Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty Margaret Brooks, John Lovett, Sam Creek
Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty. 1st ed. Margaret Brooks, John J. Lovett, Sam Creek
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin´s extensive functionality from a sales and marketing perspective as presented in this book, you´ll soon understand how you can create new business from your Linkedin activities. After reading this book you´ll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
In Customer Experience Management, renownedconsultant and marketing thinker Bernd Schmitt follows up on hisgroundbreaking book Experiential Marketing by introducing anew and visionary approach to marketing called customer experiencemanagement (CEM). In this book, Schmitt demonstrates how to put hisCEM framework to work in any organization to spur growth, increaserevenues, and transform the image of your company and its brands.From retail buying to telephone orders, from marketingcommunications to online shopping, every customer touch-pointoffers companies an opportunity to maximize the customer experienceand establish a bond that will never be broken. Customer Experience Management introduces thefive-step CEM process, a comprehensive tool for connecting withcustomers at every touch-point. This revolutionary marketing guideprovides cases of successful CEM implementations in a wide varietyof consumer and B2B industries, including pharmaceuticals,electronics, beauty and cosmetics, telecommunications, beverages,financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, andanyone who wants to drive growth, increase income, and spurorganizational change, Customer Experience Managementdemonstrates the power of collecting truly relevant customerinformation, developing and implementing winning strategies, andmeasuring their results.