What´s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company. Jim Berardone examines how B2B business models have a profound impact on the product management function. In working over two decades with CEOs of different sized early-stage and established technology businesses, Berardone notes that smart, savvy CEOs can often struggle when it comes to making product management work. They get suggestions from trusted friends, teams, board members, investors, and others offering lots of ideas and advice on approaching product management. Yet, part of the challenge is there are many variations in the ways product management is implemented; there is no single way nor should there be. Off-the-shelf solutions don’t work. Berardone argues, ´´Every company’s situation is unique with its own business goals, strategies, business model and customer value propositions,” and every CEO needs to make-to-order their own, distinct product management solution. 10 Steps to Implementing B2B Product Management guides CEOs and other executives in the organization through the complex process of creating a customized, formal product management function. It has been created to help CEOs avoid common mistakes most organizations make when initiating a product management function. He challenges some widespread beliefs in this field. And, it’s intended to reduce the typical pain and pitfalls associated with product management. 1. Language: English. Narrator: Anthony G. Chiappetta. Audio sample: http://samples.audible.de/bk/acx0/135403/bk_acx0_135403_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a ´´sales bible´´ (Inc.com). If your organization´s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you´re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company´s competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don´t know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer´s awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You´ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results.There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is - most advice tells you to transform but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that - it’s a how-to manual for B2B marketers to:Become a trusted partner for sales teams to turn to for guidance.Change the way marketing is done to better serve buyers.Drive more revenue, growth and profitability.´´Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” (Matt Heinz, president, Heinz Marketing Inc.)´´The author´s acute awareness of her own learning brings valuable gifts forward in her book. Accepting these gifts and absorbing her ideas will fast-track your success.´´ (Peter Bauer, CEO, Mimecast) 1. Language: English. Narrator: Paul Schmidt. Audio sample: http://samples.audible.de/bk/acx0/152559/bk_acx0_152559_sample.mp3. Digital audiobook in aax.
Building a product on the Internet is relatively easy these days. It´s the making money part that´s hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. ´´The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It´s a manifesto to entrepreneurs that you don´t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who´ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur.´´ (Jon Miller, CEO of Engagio and co-founder of Marketo) ´´The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur.´´ (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
Whether you´re a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business? Getting everyone and everything ready Making the website a reality Making B2B eCommerce a success: Site launch and ongoing marketing Plus lots of case studies and two bonus chapters covering what successful websites need and if B2C eCommerce is for you. 1. Language: English. Narrator: Chloe Thomas. Audio sample: http://samples.audible.de/bk/acx0/100010/bk_acx0_100010_sample.mp3. Digital audiobook in aax.
Are you looking to take your sales results to the next level? Get inspired and learn directly from some of today’s top sales professionals. Worried you’re not on the right path to consistent sales success? Have your commissions plateaued? Do you struggle to influence decision-makers in your field? Twenty-year B2B sales veteran and Sales Success Stories podcast host Scott Ingram is a true self-starter who walks the talk. Now he’s curated these extraordinary lessons to give you the competitive edge you deserve. B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals is a curated collection of timeless lessons from practicing experts. Shared in an informal style with clear action items at the end of each chapter, these wise words will make a huge difference in your work and industry. Whether you sell to large enterprise accounts or to SMB companies, this book will inspire you to skyrocket your earnings! In B2B Sales Mentors, you’ll discover:Mindset and goal-setting techniques of elite performers Creative prospecting techniques that consistently open doors at the C-level How to land your dream sales job, and other ways to grow your income The sales processes used to close mega-deals in the real world Concise bulleted takeaways from each powerful example to lead you to your next win Practical processes to help you improve yours results and much, much more! B2B Sales Mentors - 20 Stories from 20 Top 1% Sales Professionals is the handpicked resource you need to keep you focused on high-performance results. If you like advice from battle-hardened experts, industry secrets to deliver the dollars, and bite-size steps to develop your own winning strategy, then you’ll love Scott Ingram’s definitive guide. Buy B2B Sales Mentors to rise to the next level today! 1. Language: English. Narrator: Scott Ingram. Audio sample: http://samples.audible.de/bk/acx0/149288/bk_acx0_149288_sample.mp3. Digital audiobook in aax.
LinkedIn is the world´s largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This audiobook guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients.To appreciate what awaits you should you take up LinkedIn advertising, this guide begins by providing you with proven benefits of LinkedIn advertising so that you may know your gains well in advance.While LinkedIn has been used successfully by many companies to market their businesses, it is not a one-platform-fits-all kind of basket. There are types of business that have a higher potential to gain from the uniqueness of LinkedIn platform and there are those that have a lower potential of deriving the same gain. This simply means that LinkedIn must be evaluated on a case-to-case basis. In this guide, you will find valuable criteria that will enable you to determine whether LinkedIn suits your marketing needs or not so that you do not risk your resources against potentially low ROI (return on investment).Professionals like belonging to clubs. Online, groups are the equivalent of professional clubs. Thus, you need to know how to use LinkedIn groups to your marketing advantage. This guide will show you how you can leverage the power of groups to gain a competitive edge in your niche.LinkedIn ads are quite unique from other forms of Online ads. This means that you have to give them special attention by learning how to effectively use them for maximum results. We are going to show you how to use the various types of LinkedIn ads to increase your income flow.What is the benefit of having a large following without an impact on your revenue? None! Most enterprises make the mistake of working so hard to acquire a huge following on LinkedIn without knowing how to financially gain from this following. We provide you with practical approa 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/128833/bk_acx0_128833_sample.mp3. Digital audiobook in aax.
How great companies capture market leadership.Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth, and have recruiting, selling, and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better but the market didn´t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today´s crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond. 1. Language: English. Narrator: Ken Rutsky. Audio sample: http://samples.audible.de/bk/acx0/141188/bk_acx0_141188_sample.mp3. Digital audiobook in aax.