Angebote zu "Insight" (20 Treffer)

B2B Customer Insight als eBook Download von Joh...
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B2B Customer Insight:The Proven Path To Growth John Barrett

Anbieter: Hugendubel.de
Stand: 13.09.2017
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B2B Customer Insight als Buch von John Barrett
86,99 € *
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B2B Customer Insight:The Proven Path to Growth (Hc) John Barrett

Anbieter: Hugendubel.de
Stand: 20.09.2017
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B2B Customer Insight als Taschenbuch von John B...
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B2B Customer Insight:The Proven Path to Growth John Barrett

Anbieter: Hugendubel.de
Stand: 13.09.2017
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Innovative B2B Marketing
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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years´ senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author´s own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

Anbieter: buecher.de
Stand: 18.09.2017
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Strategic Design of B2B e-Marketplace Business ...
31,99 € *
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Diploma Thesis from the year 2001 in the subject Business economics - Company formation, Business Plans, grade: 0, European School of Business Reutlingen, language: English, abstract: B2B Commerce enthusiasm is big - even despite the recent e-marketplace shake-out. Internet Technology and its technical details involved in creating an e-marketplace is complex, important, and interesting, so that it was easy for many dot-coms to get lost in them. But when it comes to its base, e-business is not about bytes, but still about pure business, as the recent market development has shown. Obviously, the market will now look more cautiously at the business model content and demands sustainable e-marketplace business model, which has been a basic reason for me to create a practical framework for the design of B2B e-marketplace models. Breeding ground for my own e-business enthusiasm was certainly my internship at IBM Unternehmensberatung GmbH and further works within the IBM Consulting Group, where I had the chance to gain deeper insight in the creation of e-marketplaces. During the creation of this report, I have truly been experiencing a lot of cooperative support, interesting discussions, as well as many helpful suggestions, and I would like to acknowledge the contributions of all who participated. Especially, I wish to express my deep thanks to Martin Koppenborg, Vice President Strategic Accounts at emaro.com, an e-marketplace start-up, Frank Schmidt, Market Analyst at IBMs e-business services, and to Dr. Alexander Hirschbold, Consultant at Mercer Management Consulting, who each played a critical role in the building process.

