Angebote zu "Developing" (22 Treffer)

Brooks, Margaret: Developing B2B Social Communi...
22,56 € *
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Erscheinungsdatum: 28.08.2013Medium: TaschenbuchEinband: Kartoniert / BroschiertTitel: Developing B2B Social CommunitiesTitelzusatz: Keys to Growth, Innovation, and Customer LoyaltyAutor: Brooks, Margaret // Lovett, John J. // Creek, SamVerlag: Spri

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Stand: 07.12.2017
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Brooks, Margaret: Developing B2B Social Communi...
21,95 € *
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Developing B2B Social CommunitiesKeys to Growth, Innovation, and Customer LoyaltyTaschenbuchvon Margaret BrooksEAN: 9781430247135Einband: Kartoniert / BroschiertBeilage: BookErscheinungsjahr: 2013Sprache: EnglischSeiten: 187Maße: 228 x 151 x 17 mmAut

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Stand: 09.12.2017
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Developing B2B Social Communities als eBook Dow...
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Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty Margaret Brooks, John Lovett, Sam Creek

Anbieter: Hugendubel.de
Stand: 11.12.2017
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Developing B2B Social Communities als Buch von ...
24,49 € *
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Developing B2B Social Communities:Keys to Growth, Innovation, and Customer Loyalty. 1st ed. Margaret Brooks, John J. Lovett, Sam Creek

Anbieter: Hugendubel.de
Stand: 06.12.2017
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Maximizing LinkedIn for Sales and Social Media ...
18,95 € *
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Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin´s extensive functionality from a sales and marketing perspective as presented in this book, you´ll soon understand how you can create new business from your Linkedin activities.After reading this book you´ll learn how to master the Linkedin platform to develop business, including how to:Create a sales-oriented profile and connections policy to attract more leadsBecome an industry thought leader by establishing your own community within the lucrative Linkedin demographicSet up your Linkedin Companies Page to improve your reputation - and drive more traffic to your websiteOptimize your Linkedin presence as part of your social media optimization efforts.and much more.This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. 1. Language: English. Narrator: Dan Harder. Audio sample: http://samples.audible.de/bk/acx0/002778de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 22.11.2017
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B2B Marketing Strategy
21,99 € *
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B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ´digital´, B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, it changes the perspective of B2B marketers by taking the unique approach of confronting and refuting many of the fallacies that are dominating the current state of B2B marketing. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

Anbieter: buecher.de
Stand: 16.12.2017
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B2B Marketing Strategy (eBook, ePUB)
22,49 € *
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B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ´digital´, B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, it changes the perspective of B2B marketers by taking the unique approach of confronting and refuting many of the fallacies that are dominating the current state of B2B marketing. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

Anbieter: buecher.de
Stand: 03.12.2017
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Counter Strategies in Global Markets
42,79 € *
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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Negotiating with Backbone
34,99 € *
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Sales professionals now confront an unprecedented threat to their success. Regardless of their size, industry, country, customer type, nature of their relationships, or the value they provide, they´re finding purchasing decisions increasingly constrained by procurement organizations. Where traditional purchasing managers negotiated, procurement officials seek to dictate unprecedented discounts and concessions. As a sales professional, you must level the playing field - and that means developing some powerful new strategies and tactics of your own. You´ll find them in Negotiating with Backbone, Second Edition. Premier pricing strategist and sales consultant Reed K. Holden will help you identify what purchasing negotiators are really up to, protect your margins, keep value at the forefront of negotiations, and protect hard-earned profits from mindless discounting. Holden details eight strategies for all types of pricing negotiations, including approaches for negotiating with price buyers, relationship buyers, value buyers, and poker players, reverse auctions, and much more. This Second Edition has been updated with new insights and strategies, including extensive new coverage of establishing your foundation of value, and developing crucial give-get options, including value-added services. This book will be an invaluable resource for every B2B sales professional, customer-facing professional, and executive responsible for leading successful sales organizations.

Anbieter: buecher.de
Stand: 16.12.2017
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Der strategische Key Account Plan - Das Key Acc...
9,99 € *
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Neulich in Deutschland: Der Key Account Manager Max Müller bekommt von seinem Chef den Auftrag, einen Key Account Plan für einen wichtigen, strategischen Kunden zu erstellen. Soll er schnell eine PowerPoint Präsentation erstellen und diese dem Chef präsentieren, damit der wieder Ruhe gibt? Was ist ein Key Account Plan überhaupt? Ein echtes Werkzeug oder nur eine Präsentation? Was zeichnet einen guten Key Account Plan überhaupt aus? Wie müsste so ein Key Account Plan strukturiert sein? Soll der Key Account Manager den Plan alleine erstellen? Gerade als Max Müller diese Fragen durch den Kopf gehen, stößt er im Internet auf eine interessante Studie. Laut dieser Studie nutzen nur 20% der Key Account Manager den Plan als echtes Werkzeug, aber genau diese 20% haben im Krisenjahr 2008/2009 besser abgeschnitten als ihre Wettbewerber. Die letzte Aussage der Studie lässt Max Müller aufhorchen und er beschließt nicht nur eine Präsentation zu erstellen, sondern für sich selber den größten Nutzen aus dem Account Plan zu ziehen, in dem er diesen als Werkzeug anwendet. So ist nicht nur sein Chef glücklich, sondern Max Müller ist heute gezielter und pro-aktiver unterwegs und damit erfolgreicher als früher. Wenn es Ihnen wie Max Müller geht, dann ist dieses Buch genau richtig. Es unterstützt Sie dabei, einen Key Account Plan professionell zu strukturieren und zu erarbeiten. Wenn Sie bereits einen Account Plan erstellt haben, so können Sie das Buch auch nutzen, um diesen auf Herz und Nieren zu überprüfen. Das Buch ist so konzipiert, dass Sie die Theorie gleich in die Praxis umsetzen können. Building on a ten-year career in industry, Hartmut Sieck founded SIECK consulting in 2002. The business consultancy focuses on key account management, sales / selling in B2B, and time and self-management. In the course of his work as a business consultant he guides holdings and medium-sized companies globally when introducing and developing key account management and sales structures. As a trainer and sales coach he helps companies in training and developing their sales personnel. Hartmut Sieck is a founding member of the European Foundation for Key Account Management (EFKAM) that deals with quality standards in Key Account Management. He has published nine books, among them Key Account Management. This book will accompany you while you systematically introduce and develop your key account management. At the end of 2015, he added the book The Key Account Manager, which serves as a guideline for all key account managers.

Anbieter: ciando eBooks
Stand: 12.12.2017
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