Key Account Management - Das Praxishandbuch B2B:1. Auflage Stefan Reintgen
Key Account Management - Das Praxishandbuch B2B: Stefan Reintgen
Internationales Key Account Management - ein Vergleich zwischen B2B- und B2C-Sektor:1. Auflage Florian C. Kleemann
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Nuanced Account Management:Driving Excellence in B2B Sales Bala Shankar
Nuanced Account Management:Driving Excellence in B2B Sales. 1st ed. 2018 Bala Shankar
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a ´´sales bible´´ (Inc.com). If your organization´s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you´re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company´s competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don´t know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer´s awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You´ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Are you looking to take your sales results to the next level? Get inspired and learn directly from some of today’s top sales professionals. Worried you’re not on the right path to consistent sales success? Have your commissions plateaued? Do you struggle to influence decision-makers in your field? Twenty-year B2B sales veteran and Sales Success Stories podcast host Scott Ingram is a true self-starter who walks the talk. Now he’s curated these extraordinary lessons to give you the competitive edge you deserve. B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals is a curated collection of timeless lessons from practicing experts. Shared in an informal style with clear action items at the end of each chapter, these wise words will make a huge difference in your work and industry. Whether you sell to large enterprise accounts or to SMB companies, this book will inspire you to skyrocket your earnings! In B2B Sales Mentors, you’ll discover:Mindset and goal-setting techniques of elite performers Creative prospecting techniques that consistently open doors at the C-level How to land your dream sales job, and other ways to grow your income The sales processes used to close mega-deals in the real world Concise bulleted takeaways from each powerful example to lead you to your next win Practical processes to help you improve yours results and much, much more! B2B Sales Mentors - 20 Stories from 20 Top 1% Sales Professionals is the handpicked resource you need to keep you focused on high-performance results. If you like advice from battle-hardened experts, industry secrets to deliver the dollars, and bite-size steps to develop your own winning strategy, then you’ll love Scott Ingram’s definitive guide. Buy B2B Sales Mentors to rise to the next level today! 1. Language: English. Narrator: Scott Ingram. Audio sample: http://samples.audible.de/bk/acx0/149288/bk_acx0_149288_sample.mp3. Digital audiobook in aax.
Turn data into revenue in the B2B marketing sphere.The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from ´´why?´´ to ´´how?´´, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall.Align marketing and sales.Learn best practices from industry experts.Grow revenue with account-based marketing. 1. Language: English. Narrator: Eric Martin. Audio sample: http://samples.audible.de/bk/gdan/003128/bk_gdan_003128_sample.mp3. Digital audiobook in aax.