Anbieter: ciando eBooks
Stand: 11.07.2017
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Insight Selling: How to Sell Value & Differenti...
4,95 €
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Selling value to B2B buyers today can feel like trying to stop a freight train that´s hurtling towards the sales graveyard of commoditization and discounting. Today´s empowered buyer has done research, has a clear idea of his or her firm´s needs, and knows how much the firm is willing to pay. This type of buyer does not want a salesperson to talk about features and deliver a series of open-ended questions that delivers no value. What this buyer wants is insight. But how does a salesperson deliver insight so that it challenges the customer´s thinking without challenging the customer? That´s the question that this audiobook will answer. In part one of this book, we will examine why Insight Selling will help you sell value and differentiate your product to empowered buyers. In part two, we will provide six reasons why Insight Scenarios™ trump verbal persuasion at delivering insight to your customers. These reasons are backed by solid research: eight neuroscience studies and 20 research footnotes. Finally, in part three, we will show you how to create insight scenarios so that you can not only arm your salespeople with insights, but so that you can also show them the most effective way to deliver them. Once you have created your own insight scenarios, your salespeople will be more effective in two ways: They will be able to deliver insights without upsetting the buyer, ∧ They will be able to let the customer take your product out for a virtual test drive, so customers will discover for themselves the unique value of your product. ungekürzt. Language: English. Narrator: Dean Wendt. Audio sample: http://samples.audible.de/bk/acx0/033173de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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Social Media Insight: Befriedigung der kommunik...
34,99 € *
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Ziel der Studie ist es zu untersuchen, wie der Einsatz von Social Media in der unternehmensinternen Kommunikation von DAX- und MDAX-Unternehmen dazu beiträgt, die kommunikativen Bedürfnisse von Mitarbeitern zu befriedigen. Im Fokus der Untersuchung stehen dialogorientierte Social-Media-Instrumente, welche die Mitarbeitermotivation und -zufriedenheit steigern und dadurch die Mitarbeiterloyalität fördern, Integration und Identifikation mit der Arbeit und dem Unternehmen bieten und gleichzeitig das Vertrauen in den Arbeitgeber stärken und Prozesse, welche die Organisationskultur und das Betriebsklima fördern und weiterentwickeln. Betrachtet werden die formelle und die informelle Kommunikation. Dieses Buch soll Unternehmen eine hilfreiche Basis für einen internen Social-Media-Einsatz bieten, welcher die Kommunikationsbedürfnisse der Mitarbeiter befriedigt. Eine Generalisierbarkeit der Ergebnisse ist durch die Anlage der Forschung gegeben. Die gewonnenen Erkenntnisse sind daher nicht nur auf DAX- und MDAX-Unternehmen anzuwenden, sondern auf sämtliche Großunternehmen, die Social Media intern in der Form verwenden können, dass ein Großteil der Mitarbeiter erreicht wird. Anke Baum-Nilsson (MSc) ist seit 2011 freiberufliche PR- und Kommunikationsberaterin. Sie studierte an der Fachhochschule Kiel Betriebswirtschaft, ist ausgebildete PR-Beraterin und absolvierte ein Masterstudium in PR und Integrierte Kommunikation am Institut für Wissens- und Kommunikationsmanagement/Zentrum für Journalismus und Kommunikationsmanagement der Donau-Universität Krems. Umfassende berufliche Erfahrungen sammelte sie im B2B-Marketing eines internationalen Chemieunternehmens sowie als wissenschaftliche Mitarbeiterin zuständig für PR- und Marketingthemen im Politikbereich. Die Kommunikation mit den Mitarbeitern und der Bereich der neuen sozialen Medien sind ihre favorisierten Themen.

Anbieter: ciando eBooks
Stand: 11.07.2017
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The Big Data-Driven Business - How to Use Big D...
20,99 € *
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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, its imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a companys customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and its becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Anbieter: ciando eBooks
Stand: 11.07.2017
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The Big Data-Driven Business: How to Use Big Da...
9,95 €
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Get the expert perspective and practical advice on big data. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it´s imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company´s customers - who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise. Explore why major corporations are betting their companies on marketing technology. Read case studies of big data winners and losers. Discover how to change privacy and security, and remodel marketing. Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it´s becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and this audiobook provides the practical guidance businesses need. ungekürzt. Language: English. Narrator: A.T. Chandler. Audio sample: http://samples.audible.de/bk/adbl/022458de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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LinkedIn Mastery for Entrepreneurs , Hörbuch, D...
9,95 €
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You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand. If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximize the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn. Author Chris J Reed is undeniably one of the world´s leading experts on LinkedIn. Maintaining over 60,000 LinkedIn connections, he has continued to uphold his status as one of the world´s most viewed LinkedIn profiles. He is also an Official LinkedIn Power Profile. Chris´s book will help you to tailor your own LinkedIn profile so that you too can start to yield its benefits as a powerful branding tool. Chris J Reed built his entire Black Marketing business exclusively on LinkedIn, and his business continues to grow and prosper via LinkedIn. LinkedIn Mastery for Entrepreneurs gives the listener valuable insights into many areas of LinkedIn, including: What is LinkedIn? Why use LinkedIn as an entrepreneur? Master your LinkedIn profile like a pro - why LinkedIn beats Facebook for B2B marketing How to message professionally for results How to become a thought leader on LinkedIn How to develop your own personal brand in LinkedIn ungekürzt. Language: English. Narrator: Lucy Vest. Audio sample: http://samples.audible.de/bk/acx0/074816de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 12.04.2017
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