Building B2B Applications with XML:A Resource Guide Michael Fitzgerald
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald´s, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company´s offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among todays panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didnt, and use this knowledge to improve more quickly Youll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If youre a B2B marketer, youll find The Complete Guide to B2B Marketing invaluable whatever your companys size, product, service, or industry.
Creative B2B Branding (No, Really):Building a Creative Brand in a Business World Scot McKee
What´s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)! 1. Language: English. Narrator: John J. Wall. Audio sample: http://samples.audible.de/bk/acx0/016355/bk_acx0_016355_sample.mp3. Digital audiobook in aax.
Building a product on the Internet is relatively easy these days. It´s the making money part that´s hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. ´´The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It´s a manifesto to entrepreneurs that you don´t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who´ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur.´´ (Jon Miller, CEO of Engagio and co-founder of Marketo) ´´The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur.´´ (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what´s coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors´ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.
Role of Services in Building Long-Term Relationships:Between Furniture Companies and B2B Customers Yulia Parinova
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship-building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources. 1. Language: English. Narrator: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction. Audio sample: http://samples.audible.de/bk/acx0/117186/bk_acx0_117186_sample.mp3. Digital audiobook in aax.
Logistikimmobilien leisten in modernen Volkswirtschaften seit jeher einen enormen Beitrag für eine reibungslos funktionierende Lieferkette zwischen Industrie, Handel und Konsument. In Zeiten des sich verändernden Konsumverhaltens (Stichwort: E-Commerce) wird diese Leistung immer offensichtlicher und gewinnt zunehmend an Bedeutung. Ursache hierfür ist eine in Teilen komplett neue Ausrichtung der Warenströme: Wurden im traditionellen Einzelhandel die Produkte in die Ladengeschäfte geliefert (B2B) und dort von den Kunden gekauft, kommt die Ware in Zeiten des E-Commerce direkt zu den Kunden ins Haus (B2C). Auf ihrem Weg dorthin werden Logistikimmobilien nicht nur zur (Zwischen-) Lagerung genutzt, in ihnen wird vielmehr eine Vielzahl weiterer Dienstleistungen wie z.B. Kommissionierung, Fulfillment, Qualitätssicherung und Retourenmanagement erbracht. Die mit den neuen Warenströmen bei der Planung, Entwicklung, Ansiedelung, Realisierung und Finanzierung von Logistikimmobilien einhergehenden Veränderungen sind vielfältig. So besteht z.B. zunehmend Nachfrage nach Logistikstandorten in unmittelbarer Nähe oder sogar innerhalb der Metropolen und die Gebäudekonfigurationen passen sich neuen Anforderungen und Abläufen an. Im Zuge dessen treten Logistikimmobilien zunehmend aus dem Schatten anderer Anlageklassen heraus und entwickeln sich zu einem beliebten und sehr attraktiven Investment. In der 2. Auflage des Kompendiums der Logistikimmobilie werden diese und weitere Entwicklungen durch Aktualisierung der Beiträge aus der 1. Auflage sowie durch eine Vielzahl neuer Inhalte aufgezeigt. In insgesamt 33 Beiträgen werden u.a. Themen wie die volkswirtschaftliche Bedeutung der Logistikimmobilie, Retail- und City-Logistik, Standortgeografie, Asset- und Property-Management, Projektentwicklung und Green Building sowie verschiedene Logistikmärkte Europas beleuchtet. Erneut kommen hierbei vor allem Praktiker als Autoren zu Wort, für die die Logistikimmobilie im Mittelpunkt ihres Arbeitsalltages steht. Die Neuauflage des Kompendiums der Logistikimmobilie erscheint zugleich auch als E-Book (PDF) als Ganzes (zum Preis von 76 Euro) sowie in Form einzelner Kapitel. Weitere Informationen auf www.iz-shop.de.