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B2B Digital Marketing Strategy
26,00 € *
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B2B Digital Marketing Strategy ab 26 € als epub eBook: How to Use New Frameworks and Models to Achieve Growth. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 02.12.2020
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Customer Success
24,99 € *
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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Anbieter: buecher
Stand: 02.12.2020
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Customer Success
24,99 € *
ggf. zzgl. Versand

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Anbieter: buecher
Stand: 02.12.2020
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Revenue Growth Platform: A Strategic and Tactic...
9,95 € *
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What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by listening to Revenue Growth Platform.Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales, and customer success. By listening to this book you will understand and be able to take action on the two main themes of the book:How to shift the business model to achieve growth and increased profitsHow to multiply the efficiency of your sales, marketing, and service organizationsIn Revenue Growth Platform you’ll find interviews of sales and marketing thought leaders from companies like Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder, and Surf Air. Additionally, you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Justin Roberts. Audio sample: http://samples.audible.de/bk/acx0/194024/bk_acx0_194024_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
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LinkedIn Mastery for Entrepreneurs , Hörbuch, D...
9,95 € *
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You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand. If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximize the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn. Author Chris J Reed is undeniably one of the world's leading experts on LinkedIn. Maintaining over 60,000 LinkedIn connections, he has continued to uphold his status as one of the world's most viewed LinkedIn profiles. He is also an Official LinkedIn Power Profile. Chris's book will help you to tailor your own LinkedIn profile so that you too can start to yield its benefits as a powerful branding tool. Chris J Reed built his entire Black Marketing business exclusively on LinkedIn, and his business continues to grow and prosper via LinkedIn. LinkedIn Mastery for Entrepreneurs gives the listener valuable insights into many areas of LinkedIn, including: What is LinkedIn? Why use LinkedIn as an entrepreneur? Master your LinkedIn profile like a pro - why LinkedIn beats Facebook for B2B marketing How to message professionally for results How to become a thought leader on LinkedIn How to develop your own personal brand in LinkedIn 1. Language: English. Narrator: Lucy Vest. Audio sample: http://samples.audible.de/bk/acx0/074816/bk_acx0_074816_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
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Stop Killing Deals: How to Avoid Deadly Assumpt...
9,95 € *
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Unmask and defeat the deadly assumptions at the root of your selling and gain competitive advantage by viewing sales through the lens of human nature.Companies spend billions of dollars each year on sales training and technology, yet sales effectiveness keeps declining. Why? It's because too many sales organizations operate on deadly assumptions that deny the essential human nature of their sales teams and their buyers.Written by the CEO of a sales technology company George Brontén, Stop Killing Deals defies convention by destroying the idea that CRM and other technology is the solution to all of the sales industry’s problems.Instead, the book focuses on a human-centered way of building and maintaining world-class sales organizations that support the essential human nature of those who work within them.In this quick and insightful listen, you’ll learn how to:Defeat the deal-killing monsters lurking in your buyer’s subconsciousHeal your organization and give your team what they need by enabling salesAlign your strategy, process, and methodology to achieve scalable, world-class sales performanceBuild your sales coaching around your sales process to generate exponential results within complex b2b sales environmentsUnderstand the essential humanity of your sales workforce, thereby enabling you to recruit better, train, and support the people on your team in order to win more dealsTurn your sales technology into your servant, not your masterThe book contains links to a wealth of downloadable resources and tools to enable leaders to put these principles into practice right away. When you apply these principles and frameworks, you’ll win more and have more fun doing it!Listen to Stop Killing Deals and turn how you sell into your competitive advantage. 1. Language: English. Narrator: George Brontén. Audio sample: http://samples.audible.de/bk/acx0/214242/bk_acx0_214242_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
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Elite Execution: Disciplines & Insights for Ext...
9,95 € *
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Elite Execution: Disciplines & Insights for Extraordinary Salespeople was written for experienced professionals. Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world's largest healthcare company where he reduced average time to hit quota for new hires 50%. Jason specializes in introducing disruptive technology to surgeons and the healthcare market. We all know selling isn't easy...and surgeons are some of the toughest customers. Surgeons outrank their sales representatives in just about every measure: experience, education, and income. Additionally, a surgeon's decision to try something new can have life changing risks and benefits to patients. Combine all of that with the increasing financial pressures in healthcare, increasing regulation, multiple deal-killing, stakeholders in the system, and you have a recipe for what is perhaps the most complex sales environment today. Bottom line: what works here...will work anywhere. As you begin to learn from Jason's proven experience, you will be exploring many critical concepts and disciplines: Articulate insights, manipulate variables, replicate success, translate it to others, and sustain your success Ask the right questions without asking too many Re-think roleplays to become a leader among your peers Diagram and diagnose broken sales calls and capture the keys to successful sales calls Find a sales job that matches your skills and experience Understand what motivates elite sales reps to achieve the exceptional Understand "walk 1. Language: English. Narrator: A. J. Morrison. Audio sample: http://samples.audible.de/bk/acx0/097315/bk_acx0_097315_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
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Aligned to Achieve: How to Unite Your Sales and...
9,95 € *
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A smart, practical guide to rocket-powered business growth. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply the recommendations in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's als 1. Language: English. Narrator: Anne Flosnik. Audio sample: http://samples.audible.de/bk/gdan/002217/bk_gdan_002217_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.12.2020
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B2B Digital Marketing Strategy
25,89 € *
ggf. zzgl. Versand

B2B Digital Marketing Strategy ab 25.89 EURO How to Use New Frameworks and Models to Achieve Growth

Anbieter: ebook.de
Stand: 02.12.2020
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