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Complete Guide to B2B Marketing (eBook, ePUB)
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among todays panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didnt, and use this knowledge to improve more quickly Youll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If youre a B2B marketer, youll find The Complete Guide to B2B Marketing invaluable whatever your companys size, product, service, or industry.

Anbieter: buecher.de
Stand: Sep 25, 2018
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Global B2B Challenge als eBook Download von
€ 156.99 *
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(€ 156.99 / in stock)

Global B2B Challenge:

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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Innovation in B2B networks als eBook Download von
€ 158.49 *
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Innovation in B2B networks:

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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There is No B2B or B2C als eBook Download von B...
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There is No B2B or B2C:It´s Human to Human #H2H Substantium Bryan Kramer

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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Business Marketing Management, B2B als eBook Do...
€ 39.49 *
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Business Marketing Management, B2B: CTI Reviews

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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Business Marketing Management, B2B als eBook Do...
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Business Marketing Management, B2B: CTI Reviews

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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B2B als eBook Download von Jacky & Chew, Wilson...
€ 16.99 *
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B2B: Jacky & Chew, Wilson Tai

Anbieter: Hugendubel.de
Stand: Oct 12, 2018
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UDDI - Mehr als nur gelbe Seiten für B2B als eB...
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UDDI - Mehr als nur gelbe Seiten für B2B: Sebastian Lüttig

Anbieter: Hugendubel.de
Stand: Sep 11, 2018
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Internet Marketing B2B als eBook Download von S...
€ 5.00
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€ 3.99 *
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Internet Marketing B2B:Internet Marketing Leitfaden für B2B-Unternehmen. 1. Auflage Sanjay Sauldie

Anbieter: Hugendubel.de
Stand: Oct 19, 2018
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Social Media Marketing im B2B als eBook Downloa...
€ 14.99
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Social Media Marketing im B2B:1. Auflage Bettina Kahlenberg

Anbieter: Hugendubel.de
Stand: Oct 2, 2018
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