B2B Brand Management:Auflage 2006 Philip Kotler, Waldemar Pfoertsch
B2B Brand Management:Auflage 2006 Philip Kotler, Waldemar Pfoertsch, Ines Michi
Business Marketing Management, B2B: CTI Reviews
Business Marketing Management, B2B: CTI Reviews
B2B Brand Management:Softcover reprint of hardcover 1st ed. 2006 Philip Kotler, Waldemar Pfoertsch, Waldemar Pfoertsch, I. Michi
Sachbuch, Fremdsprachiges Buch, Ratgeber / Sprache: Englisch / Ausgabe: Gebundene Ausgabe / Verlag: Springer / Autor: Kotler, Philip Pfoertsch, Waldemar / Seitenanzahl: 357 / Erscheinungsjahr: 2006
B2B Relationship Marketing Management in Trade Fair Activity: Dariusz Siemieniako, Marcin Gebarowski
Key Account Management - Das Praxishandbuch B2B:Das Praxishandbuch B2B. 1. Auflage Stefan Reintgen
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It´s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You´ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can´t just ´´hire a sales guy´´ and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it´s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.
Enterprises with advanced analytics are rapidly widening their performance advantage over their competitors. Analytics is no longer an ´´initiative´´: it is an imperative . In Analytics Across the Enterprise , three of IBM´s leading experts show how to use analytics to fundamentally transform the way you do business. They candidly share IBM´s own internal analytics journey -- including challenges, speed bumps, results -- and above all, actionable lessons for charting your own course. The authors offer a cohesive framework for considering analytics, and show how many key issues fit into it, including organizational structure, governance, Big Data, visualization, and social business. Next, they show how IBM has driven value internally from analytics in multiple business domains, including Integrated Supply Chain, HR, Sales, Marketing and Communications, Real Estate, Product Development, and Services. Throughout, you´ll discover new best practices for identifying patterns, anticipating outcomes, and proactively optimizing your responses. Whatever industry you´re in, analytics can help you become a smarter, more competitive business. Analytics Across the Enterprise offers you a practical roadmap for transforming the potential of analytics into profits . Product Description How to Transform Your Organization with Analytics: Insider Lessons from IBM?s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn?t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won?t happen overnight; however, it is absolutely achievable, and the rewards are immense. This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM?s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn?t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business. Coverage Includes Creating a smarter workforce through big data and analytics More effectively optimizing supply chain processes Systematically improving financial forecasting Managing financial risk, increasing operational efficiency, and creating business value Reaching more B2B or B2C customers and deepening their engagement Optimizing manufacturing and product management processes Deploying your sales organization to increase revenue and effectiveness Achieving new levels of excellence in services delivery and reducing risk Transforming IT to enable wider use of analytics ?Measuring the immeasurable? and filling gaps in imperfect data Whatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. Analytics Across the Enterprise shows how IBM did it--and how you can, too. Learn more about IBM Analytics Features + Benefits Shows how to systematically infuse science into the art of business decision-making, leveraging today´s latest advances in business analytics This book demystifies the analytics journey by showing how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM´s pioneering analytics practitioners share invaluable real-world perspective on what does and doesn´t work and how to start or accelerate the readers´ own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business.