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Business to Business - Buying Behavior
21,99 € *
ggf. zzgl. Versand

Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and the terms of buying and selling centers. In addition, the major characteristics that determine a buying situation are being described. In the subsequent chapters, buying and selling behavior is being analyzed separately. Hence, chapter four outlines the roles in a buying center and analyzes who is likely to occupy these roles. After that, a model of the buying decision process is established to illustrate who is involved at which stage. With the purpose of surveying the preliminarily established assumptions of buying behavior, an interview with a buyer is conducted. At the end of the fourth chapter, the findings are summarized and implications for further research are provided. The fifth chapter elaborates the selling side of a purchase. Implications from the fourth chapter are included as the roles of the selling center and the seller's decision process are depicted. Subsequently, analogue to the previous chapter, theory is revised on the base of an interview with a selling agent. In the sixth chapter the two sides of a purchase and their members are considered jointly. Concluding, the key findings are outlined, implications for the management are evolved and recommendations for potential future research are made.

Anbieter: Dodax
Stand: 02.12.2020
Zum Angebot
Business to Business - Buying Behavior
37,90 CHF *
ggf. zzgl. Versand

Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and the terms of buying and selling centers. In addition, the major characteristics that determine a buying situation are being described. In the subsequent chapters, buying and selling behavior is being analyzed separately. Hence, chapter four outlines the roles in a buying center and analyzes who is likely to occupy these roles. After that, a model of the buying decision process is established to illustrate who is involved at which stage. With the purpose of surveying the preliminarily established assumptions of buying behavior, an interview with a buyer is conducted. At the end of the fourth chapter, the findings are summarized and implications for further research are provided. The fifth chapter elaborates the selling side of a purchase. Implications from the fourth chapter are included as the roles of the selling center and the seller's decision process are depicted. Subsequently, analogue to the previous chapter, theory is revised on the base of an interview with a selling agent. In the sixth chapter the two sides of a purchase and their members are considered jointly. Concluding, the key findings are outlined, implications for the management are evolved and recommendations for potential future research are made.

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
Zum Angebot
Transformational Sales
78,90 CHF *
ggf. zzgl. Versand

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.'Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation.' Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore'The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business.' Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
Zum Angebot
Executives Gt E-Business
66,90 CHF *
ggf. zzgl. Versand

Zwischen 1993 und 1997 ist die Zahl der Internetnutzer von 3 Millionen auf über 100 Millionen angestiegen. Dieser Internetboom hat dazu geführt, dass die Verbraucher ihr Kaufverhalten neu definiert haben und die Unternehmen sich in der nächsten Generation der Informationstechnologie wiederfanden. Dieses Buch erläutert, wie ein Unternehmen durch den E-Commerce neue Beziehungen zu Kunden, Händlern, Wiederverkäufer-/Einzelhändler-Lieferanten, Logistikanbietern und Geschäftspartnern entwickeln kann. Der 'Executive's Guide to E-Commerce' zeigt Ihnen, welchen Einfluss der E-Commerce auf ein Unternehmen hat, wie die Unternehmensleistung verbessert wird und welche Faktoren den E-Commerce eher behindern. Dieses Buch hält massgeschneiderte E-Commerce Strategien bereit für die Bereiche Konsumgüter, Unterhaltung, Medienkommuniktion, Finanzdienste, staatlicher Sektor und Versorgungsbetriebe. Is E-Business Helping You--Or Your Competitors? E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled world: - Customers demand personalized, intimate relationships resulting in new levels of transaction simplicity and service value. Companies use the Internet to expand into new markets and grow. - Products and services are designed for e-sales and customer segmentation. Companies package their most strategic asset--institutional knowledge--and bundle information with products and services to create new value for customers. - Business processes seamlessly integrate with customers and business partners as companies build value networks, focus on their core competencies, and outsource non-core business components. - Organizational structures are aligned to clarify internal governance for e-business. Process-oriented measures maximize the worth of information velocity in the value network. - Systems and technologies utilize the Internet for most interactions between customers and business partners. Rapidly developing and maturing e-business applications make the Internet the place to do business. - People and culture are transformed as work forces embrace the value of partnering and external relationships and employee knowledge equates to service value. In Executive s Guide to E-Business: From Tactics to Strategy, PricewaterhouseCoopers professionals present a new model that all executives and managers involved in an e-business undertaking can use to prepare for the challenges of disruptive change, to foster communication and understanding throughout their organizations, and to achieve sustained competitive advantage. In doing so, they reveal the B2B e-business tactics and strategies used by successful companies worldwide to significantly boost performance and substantially improve market share. With information applicable to a wide range of industries, Executive s Guide to E-Business will help any company take its rightful place in the e-nabled world and reap the tremendous benefits of the e-business revolution.

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
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The Harvard Business Review Entrepreneur's Hand...
32,90 CHF *
ggf. zzgl. Versand

The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing

Anbieter: Orell Fuessli CH
Stand: 02.12.2020
Zum Angebot
Business to Business - Buying Behavior
22,70 € *
ggf. zzgl. Versand

Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Christian-Albrechts-University of Kiel, language: English, abstract: Selling and buying behavior in business to business markets has rapidly changed over the past decades as markets become more competitive, technology evolves fast and customer expectations have changed. Thus, the focus changed from the buyer or seller to being the sole individual responsible for handling business relationships. Nowadays, everybody in a company who can provide an input to the process is actively involved as the boundaries of different horizontal and vertical levels are fading which used to determine the scope of responsibility in the past. Therefore, the general terms of 'Buying Center' and 'Selling Center' have become important as they define the people being involved in a purchase. The aim of this dissertation is to provide an overview of the significant determinants of a buying and a selling center, the roles the individuals play in a purchase and the influences on buying and selling behavior on different levels. Additionally, the buying and selling process and the collaboration of the respective centers in the process are being considered. The first chapter focuses on the major changes of selling and buying in the past decades. Chapter three provides the general definitions of B2B markets, the goods being purchased and the terms of buying and selling centers. In addition, the major characteristics that determine a buying situation are being described. In the subsequent chapters, buying and selling behavior is being analyzed separately. Hence, chapter four outlines the roles in a buying center and analyzes who is likely to occupy these roles. After that, a model of the buying decision process is established to illustrate who is involved at which stage. With the purpose of surveying the preliminarily established assumptions of buying behavior, an interview with a buyer is conducted. At the end of the fourth chapter, the findings are summarized and implications for further research are provided. The fifth chapter elaborates the selling side of a purchase. Implications from the fourth chapter are included as the roles of the selling center and the seller's decision process are depicted. Subsequently, analogue to the previous chapter, theory is revised on the base of an interview with a selling agent. In the sixth chapter the two sides of a purchase and their members are considered jointly. Concluding, the key findings are outlined, implications for the management are evolved and recommendations for potential future research are made.

Anbieter: Thalia AT
Stand: 02.12.2020
Zum Angebot
Transformational Sales
49,99 € *
ggf. zzgl. Versand

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.'Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation.' Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore'The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business.' Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Anbieter: Thalia AT
Stand: 02.12.2020
Zum Angebot
The Harvard Business Review Entrepreneur's Hand...
29,30 € *
ggf. zzgl. Versand

The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation. The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success. In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing

Anbieter: Thalia AT
Stand: 02.12.2020
Zum Angebot