Deep Knowledge of B2B Relationships Within and Across Borders:
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among todays panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didnt, and use this knowledge to improve more quickly Youll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If youre a B2B marketer, youll find The Complete Guide to B2B Marketing invaluable whatever your companys size, product, service, or industry.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Learn what you need to know about the FinTech! Investment in financial technology is booming at unprecedented rates. Despite traditional banking protests, the world of banking is going through a transformation and will continue to go through a change. With all the new technology that we have today, it is almost mind-blowing to think about the kind of technology that we will have in another ten years or so. The change is going to keep coming, the only thing we can do is get on board with it. This book will introduce you to the basics of FinTech and equip you with the knowledge to get on the cutting edge of age we live in today. You will learn: FinTech´s impact on the global economy The payment ecosystem FinTech and the B2B sector FinTech and investing A peek into the future of FinTech And much more... 1. Language: English. Narrator: Jim Donaldson. Audio sample: http://samples.audible.de/bk/acx0/084583/bk_acx0_084583_sample.mp3. Digital audiobook in aax.
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee´s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Robert Mckee, Thomas Gerace. Audio sample: http://samples.audible.de/bk/hach/004280/bk_hach_004280_sample.mp3. Digital audiobook in aax.
Forget the rest. Learn to sell like the best. Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople - the ones who seem invincible when everyone else is struggling - possess more than foundational skills. They are proactive, entrepreneurial, and find solutions for their clients. They highlight their personal value and actively manage their careers. They´re hyper-focused on cultivating relationships with customers and colleagues. The Ultimate Sales Pro shows everyone how to elevate his or her game. Drawing on the author´s vast experience training salespeople for top organizations, the audiobook explains how to: Be your own mentor Problem-solve with peers Manage any boss Identify your ideal clients Research industry trends Share knowledge to foster trust Craft a powerful unique value statement Script emails and voicemails that earn attention Uncover customer needs Position yourself as an expert Create customized solutions Motivate customers to commit Set goals And more. Whether you´re new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/002926/bk_gdan_002926_sample.mp3. Digital audiobook in aax.