapter. 6), 'GIS-SW Market Overview' (chapter. 7.1), 'GIS-Software systems overview' (chapter 7.4), 'developing process of the criteria catalogue' (chapter 7.5), 'Discussion about the results of the primary research phase' (chapter 7.6) and 'Analyzed reference Prof. GIS-Desktop Systems' (chapter 7.7). The final chapter 'Conclusion and views forward' (chapter 8) sums up the main parts of this work and shows cognition results of the primary research phase as well as other modelling and design possibilities of the introduced criteria catalogue.

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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