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Hall, Simon: Innovative B2B Marketing
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Innovative B2B MarketingNew Models, Processes and TheoryTaschenbuchvon Simon HallEAN: 9780749480806Einband: Kartoniert / BroschiertErscheinungsjahr: 2017Sprache: EnglischSeiten: 287Maße: 231 x 154 x 20 mmAutor: Simon HallAbsatz, General, Werbung, Bus

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Stand: 07.12.2017
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Innovative B2B Marketing als Taschenbuch von Si...
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Innovative B2B Marketing:New Models, Processes and Theory Simon Hall

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Stand: 12.12.2017
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Innovative B2B Marketing als eBook Download von...
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Innovative B2B Marketing:New Models, Processes and Theory Simon Hall

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Stand: 11.12.2017
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Hall, Simon: Innovative B2B Marketing (Taschenb...
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Erscheinungsdatum: 03.08.2017Medium: TaschenbuchEinband: Kartoniert / BroschiertTitel: Innovative B2B MarketingTitelzusatz: New Models, Processes and TheoryAutor: Hall, SimonVerlag: Kogan PageOriginalsprache: EnglischSprache: EnglischSchlagworte:

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Stand: 11.12.2017
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Multikulturelle Teams in interkulturellen B2B-V...
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Multikulturelle Teams in interkulturellen B2B-Verhandlungen:Eine empirische Untersuchung am Beispiel der deutschen und französischen Kultur Simone Kreyer

Anbieter: Hugendubel.de
Stand: 06.12.2017
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Innovative B2B Marketing
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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years´ senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author´s own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

Anbieter: buecher.de
Stand: 12.12.2017
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Multikulturelle Teams in interkulturellen B2B-V...
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Multikulturelle Teams in interkulturellen B2B-Verhandlungen ab 65 EURO Eine empirische Untersuchung am Beispiel der deutschen und französischen Kultur

Anbieter: eBook.de
Stand: 07.12.2017
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Value-ology - Aligning sales and marketing to s...
32,09 € *
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This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because its not relevant to the audience or the prospect doesnt even know the content exists. Furthermore 58% of deals end up in no decision because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers needs, wants, motivations and pain points so that they can offer customized value. The book sets out how to establish a formal program to continuously capture customer intelligence and insights - the shiny gems of understanding that help prospects to connect the dots - so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain - not only get a new customer, but to continue to create value for future purchases by creating post-sales value. Simon Kelly has 35 years experience in the ICT industry in customer service, sales and marketing. He was Marketing Director for BT Major Business where he pioneered the move from product push to value-based selling and marketing. He led a canon of knowledge for the CIM on best practice B2b marketing. Now a pracademic. he has developed innovative marketing and sales skills modules for Sheffield Business School where is is a Senior Lecturer. He is President of SHAKE Marketing Group, based in London. Dr Paul Johnston joined Sheffield Business School (part of Sheffield Hallam University) over ten years ago. Prior to this, he spent 20 years in the gambling and electronic games industry. He served on the boards of several companies in competitive strategy, research and product innovation roles. Paul has recently been involved with a customer-centric services module of the Sheffield City Leadership Programme and a range of large corporate projects, as well as undergraduate and postgraduate student tutoring. Stacey Danheiser is Founder of SHAKE Marketing Group, based in Denver, Colorado. Prior to founding her own consultancy, she had 15 years experience as a marketing/sales enablement leader (including at board level) at large firms across cable, telecom, financial services and banking sectors.

Anbieter: ciando eBooks
Stand: 14.11.2017
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