Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty Margaret Brooks, John Lovett, Sam Creek
Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty. 1st ed. Margaret Brooks, John J. Lovett, Sam Creek
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin´s extensive functionality from a sales and marketing perspective as presented in this book, you´ll soon understand how you can create new business from your Linkedin activities. After reading this book you´ll learn how to master the Linkedin platform to develop business, including how to: Create a sales-oriented profile and connections policy to attract more leads Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic Set up your Linkedin Companies Page to improve your reputation - and drive more traffic to your website Optimize your Linkedin presence as part of your social media optimization efforts. and much more. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778/bk_acx0_002778_sample.mp3. Digital audiobook in aax.
Connect your cloud and on-premise applications! This comprehensive guide to SAP Cloud Platform Integration will teach you how to integrate processes and data in your system by developing and configuring integration flows. In this updated and expanded practical guide, explore prepackaged integration content in the Integration Content Catalog, debug and secure integration projects, enable B2B integration, develop custom adapters, and more. Follow step-by-step instructions to guide you through the full integration process.
In Customer Experience Management, renownedconsultant and marketing thinker Bernd Schmitt follows up on hisgroundbreaking book Experiential Marketing by introducing anew and visionary approach to marketing called customer experiencemanagement (CEM). In this book, Schmitt demonstrates how to put hisCEM framework to work in any organization to spur growth, increaserevenues, and transform the image of your company and its brands.From retail buying to telephone orders, from marketingcommunications to online shopping, every customer touch-pointoffers companies an opportunity to maximize the customer experienceand establish a bond that will never be broken. Customer Experience Management introduces thefive-step CEM process, a comprehensive tool for connecting withcustomers at every touch-point. This revolutionary marketing guideprovides cases of successful CEM implementations in a wide varietyof consumer and B2B industries, including pharmaceuticals,electronics, beauty and cosmetics, telecommunications, beverages,financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, andanyone who wants to drive growth, increase income, and spurorganizational change, Customer Experience Managementdemonstrates the power of collecting truly relevant customerinformation, developing and implementing winning strategies, andmeasuring their results.
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You´ll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else´s loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that´s only growing by 3 percent? It´s not easy for any salesperson to execute a competitive displacement--or, in other words, ´´eat their lunch.´´ You might think this requires a bloodthirsty ´´whatever it takes´´ attitude, but that´s the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: * ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. * understanding the different priorities for everyone in your prospect´s organization, from the CEO to the accountants, and addressing their various concerns. * developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you´ll discover in this book, you´ll soon be eating their lunch.
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It´s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You´ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can´t just ´´hire a sales guy´´ and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it´s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.