Building B2B Applications with XML:A Resource Guide Michael Fitzgerald
Creative B2B Branding (No, Really):Building a Creative Brand in a Business World Scot McKee
What´s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
Diploma Thesis from the year 2001 in the subject Business economics - Company formation, Business Plans, grade: 0, European School of Business Reutlingen, language: English, abstract: B2B Commerce enthusiasm is big - even despite the recent e-marketplace shake-out. Internet Technology and its technical details involved in creating an e-marketplace is complex, important, and interesting, so that it was easy for many dot-coms to get lost in them. But when it comes to its base, e-business is not about bytes, but still about pure business, as the recent market development has shown. Obviously, the market will now look more cautiously at the business model content and demands sustainable e-marketplace business model, which has been a basic reason for me to create a practical framework for the design of B2B e-marketplace models. Breeding ground for my own e-business enthusiasm was certainly my internship at IBM Unternehmensberatung GmbH and further works within the IBM Consulting Group, where I had the chance to gain deeper insight in the creation of e-marketplaces. During the creation of this report, I have truly been experiencing a lot of cooperative support, interesting discussions, as well as many helpful suggestions, and I would like to acknowledge the contributions of all who participated. Especially, I wish to express my deep thanks to Martin Koppenborg, Vice President Strategic Accounts at emaro.com, an e-marketplace start-up, Frank Schmidt, Market Analyst at IBMs e-business services, and to Dr. Alexander Hirschbold, Consultant at Mercer Management Consulting, who each played a critical role in the building process.
Building a product on the Internet is relatively easy these days. It´s the making money part that´s hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. ´´The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It´s a manifesto to entrepreneurs that you don´t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who´ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur.´´ (Jon Miller, CEO of Engagio and co-founder of Marketo) ´´The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur.´´ (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next.Features plentiful examples, case studies, and best practicesFocuses on the channels that are most effective for B2B marketersBuilds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Role of Services in Building Long-Term Relationships:Between Furniture Companies and B2B Customers Yulia Parinova
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as one world strategies. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporations global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a glocalized world. Dr. Niklas Schaffmeister is an expert in brand management and growth market strategy based on the specific needs of local markets and their consumers. He specializes in the development of market-driven positioning concepts for leading global brands. He is also experienced in digital brand development, lower-tier marketing approaches and the introduction of emerging-market brands to the world stage. Dr. Schaffmeister looks back on 15 years of project experience in the automotive, retail, chemical, technology, white goods, consumer electronics and financial services industry. Numerous global blue chip clients, both B2B as well as B2C, have benefited from his industry knowledge. He is often-cited in leading global business publications. He is the founder and Managing Director of globeone - a strategy consultancy focused on the worlds key growth markets. From its offices in Germany, South America and across Asia, globeone combines global strategy and local opportunity to help brands with brand adjustment and market-driven positioning where it matters most. Before founding globeone, Schaffmeister led the Asia-Pacific operations for BBDO Consulting as Vice President based in Shanghai and worked for the Strategy and Innovation Center of KPMG in Berlin. He holds a Ph.D. degree in Marketing and a Master of Business Administration from the Free University of Berlin. During his Master and Ph.D. studies, Schaffmeister was a visiting scholar at University of Michigan in Ann Arbor and Chinese University of Hong Kong, and served as guest professor in the global MBA program of Shanghai University. He has published numerous articles and surveys, among them the comprehensive globeone BRIC Branding Survey as well as the globeone Emerging Brands Survey. He is fluent in English, German and Mandarin Chinese and spent eight years of his career living in Shanghai, Beijing and Hong Kong.
Product, Platform and Audience:A guide to building scalable content-based B2B membership businesses. Robert J Phillips